Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
News tagged with:
#presidential campaign
#programmatic advertising
#false stories
#fake traffic
We need more women in tech, so when women in the field write about it, it's important to pay attention. Get insight from these books by women in tech. Continue reading at Book Riot
[ Book Riot | 2019-09-04 10:34:21 UTC ]
More news stories like this | News stories tagged with:
#women working
#pay attention
#books written
But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company
[ Fast Company | 2019-09-04 09:00:55 UTC ]
More news stories like this | News stories tagged with:
#digital world
#invested heavily
#science fiction
A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
More news stories like this | News stories tagged with:
#upfront negotiations
#ad sales
#conde nast
Atlantic Books has signed an "urgent and ingenious" book on the risks of interlinked technology by ex-Cabinet minister Sir Oliver Letwin. Continue reading at The Bookseller
[ The Bookseller | 2019-09-03 10:07:33 UTC ]
More news stories like this | News stories tagged with:
#atlantic books
Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
More news stories like this | News stories tagged with:
#nielsen ratings
#sexual harassment
#perfect storm
#news channels
#—bloomberg news
#nielsen
Application for injunction preventing the publisher from repeating meanings in defamatory material dismissedActor Geoffrey Rush, who was awarded $2.9m in his defamation case against Nationwide News, has lost his bid to prevent the newspaper publisher from repeating the substance of its... Continue reading at The Guardian
[ The Guardian | 2019-08-28 07:48:07 UTC ]
More news stories like this | News stories tagged with:
#injunction preventing
#defamation case
#defamatory material
#news corp
Digital marketing approaches supported by 5G and edtech in early-age English-language training were key interests at the 2019 Beijing Book Fair. The post Beijing International Book Fair Cites 320,000 Visitors, High Tech Interest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-27 05:30:18 UTC ]
More news stories like this |
In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#library customers
#digital products
#e-book
[caption id="attachment_170049" align="alignright" width="150"] Alisa Leonard[/caption] The Atlantic expanded its marketing and editorial teams this week with three new hires. Alisa Leonard is taking on the role of head of global marketing and will be tasked with leading the brand’s marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-22 14:30:23 UTC ]
More news stories like this | News stories tagged with:
#newly created
#staff writer
#pr manager
#investigative journalist
#national security
#civil liberties
#health care
#bonnier
#pulitzer prize
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
More news stories like this | News stories tagged with:
#75th anniversary
#npd group
#executive vp
#previously cmo
#jessica wohl
#digital media
When the Judith Neilson Institute for Journalism pledged money to News Corp and Nine Entertainment last month, some cynics wondered Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-21 14:55:30 UTC ]
More news stories like this | News stories tagged with:
#philanthropy play
#reporting news
#cynics wondered
#news corp
The fund behind the biggest grant ever given to the Sydney Opera House says it won’t play favourites in Australian mediaWhen the Judith Neilson Institute for Journalism pledged money to News Corp and Nine Entertainment last month, some cynics wondered why the $100m philanthropic outfit was... Continue reading at The Guardian
[ The Guardian | 2019-08-21 04:31:05 UTC ]
More news stories like this | News stories tagged with:
#philanthropy play
#reporting news
#cynics wondered
#grant recipients
#news corp
Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 19:02:53 UTC ]
More news stories like this |
Former social affairs reporter Rick Morton attacked in print and online. Plus: Rowan Dean ignores police over Sydney stabbing attacksIt doesn’t take long for a top reporter at the Australian, with a regular presence on page one, to become the target of a front-page story in the combative... Continue reading at The Guardian
[ The Guardian | 2019-08-16 01:49:59 UTC ]
More news stories like this | News stories tagged with:
#weekly beast
#regular presence
#front-page story
#news corp
Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
More news stories like this | News stories tagged with:
#marketing budget
#bragging rights
#movie studios
#ll stumble
#nielsen
The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 16:04:41 UTC ]
More news stories like this | News stories tagged with:
#marketing team
#quarto group
#quarto
A deep dive on paywalls... Harvard University's Shorenstein Center on Media, Politics and Public Policy and the Lenfest Institute for Journalism released a detailed white paper on Tuesday summarizing the findings of a study evaluating the performance of digital subscriptions at over 500... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-14 19:11:32 UTC ]
More news stories like this | News stories tagged with:
#entire group
#deeply committed
#5% increase
#check back
The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with:
#revenue appeared
#magazine company
#hearst
Commissioner Andrew Colvin tells MPs the investigation is ‘ongoing’The Australian federal police commissioner has not ruled out prosecuting the News Corp journalist Annika Smethurst, telling parliament’s intelligence and security committee the investigation into leaked material remains... Continue reading at The Guardian
[ The Guardian | 2019-08-14 00:57:26 UTC ]
More news stories like this | News stories tagged with:
#security committee
#news corp