Chivas and Esquire Team Up with Jason Sudeikis for 'Gentlemen' Web Video Series

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday Night Live alum Jason Sudeikis in a cast of five real-life artistically minded men in their 30s or early 40s, a dozen videos were developed off premises established by content agency The Story Lab.  The blended Scotch whisky appears in casual settings like the dinner table, as the men hold conversations about life, work, creativity and other topics. Each character—there's a surfer, chef, musician and hat designer—has monologue-esque moments in the series, often sharing their personal philosophies. Yeah, it can probably be described as Lifetime for dudes. The series' tagline: "An Original Web Series that Celebrates the Modern Gentlemen Movement." At any rate, the episodes run between three and five minutes and are being pitched with paid ads on Facebook, Google (search), AskMen.com and Playboy.com. It will be pushed through Esquire's online and offline properties as well. "Brotherhood is a collection of stories that paint the picture of today's modern gentlemen," per Lisa Eisenpresser, cofounder and head of development at The Story Lab. "These are multi-hyphenated gentlemen who are handsome, stylish, and aspirational—men who inspire us to pursue lives of passion and purpose. We... Continue reading at 'AdWeek'

[ AdWeek | 2013-11-23 00:00:00 UTC ]
News tagged with: #dinner table #paid ads #google search

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Help! My Son Is Trans. Is It Wrong to Read the Harry Potter Series to His Younger Brother?

We used to love these books, but he told me he doesn't want me to support J.K. Rowling now in any way. Continue reading at Slate

[ Slate | 2020-12-22 11:00:00 UTC ]
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To All the Off-Brand Series I’ve Loved Before

The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot

[ Book Riot | 2020-12-21 11:33:00 UTC ]
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15 Of The Best Historical Fiction Series

Find the best historical fiction series that both engages and entertains, with lively and diverse characters. Continue reading at Book Riot

[ Book Riot | 2020-12-18 11:38:00 UTC ]
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The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights

Filmmaker Grzegorz Jankowski's new video for the Polish Book Institute introduces New Books from Poland to international book publishers. (Sponsored) The post The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
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The Skillset Podcast #10: Jason Broughton on the Importance of Engaging the Unengaged

There aren’t too many librarians who get into the business in order to sue the federal government. And to be fair Jason Broughton, the state librarian of Vermont, didn’t want to join this club. But as the head of the census for the state of Vermont, he wanted to make sure everyone in the state... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
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S&S pre-empts 'laugh-out-loud' graphic novel series

Simon & Schuster Children’s Books has pre-empted full-colour graphic novel series Kitty Quest by cartoonist Phil Corbett. Continue reading at The Bookseller

[ The Bookseller | 2020-12-09 21:07:48 UTC ]
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Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

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[ AdWeek | 2020-12-08 11:00:33 UTC ]
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[ The Bookseller | 2020-12-06 18:09:28 UTC ]
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Jason Reynolds bought up all his own books from local DC bookstores and gave them to readers.

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[ Literrary Hub | 2020-12-03 18:19:56 UTC ]
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[ The Bookseller | 2020-12-02 14:52:38 UTC ]
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[ Literrary Hub | 2020-12-01 17:54:13 UTC ]
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The Hugo Awards will have a video game category in 2021

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[ Engadget | 2020-11-23 22:04:25 UTC ]
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[ The Bookseller | 2020-11-20 05:19:34 UTC ]
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[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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[ The Bookseller | 2020-11-16 14:37:11 UTC ]
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[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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[ Literrary Hub | 2020-11-13 16:26:19 UTC ]
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[ The Washington Post | 2020-11-13 14:00:00 UTC ]
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[ The Bookseller | 2020-11-10 04:48:24 UTC ]
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