Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday Night Live alum Jason Sudeikis in a cast of five real-life artistically minded men in their 30s or early 40s, a dozen videos were developed off premises established by content agency The Story Lab. The blended Scotch whisky appears in casual settings like the dinner table, as the men hold conversations about life, work, creativity and other topics. Each character—there's a surfer, chef, musician and hat designer—has monologue-esque moments in the series, often sharing their personal philosophies. Yeah, it can probably be described as Lifetime for dudes. The series' tagline: "An Original Web Series that Celebrates the Modern Gentlemen Movement." At any rate, the episodes run between three and five minutes and are being pitched with paid ads on Facebook, Google (search), AskMen.com and Playboy.com. It will be pushed through Esquire's online and offline properties as well. "Brotherhood is a collection of stories that paint the picture of today's modern gentlemen," per Lisa Eisenpresser, cofounder and head of development at The Story Lab. "These are multi-hyphenated gentlemen who are handsome, stylish, and aspirational—men who inspire us to pursue lives of passion and purpose. We... Continue reading at 'AdWeek'
[ AdWeek | 2013-11-23 00:00:00 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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The free webinar series for librarians will resume with a discussion exploring how Covid-19 has impacted public libraries, including the successes, failures, the hard lessons learned, and the challenges and opportunities yet to come as we approach year two of this global public health crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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Milestone Media, the African American–owned publisher that created the celebrated Black superhero comics universe, will relaunch its publishing program later this month with the release of newly created original series in digital and print formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-12 05:00:00 UTC ]
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Welbeck Publishing Group has acquired an epic historical fiction series by Dr Hilary Jones, the general practitioner and media doctor. Continue reading at The Bookseller
[ The Bookseller | 2021-02-12 01:43:04 UTC ]
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Simon & Schuster Children’s Books is to launch a new picture book series from author and illustrator team Sue Hendra and Paul Linnet. Continue reading at The Bookseller
[ The Bookseller | 2021-02-10 19:30:20 UTC ]
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In 1905 a magazine editor asked Leblanc to contribute a story of adventure along the lines of Sherlock Holmes. The result was an instant success. Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 13:00:00 UTC ]
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Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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Independent publisher Knights Of will publish Mayhem Mission and two further books in debut middle-grade series My Laugh-Out-Loud Life by Burhana Islam. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 09:43:58 UTC ]
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Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Beginning May 1, Independent Publishers Group will bring field sales in-house and discontinue using commission sales reps, as it has in the past. The new team will cover the East and West Coasts, as well as the Midwest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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The Hollywood Reporter announced this morning that a new Harry Potter series is in early development at HBO Max. Though HBO Max and Warner Bros. said in a statement that “there are no Harry Potter series in development at the studio or on the streaming platform,” multiple sources have confirmed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-25 18:25:26 UTC ]
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Netflix has greenlit a YA drama series produced by See-Saw Films based on Alice Oseman’s Young Adult graphic novel series Heartstopper, published by Hodder Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 20:54:50 UTC ]
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Penguin Classics is launching a podcast series, "On The Road with Penguin Classics", intended inspire new readers to discover old titles. Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 10:24:42 UTC ]
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Do you like the Best American series? Of course you do! Each book in the annual series showcases of best short fiction and nonfiction in a given year, from short stories to essays, travel writing, to food writing. Each volume’s series editor selects notable works from hundreds of magazines,... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-19 15:00:26 UTC ]
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BBC Two's weekly book club series “Between the Covers”, hosted by Sara Cox, is returning for a second series this spring. Continue reading at The Bookseller
[ The Bookseller | 2021-01-18 14:17:16 UTC ]
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The Netflix series’ most controversial scene is even more disturbing in the novels. Continue reading at Slate
[ Slate | 2021-01-05 21:50:38 UTC ]
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Indie publisher Everything with Words has acquired a "beautifully written and compelling" children's series by Richard Lambert. Continue reading at The Bookseller
[ The Bookseller | 2020-12-22 20:33:51 UTC ]
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Kim Cattrall has rounded off the second series of the "Women's Prize Podcast", picking books by Toni Morrison and Margaret Atwood among her top titles. Continue reading at The Bookseller
[ The Bookseller | 2020-12-22 18:58:43 UTC ]
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We used to love these books, but he told me he doesn't want me to support J.K. Rowling now in any way. Continue reading at Slate
[ Slate | 2020-12-22 11:00:00 UTC ]
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