Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports. Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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The Kremlin-backed Russian Internet Research Agency operated dozens of Twitter accounts masquerading as local American news sources that collectively garnered more than half-a-million followers. More than 100 news outlets also published stories containing those handles in the run-up to the... Continue reading at Advertising Age
[ Advertising Age | 2017-12-05 00:00:00 UTC ]
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Internet giants may be trying to make nice with publishers, but that's not completely reassuring to Australian regulators. The country's Competition and Consumer Commission (ACCC) is investigating Facebook, Google and other "digital platform provide... Continue reading at Engadget
[ Engadget | 2017-12-04 00:00:00 UTC ]
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Educational publishers should be focusing on technology that can actively help improve teaching and learning, Hodder Education m.d Liz Tribe has told The Bookseller's FutureBook conference. Continue reading at The Bookseller
[ The Bookseller | 2017-12-02 00:00:00 UTC ]
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As we approach the start of a new year, the inevitable "best of" lists are starting to crop up. Never one to miss a trick, Google has released its own top five lists for 2017. The lists cover the US, and there are a few obvious names taking the top spots -- Super Mario Run is unsurprisingly... Continue reading at Betanews
[ Betanews | 2017-12-01 00:00:00 UTC ]
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The late author Helen Dunmore is shortlisted for a Costa Award along with Jon McGregor, Kamila Shamsie and Sarah Winman with almost half of the titles coming from independent publishers in a strong year for women writers. Continue reading at The Bookseller
[ The Bookseller | 2017-11-22 00:00:00 UTC ]
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Twitter and Russia | Men of letters | Swaths blasted | Evolving words | Robert Mugabe backwardsTwitter ruthlessly rooted out the duplicate accounts of a friend who was using one for himself and one for the hillwalking group whose Facebook page he moderates, and has banned him from returning. So... Continue reading at The Guardian
[ The Guardian | 2017-11-16 00:00:00 UTC ]
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Linda Lomelino, author of 'Lomelino’s Pies,' offers tips on how to craft the ultimate pie this holiday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-15 00:00:00 UTC ]
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A new program for classrooms: The UK's Make Our Book is free to schools and is 'properly magical' for students, says its creator Emma Barnes. The post The UK’s Make Our Book: An Internationally Available School-Publishing Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-07 00:00:00 UTC ]
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HarperFiction publicity director Ann Bissell has made her first acquisition in her newly expanded role commissioning for Borough Press. Continue reading at The Bookseller
[ The Bookseller | 2017-11-06 00:00:00 UTC ]
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We asked librarians and exhibitors heading to this year's American Association of School Librarians National Conference, which runs November 9–11 in Phoenix, what they plan to accomplish at the show and why they find it valuable. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-11-02 00:00:00 UTC ]
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New Plymouth libraries have gone ultra high tech with a new $385,000 system to automate the borrowing and returning of books. Continue reading at Stuff
[ Stuff | 2017-11-01 00:00:00 UTC ]
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David Shelley, c.e.o. designate of Hachette UK, has been named on a list of leading LGBT+ executives compiled by professional membership organisation OUTstanding and published in the FT. Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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I’m a big fan of e-ink Kindles -- preferring them over real books. If you do a lot of reading, they’re great. However, some people prefer the versatility of an iPad, Android tablet or smartphone, and there's a clear benefit to those. You only need to carry around the one device. Today, Amazon... Continue reading at Betanews
[ Betanews | 2017-10-24 00:00:00 UTC ]
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#android tablet
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Publishers on Facebook who have complained for years about declining organic reach may look back in the near future and think of these times as the good old days. The social network confirmed that it is testing a division of its News Feed into two separate feeds--one containing posts from... Continue reading at AdWeek
[ AdWeek | 2017-10-24 00:00:00 UTC ]
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DK COO Shaun Hodgkinson has announced changes to the leadership structure of the North American branch, including a number of layoffs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-24 00:00:00 UTC ]
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Google isn't kidding around when it says it wants to make amends with subscription-based news outlets. The search giant's head of news, Richard Gingras, told the Financial Times that the plan is to share revenues with publishers who take advantage o... Continue reading at Engadget
[ Engadget | 2017-10-23 00:00:00 UTC ]
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The Biloxi, Miss., school district has pulled Harper Lee's classic novel "To Kill a Mockingbird" from its curriculum because it "makes people uncomfortable," the Biloxi Sun Herald reports. A member of the school board told the newspaper that the decision was made last week, and was not voted on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-17 00:00:00 UTC ]
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