Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports. Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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Now with a 'pitch slam' event in which writers present projects to agents, the November 'Writer's Summit' is co-chaired by The Guardian's Alison Flood. The post ‘Writer’s Summit’ from London Book Fair and Writer’s Digest Announces Pitch Slam Agents appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-27 00:00:00 UTC ]
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A partnership between MIT Press and the Internet Archive is digitizing important books from the press’s backlist and making them available to library patrons for free. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Phyllis Good, known for her bestselling series of slow cooker cookbooks, is out with her first new cookbook in three years. And, while she's moved beyond her famous tagline, she has not abandoned her favorite kitchen appliance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
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#latest cookbook
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#bestselling series
Google has made life a little easier for those who like to check out ebooks from their local library. Now, when you search for a book through Google, results for libraries near you that carry that ebook will show up along with outlets where you can... Continue reading at Engadget
[ Engadget | 2017-09-20 00:00:00 UTC ]
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#google searches
#local library
#made life
Kids these days apparently want to read books that reflect their lives. So following that whole supply-and-demand thing we all learned in Economics 101, Kirkus is giving the people what they want. They’ve just launched Kirkus Collections, which brings together Young Adult and children’s lit... Continue reading at Fast Company
[ Fast Company | 2017-09-13 00:00:00 UTC ]
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#read books
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Pan Macmillan is making its ebooks available to UK schools through digital education provider RM Books. The partnership means ebooks by authors such as Chris Riddell, Eva Ibbotson and Andy Griffiths, and the poet Brian Moses will be accessible to be read on the platform, aling with a selection... Continue reading at The Bookseller
[ The Bookseller | 2017-09-13 00:00:00 UTC ]
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Bertelsmann and Google are between them to fund 75,000 scholarships through US online education provider Udacity, in which Bertelsmann has a stake. Continue reading at The Bookseller
[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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The successful combination of baking and crime meansa the list of dessert-themed cozy mystery book series now in the baker’s dozens. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-09-06 00:00:00 UTC ]
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This summer, Javelin Literary Agency’s clients have included sought-after Beltway figures like James Comey and Tucker Carlson. So who's next? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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DHH Literary Agency is holding its second round of pitching sessions for unrepresented writers in November. Continue reading at The Bookseller
[ The Bookseller | 2017-09-01 00:00:00 UTC ]
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At the opening of its 11th bricks and mortar bookstore this morning, which is located across the street from the Empire State Building in New York City, Amazon said it will be continuing to open a number of new stores in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-29 00:00:00 UTC ]
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#mortar bookstore
Jumping on bandwagons is my least favorite activity. Don't force me to tell you all the must-see movies I've skipped ("Forrest Gump" is all you'll get out of me), the No. 1 best-sellers I've bypassed (I discovered the world of "Harry Potter" only after it became a play) or the platinum records... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-26 00:00:00 UTC ]
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#harry potter
Aldiss helped shape and elevate the science fiction genre, but he recognized its mutability. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2017-08-25 00:00:00 UTC ]
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#spielberg film
Novelist Howard Jacobson has said children may be illiterate in 20 years' time, thanks to the rise of smartphones and social media platforms such as Twitter. Continue reading at The Bookseller
[ The Bookseller | 2017-08-22 00:00:00 UTC ]
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This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek
[ AdWeek | 2017-08-21 00:00:00 UTC ]
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#millennial moms
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Its chief critic took a buy-out. It's consolidating like crazy. But the Gray Lady's books team is neither flailing nor failing. Here's what it is doing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-20 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Alphabet's Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook to an industry that has seen the digital behemoths take over the online advertising market.Google's latest foray arrives on three fronts. The first is a... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Credit: Illustration by Mary Ellen Forte/Ad AgeTwenty years ago, "content" was something we paid for, and so we savored it. We'd take time to flip through the magazine for which we had just paid $4.00.Today, content is increasingly free, thanks to cheap content-creation tools, like Android and... Continue reading at Advertising Age
[ Advertising Age | 2017-08-15 00:00:00 UTC ]
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