Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
The children’s sector outperformed the overall market in Italy in 2014, and has been “the saviour of the Italian book market”, according to Associazione Italiana Editori (AIE), the Italian publishers association. While the Italian book market declined in 2014 (–3.8% in value terms, to €2.56bn)... Continue reading at The Bookseller
[ The Bookseller | 2015-04-02 00:00:00 UTC ]
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Penguin Random House has acquired The NOPI Cookbook by Yotam Ottolenghi and Ramael Scully. The collection of more than 120 recipes from Ottolenghi and collaborator and NOPI head chef Scully will showcase the pair’s favourite recipes from the celebrated central London restaurant. Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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Shropshire County Council is looking at handing all but six of its 22 libraries to community groups, as it seeks to make savings of £1.3m to its library service. The local authority has revealed that it wants volunteer groups to step forwards at 16 libraries, while only six of the largest... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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Once one of the leading titles in a booming lads mag sector, it hit print sales of 350,000 in 2000Loaded, one of the titles synonymous with the mid-1990s lads’ mag boom, is to close after 21 years.The last issue of the monthly magazine, which launched in 1994, is the April edition which is on... Continue reading at The Guardian
[ The Guardian | 2015-03-27 00:00:00 UTC ]
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#leading titles
#monthly magazine
One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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#sales team
#press release
#larger reach
#trending topics
Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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A “scratch and sniff” front cover for The Twits and more details about Jacqueline Wilson’s reworking of What Katy Did Next were some of the highlights of a Penguin Random House Children’s showcase, held yesterday (25th March) at Foyles Charing Cross. The event was the first media... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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An Alabama family says Lee was working on another book based on true crime cases, while the state of Alabama says it recently closed an investigation about the author. Lee is publishing a new book, 'Go Set a Watchman,' later this year. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-21 00:00:00 UTC ]
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Brightly is a new online resource from Penguin Random House to help parents find books that will encourage their children to become lifelong readers. The post PRH’s Brightly to Help Parents Raise Lifelong Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-20 00:00:00 UTC ]
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A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Penguin Random House UK has launched a programme to attract the “marketers of tomorrow”, with the company using Tumblr to find its new recruits. The Scheme is an entry level programme designed to find people who may not have previously considered a career in publishing, and will look at... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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#find people
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The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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#sue wilkinson
Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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Roger Tagholm reports from the Riyadh Int'l Book Fair, where his pre-conceptions about Saudi Arabia were challenged and cultures connected through books. The post Riyadh Int’l Book Fair Offers Window Into Closed World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-09 00:00:00 UTC ]
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Two books from Penguin Random House have made the shortlist for the Pushkin House Russian Book Prize. The Zhivago Affair: The Kremlin, the CIA and the Battle over a Forbidden Book by Peter Finn and Petra Couvée (Harvill Secker) has made the shortlist, alongside Stalin Volume I: Paradoxes of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-08 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-03-07 00:00:00 UTC ]
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Independent publishers shouldn't underestimate the threat of "game-changer" Penguin Random House, Hardie Grant founder and chief executive Sandy Grant told the IPG spring conference in a keynote speech this morning (5th March). Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Among the suggestions to improve Greece's economy has been the prescription that it deregulate the book market, yet several people oppose this view. The post Should Greece Should Deregulate Its Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
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