Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday Night Live alum Jason Sudeikis in a cast of five real-life artistically minded men in their 30s or early 40s, a dozen videos were developed off premises established by content agency The Story Lab. The blended Scotch whisky appears in casual settings like the dinner table, as the men hold conversations about life, work, creativity and other topics. Each character—there's a surfer, chef, musician and hat designer—has monologue-esque moments in the series, often sharing their personal philosophies. Yeah, it can probably be described as Lifetime for dudes. The series' tagline: "An Original Web Series that Celebrates the Modern Gentlemen Movement." At any rate, the episodes run between three and five minutes and are being pitched with paid ads on Facebook, Google (search), AskMen.com and Playboy.com. It will be pushed through Esquire's online and offline properties as well. "Brotherhood is a collection of stories that paint the picture of today's modern gentlemen," per Lisa Eisenpresser, cofounder and head of development at The Story Lab. "These are multi-hyphenated gentlemen who are handsome, stylish, and aspirational—men who inspire us to pursue lives of passion and purpose. We... Continue reading at 'AdWeek'
[ AdWeek | 2013-11-23 00:00:00 UTC ]
News tagged with:
#dinner table
#paid ads
#google search
Trump first said it was going to be at the Four Seasons and everyone assumed it was the hotel but he later clarified it was Four Seasons Total Landscaping. Continue reading at Slate
[ Slate | 2020-11-07 23:30:22 UTC ]
More news stories like this | News stories tagged with:
#adult book
The four booksellers behind the "At Home with Four Indies" initiative have been named as FutureBook’s Team of the Year. Continue reading at The Bookseller
[ The Bookseller | 2020-11-06 01:36:17 UTC ]
More news stories like this |
Simon & Schuster's rights team has sold A F Steadman's debut middle-grade series Skandar and the Unicorn Thief in 23 languages, with total advances in excess of £1m. Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 00:06:17 UTC ]
More news stories like this | News stories tagged with:
#middle-grade series
#simon schuster
#rights team
#unicorn thief
Amina Youssef has been appointed commissioning editor at Simon & Schuster Children's fiction division, as the team announces new acquisition responsibilities as part of a larger growth plan. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 19:00:14 UTC ]
More news stories like this | News stories tagged with:
#fiction team
#fiction division
DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | News stories tagged with:
#demand-side platform
#digital media
AS AN EXPRESSIVE MEDIUM, video games have a strange way of reducing central concepts of modernist art and theory to basic operational elements. The technical specifications of “point of view” that have preoccupied novelists since the turn of the 20th century are crudely literalized within game... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-31 17:00:02 UTC ]
More news stories like this | News stories tagged with:
#video games
#technical specifications
#20th century
#novelists
Nobrow will next month release three further Hilda books to tie in with the release of the second TV series starring the character on Netflix. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 22:16:04 UTC ]
More news stories like this | News stories tagged with:
#month release
Bernardine Evaristo is curating a new series of lost or hard-to-find books, now rediscovered, by black writers who wrote about black Britain and the diaspora across the last century. Continue reading at The Bookseller
[ The Bookseller | 2020-10-28 09:32:56 UTC ]
More news stories like this | News stories tagged with:
#hamish hamilton
#black britain
Owlet Press has coined a partnership with the Royal Mint for a series of children's books bringing the story of the Tooth Fairy to life. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 14:20:17 UTC ]
More news stories like this |
Jacaranda Books and Andersen Press will join forces to host an author reading event with Kwame Alexander, as part of its Black History Month celebrations. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 07:18:24 UTC ]
More news stories like this | News stories tagged with:
#jacaranda books
#andersen press
#join forces
#kwame alexander
Get through the winter with some of the longest series on shelves, including The Guin Saga by Kaoru Kurimoto. Continue reading at Book Riot
[ Book Riot | 2020-10-23 10:34:00 UTC ]
More news stories like this | News stories tagged with:
#book series
Piers Torday will revisit The Last Wild series with prequel The Wild Before, to be published by Hachette Children's Group in March 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-10-20 16:12:08 UTC ]
More news stories like this | News stories tagged with:
#hachette children
#piers torday
#hachette
Puffin has acquired debut middle-grade series, The Accidental Diary of B.U.G, from author-illustrator talent Jen Carney in a "heated" six-figure auction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 21:47:37 UTC ]
More news stories like this | News stories tagged with:
#six-figure auction
#puffin
Simon & Schuster has pre-empted debut author Alex Foulkes' Rules for Vampires middle-grade series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 20:29:58 UTC ]
More news stories like this | News stories tagged with:
#ss snaps
#simon schuster
#debut author
Avon has snapped up Who Took Eden Mulligan? and one further book by Sharon Dempsey, marking the start of a “brilliantly crafted” Belfast-based crime series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-09 14:20:32 UTC ]
More news stories like this | News stories tagged with:
#avon snaps
Walker Books has acquired Justyn Edwards’ debut middle-grade series in a three-book, six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2020-10-08 20:32:38 UTC ]
More news stories like this | News stories tagged with:
#middle-grade series
#six-figure deal
#walker books
Nosy Crow has acquired three books in a new middle-grade series, S.T.E.A.L.T.H., from Jason Lokesh Rohan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-06 00:42:59 UTC ]
More news stories like this | News stories tagged with:
#middle-grade series
#nosy crow
HarperCollins division Egmont has acquired three books from debut children’s author Ian Mark in a "heated" six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-04 17:03:36 UTC ]
More news stories like this | News stories tagged with:
#debut series
#debut children
#harpercollins
Netflix has acquired film rights to all 15 titles in Andy McDermott's Nina Wilde and Eddie Chase series. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 14:06:57 UTC ]
More news stories like this | News stories tagged with:
#film rights
Little Tiger is to publish "a fresh take on the witch school genre" middle-grade series by mother and daughter partnership Honor and Perdita Cargill. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 21:22:22 UTC ]
More news stories like this | News stories tagged with:
#middle-grade series