Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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#presidential campaign
#programmatic advertising
#false stories
#fake traffic
The titles agents are taking to this year’s Frankfurt Book Fair have a strong environmental theme—be it scientific polemics, nature writing or warnings on the dangers of technology—as ‘up-lit’ looks set to continue raising readers’ spirits. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 07:28:56 UTC ]
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#climate change
#nature writing
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Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations--the American Association of Advertising Agencies and... Continue reading at AdWeek
[ AdWeek | 2019-09-27 20:14:59 UTC ]
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#presidential election
#news content
#american association
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#digital content
Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller
[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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Journalist Ronan Farrow discusses "Catch and Kill" and #MeToo revelations on Oct. 22 with the L.A. Times Book Club. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-25 14:00:46 UTC ]
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#ronan farrow
#times book
Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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#machine learning
#real time
#advertising business
#purchase intent
#publishing industry
Someone needs to do a major rewrite of the Wikipedia article about Axel Springer because it’s not a digital publisher anymore like Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-23 18:00:02 UTC ]
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#tech company
#digital publisher
Amazon is clearing out Kindles, and there are some deep discounts on some iPhone alternatives this weekend. Continue reading at Wired
[ Wired | 2019-09-21 11:00:00 UTC ]
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#great time
#deep discounts
#kindle
Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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#climate activism
#social impact
#public policy
#nielsen
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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#simon dumenco
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From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post
[ The Washington Post | 2019-09-20 01:24:30 UTC ]
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#ill effects
Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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#publishers provide
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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#print media
#full page
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#digital publishing
Lounge Marketing is kicking off its relaunch as The Empowered Author with a series of expert Q&As. Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 12:00:43 UTC ]
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J2 Global Acquires BabyCenter In case you missed it: late last week, Johnson & Johnson sold BabyCenter—the online parenting and pregnancy resource that claims to reach "7 in 10 new and expectant moms in the U.S." across its website, newsletters, social media channels and apps—to Everyday... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-06 18:12:01 UTC ]
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#focusing solely
#magazine publisher
#bestselling book
Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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#tail end
#social disease
#nielsen
[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
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#rolling stone
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#associate publisher
We examine why interactive ebooks have struggled to catch on among readers, considering the work that goes into them, the distraction of them, and more. Continue reading at Book Riot
[ Book Riot | 2019-09-05 10:36:04 UTC ]
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#interactive ebooks
#ebooks
U.K. media companies from the Financial Times to The Guardian have reported growth in the last year, amid the boom of the Brexit-related news Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-09-04 16:35:32 UTC ]
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#media companies
#print media