Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies that provide the financial motivation for fake news. Programmatic advertising, which automates the process of buying and selling digital ads, lets publishers tap marketers' budgets when they draw audiences, even with false stories.Now ad-fraud fighters, usually hired to prevent scam artists from stealing ad budgets with fake traffic, are being asked to help brands avoid websites with real audiences but fake stories. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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After years of Europeans leading the way, the regulatory tides in the U.S. seem to be finally turning against the tech giants, and Döpfner’s analysis out of Berlin rings similar to a growing American sentiment about the future of Facebook and Google. The post The US is catching up to German... Continue reading at Digiday
[ Digiday | 2019-06-10 04:01:27 UTC ]
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The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
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Antitrust action alone won’t solve all the problems posed by companies like Facebook, Google, and Amazon. Continue reading at Wired
[ Wired | 2019-06-07 18:39:40 UTC ]
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In an upbeat report, the German book market is seen as having grown last year for the first time since 2012–by 300,000 buyers–with its financial performance leveling out. The post Börsenverein Report: German Book Market Seen to Stabilize and Expand in 2018 appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-07 03:21:53 UTC ]
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News director named on a warrant by the AFP but at least that redirected staff anger for a day. Plus: News Corp exodusWhen the Australian federal police swept into Ultimo with a search warrant for ABC news on Wednesday it was a mixed blessing for news director Gaven Morris.Morris’s name was on... Continue reading at The Guardian
[ The Guardian | 2019-06-07 01:26:26 UTC ]
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Entertainment Monthly Meredith Corp. announced Thursday a "reimagining" of its 29 year-old magazine Entertainment Weekly, reducing its print edition's frequency to monthly in favor of heavier investment in its online platforms (though it will retain the Entertainment Weekly name) and replacing... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-06 18:49:55 UTC ]
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WJZ-TV lost almost half of its 5 p.m. news audience in a key demographic during the May sweeps in the wake of a controversial question by anchorwoman Mary Bubala and her subsequent firing, according to figures confirmed by the Nielsen Co. and WJZ. While ratings can be read, analyzed and spun... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-06-05 09:00:00 UTC ]
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Currently, Nielsen Book tracks books sales data in one African country, but Andre Breedt says there are plans to expand sales tracking across the continent. The post Quantifying Markets: Nielsen’s Andre Breedt on Industry Research in Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-05 05:30:03 UTC ]
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At the Association of American Publishers' annual meeting held June 3, two speakers called for the power of the huge technology companies to be regulated. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-04 04:00:00 UTC ]
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The investigation into the company’s search and “other businesses” may signal the end of Washington’s recent hands-off approach to regulating tech giants. The Justice Department’s antitrust division is laying the groundwork for an investigation of Google, according to reports in The Wall Street... Continue reading at Fast Company
[ Fast Company | 2019-06-01 01:34:36 UTC ]
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The addition of new online features and photo book packages, along with advertising on Facebook and Google, have helped Hawaii-based tech startup JamBios grow the number of memberships on its memory-sharing social media site. When PBN last checked in with JamBios in 2018, the company had just... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-01 00:43:17 UTC ]
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Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week
[ Media Week | 2019-05-31 08:06:09 UTC ]
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Publishers need to invest in marketing technology that will help them reach their audiences better in the digital age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:01:33 UTC ]
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The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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With her singular surname, it’s no surprise that bestselling crime writer Karin Slaughter ('The Last Widow', Morrow, Aug.) was destined to write about crime. Slaughter laughs and says, “It was either that or become a serial killer.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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Several federal government departments — including the Canada Border Services Agency, the Correctional Service of Canada and the RCMP — have restricted who can see their job ads on Facebook by age, which could violate Canadian human rights law. ... Continue reading at CBC
[ CBC | 2019-05-29 08:00:00 UTC ]
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Samson Bonkeabantu Brown says he was honored to star in ad‘My father encouraged me to live authentically as my best self’A transgender man learning to shave is featured in a new ad by the razor company Gillette. The ad, posted to Gillette’s Facebook page, features Toronto-based artist Samson... Continue reading at The Guardian
[ The Guardian | 2019-05-28 21:33:38 UTC ]
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