Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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Malaysian literary agent Linda Tan Lingard has formed an alliance of a half-dozen publishers to show off what the region’s writers have to offer at the Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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On the eve of the 2014 Frankfurt Book Fair, Ed Nawotka wonders if publishers, booksellers, and authors need to closely examine their relationships with each other. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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Simon & Schuster is teaming with Milq, a new social media platform, to launch a Books category on the content curation venture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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The rise of reading on mobile phones is a hot topic at the Frankfurt Book Fair, but perhaps the most surprising finding of a new survey is that Apple is giving Amazon a run for its money among younger readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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Bloomberg may be building its digital footprint, but it's still taking some design cues from print. The post Should publishers take Web design cues from print? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-07 00:00:00 UTC ]
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The Midwest is home to many religion specialty publishers, across the full spectrum of faiths. Often publishing houses spring up because of the migration of certain ethnic and religious groups to the center of the country, but sometimes the reasons are more serendipitous. Minnesota, for example,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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Karen Armstrong on religious violence and Max Lucado on prayer are among the big titles releasing in October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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51-year-old poet Lutz Seiler has won the prestigious 2014 German Book Prize for his first novel, Kruso, which plays off the story of Robinson Crusoe. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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When Dan Roth left Fortune for LinkedIn, the publishing world thought he was crazy. Now he holds publishing's most powerful editorial position. The post How Dan Roth became the most powerful editor in business publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-06 00:00:00 UTC ]
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Hardback titles by the likes of John Cleese and Jacqueline Wilson go on sale in race for Christmas bestseller listsTim Walker is expecting queues outside his familys bookshops in Oakham and Stamford on Thursday. Other booksellers up and down the country will be hoping for a similar rush of eager... Continue reading at The Guardian
[ The Guardian | 2014-10-06 00:00:00 UTC ]
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Akashic Books is teaming with 'The Nation' sports writer David Zirin, to launch Edge of Sports Books, a new imprint devoted to sports titles with a progressive political slant. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow; author of the children’s book The Rhino Who Swallowed a Storm (available Oct. 7) Base Los Angeles Twitter @levarburton What’s the first information you... Continue reading at AdWeek
[ AdWeek | 2014-10-06 00:00:00 UTC ]
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This year, two novels have sold to U.S. editors, for a rumored seven figures each, just before the Frankfurt Book Fair kicks off on Wednesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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Broadcasters Kirsty Wark and Sally Magnusson are among the authors shortlisted for the prestigious Saltire literary prize. Continue reading at BBC News
[ BBC News | 2014-10-05 00:00:00 UTC ]
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As the ebook market develops on a licensed-access model, librarians caution that we are tumbling toward a digital memory hole in which large portions of our literary heritage could one day be lost altogether. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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