Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports. Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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#kendrick lamar
#short film
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On each page of A Universe Explodes by Tea Uglow, owners are required to add one word and remove two – which amounts to an odd reading experienceIt opens with a woman reaching up for a cereal bowl and closes with a new beginning – or at least it does for the moment. By the time you get to read... Continue reading at The Guardian
[ The Guardian | 2017-04-28 00:00:00 UTC ]
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#universe explodes
Houghton Mifflin Harcourt ramped up its cost cutting initiatives yesterday, laying off approximately 20 people in its trade division. The company would not comment on the number of job cuts, but admitted that "organizational changes" had been made. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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#trade division
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At the Book Industry Study Group's Making Information Pay conference NPD BookScan revealed that in 2016 hardcovers outsold ebooks for the first time in five years, while audiobooks now account for $1.77 billion in sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-24 00:00:00 UTC ]
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Sarah Perry and Clare Mackintosh have joined the likes of Jodi Picoult and Robert Harris on this summer’s Richard and Judy Book Club list with W H Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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#sarah perry
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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#ad budgets
What happened in the 1951 case of Henrietta Lacks, and could it happen again today? The story of the woman who unwittingly spurred a scientific bonanza made for a best-selling book in 2010. On Saturday, it returns in an HBO film with Oprah Winfrey portraying Lacks' daughter Deborah. Cells taken... Continue reading at Baltimore Sun
[ Baltimore Sun | 2017-04-20 00:00:00 UTC ]
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#henrietta lacks
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amazon.com It's fun to peruse New York Times chats with famous personalities about their favorite books, even more so when summer beach-reading season is just around the corner. A few weeks ago, for T magazine, actor Viggo Mortensen ran down some very heady choices. Now it is the turn of veteran... Continue reading at AdWeek
[ AdWeek | 2017-04-13 00:00:00 UTC ]
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One of Germany's major publishers offers two platforms to self-published authors—and one of them leads toward the traditional industry, not away from it. The post Germany and Self-Publishing Today: Holtzbrinck’s Florian Geuppert appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-13 00:00:00 UTC ]
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#post germany
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It’s no secret that successful people are readers. Reading helps you stay on top of new trends and learn techniques you can use in your career. Bill Gates and Warren Buffett each share their favorite books at the end of the year, and they’re filled with nonfiction titles. But what about... Continue reading at Fast Company
[ Fast Company | 2017-04-07 00:00:00 UTC ]
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#associate professor
Former Penguin Random House group sales director Mike Symons has been appointed chief executive of Bath-based children’s publisher Parragon Books. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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A couple of years ago, Facebook introduced M, an AI-powered personal assistant for Messenger. The idea behind M is that you could ask it to do pretty much anything -- book flights, cancel your cable service and even find a plumber -- and it'll do it... Continue reading at Engadget
[ Engadget | 2017-04-06 00:00:00 UTC ]
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#facebook introduced
Jenny Geras, who joined digital publisher Bookouture from Cornerstone in January this year, has made her first acquisitions: a new detective series by Victoria Jenkins and three psychological thrillers from SE Lynes. Continue reading at The Bookseller
[ The Bookseller | 2017-04-05 00:00:00 UTC ]
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Twitter has been promoting publishers' videos, which has helped publishers find new audiences and make money on the platform. The post In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-04 00:00:00 UTC ]
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Nigerian debut novelist Ayọ̀bámi Adébáyọ̀̀ has been shortlisted for the £30,000 Baileys Women's Prize for Fiction for her work Stay With Me (Canongate), alongside Man Booker shortlistee Madeleine Thien and one previous winner of the prize, Linda Grant. Continue reading at The Bookseller
[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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#prize shortlist
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Hannah Tinti talks to her editor, Noah Eaker, about the process of editing 'The Twelve Lives of Samuel Hawley,' her new novel (in part inspired by the 12 labors of Hercules) about a lifelong criminal vowing to give up a life of crime as his daughter hits adolescence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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Can self-publishing find traction in scholarly publishing as it has parts of general publishing? A recent panel at London Book Fair took up the question. The self-publishing platform Lulu has rolled out a service called Glasstree for scholarly authors. ‘Publishing Perspectives’ contributor... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-30 00:00:00 UTC ]
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#discussion appeared
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Margot Lee Shetterly, whose 2016 nonfiction bestseller 'Hidden Figures' served as the basis for the unexpected box office smash of the same name, is currently taking meetings with the major publishers. Some insiders guessed that this new work could fetch well into seven figures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-30 00:00:00 UTC ]
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#hidden figures
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'The professional indexer has been around for a good century longer than the printed book.' And the Society of Indexers is looking for respect. The post Have You Hugged Your Indexer Today? It’s the UK’s National Indexing Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-30 00:00:00 UTC ]
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#printed book
Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age
[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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#publishing partners
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Having seen a bid for fixed book prices stall out before, the Polish publishers' association is making its case again to legislators in hopes of improving the industry's prospects. The post Polish Publishers Call for Book Tax Deductions and Make Another Bid for Fixed Prices appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-27 00:00:00 UTC ]
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