Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports. Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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This week, our top stories covered publishers’ interest in Twitter live video, Facebook’s sports streaming rights push and more. The post Best of the week: Twitter live video lures publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-13 00:00:00 UTC ]
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Culture secretary says internet firms may have legal status changed amid concerns about copyright and extremist materialKaren Bradley, the culture secretary, has said the government is considering changing the legal status of Google, Facebook and other internet companies amid growing concerns... Continue reading at The Guardian
[ The Guardian | 2017-10-12 00:00:00 UTC ]
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With France as Guest of Honor at the Fair, the shortlist of the Prix Goncourt is announced at the Frankfurt Book Fair for the first time. The post 2017 Prix Goncourt Shortlist Announced in Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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The government wants firms such as Facebook and Twitter to publish annual reports on abuse. Continue reading at BBC News
[ BBC News | 2017-10-11 00:00:00 UTC ]
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Although not quite the sensation of previous Robert Langdon thrillers, The Da Vinci Code author’s latest mystery sold 100,000 copies in its first week Dan Brown’s mastery of something like a code for bestsellers has returned to cheer UK booksellers, with more than 100,000 copies of his latest... Continue reading at The Guardian
[ The Guardian | 2017-10-11 00:00:00 UTC ]
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Twitter's approach to promoting and monetizing live video is winning fans among publishers. The post As Facebook Live video dreams fade, publishers look again to Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-11 00:00:00 UTC ]
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Patricia Hodgson says she believes sites could be classified as publishers, as businesses face pressure over fake newsThe chairman of the media regulator Ofcom has said she believes internet businesses such as Google and Facebook are publishers, raising the prospect that they could eventually... Continue reading at The Guardian
[ The Guardian | 2017-10-10 00:00:00 UTC ]
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Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-09 00:00:00 UTC ]
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In a market of 197 million people and a strong youthful contingent, Pakistan's industry is looking to expand December's Karachi International Book Fair. The post One Book Fair to Another: Karachi Makes Its Case at Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-07 00:00:00 UTC ]
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HarperCollins has bought three books from crime writer Adam Baron, including his middle-grade debut, following a “significant pre-emptive” deal. Continue reading at The Bookseller
[ The Bookseller | 2017-10-07 00:00:00 UTC ]
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New books from Mary Berry, Dan Brown and Dawn French are out, as part of the mass launch that marks the start of the Christmas season – and there’s another 250 on the way. Here are 10 titles in the running for No 1More than 500 glossy new hardbacks are set to arrive on the shelves of the UK’s... Continue reading at The Guardian
[ The Guardian | 2017-10-05 00:00:00 UTC ]
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Some publishers show more pop-ups, autoplay ads and content recommendation ads to flyby readers. The post Some publishers give Facebook and Google visitors a worse user experience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-05 00:00:00 UTC ]
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Jamie Oliver’s 5 Ingredients—Quick & Easy Food (Michael Joseph) has breezed into a sixth week as the UK Official Top 50 number one. Continue reading at The Bookseller
[ The Bookseller | 2017-10-05 00:00:00 UTC ]
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As part of a wide-ranging investigation into how Russian-linked operatives harnessed social media during the 2016 U.S. election, lawmakers are homing in on Google services including YouTube and Gmail.The Senate has called Alphabet Inc.'s Google to testify Nov. 1, along with executives from... Continue reading at Advertising Age
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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The Clarissa Luard Award for Independent Publishers has been revealed with Lantana Publishing, Little Toller Books, Peepal Tree Press and Penned in the Margins all in the running for the £10,000 prize. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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'Killing England,' the first book released by Bill O'Reilly since his ouster from Fox News this spring, sold about 65,000 copies in its first week on sale, a 55% decline from week one sales of 'Killing the Rising Sun,' which was published last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-28 00:00:00 UTC ]
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Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Now with a 'pitch slam' event in which writers present projects to agents, the November 'Writer's Summit' is co-chaired by The Guardian's Alison Flood. The post ‘Writer’s Summit’ from London Book Fair and Writer’s Digest Announces Pitch Slam Agents appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-27 00:00:00 UTC ]
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