Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports. Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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Two Presidents, the sexiest man alive, and Thor engage readers the most in the latest GfK MRI readership study. The post Four Magazines Share Top Rank in Latest Readership Study appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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National Book Award–winning author Sherman Alexie has been anonymously accused of sexual and general misconduct by members of the Native American writing community and others in the writing world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-28 00:00:00 UTC ]
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“Whether content does well on Facebook is in the lap of the gods. The algorithm is much more complex. Twitter has a consistency that Facebook doesn't.” The post ‘A big resurgence’: Publishers get a boost from Twitter video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-28 00:00:00 UTC ]
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The first president to have a Twitter account thinks social media needs to change. In what was supposed to be an off-the-record speech at MIT’s Sloan Sports Analytics Conference on Friday, Barack Obama shared his concerns about how social media has un-united these states of ours. Libertarian... Continue reading at Fast Company
[ Fast Company | 2018-02-27 00:00:00 UTC ]
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Cassell Illustrated has signed a publishing partnership with BBC Radio 4’s "Today" programme, to publish the programme’s first official book along with two others. Continue reading at The Bookseller
[ The Bookseller | 2018-02-24 00:00:00 UTC ]
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Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers. Vice president of emerging content products Mike Park announced in a blog post that in order to... Continue reading at AdWeek
[ AdWeek | 2018-02-23 00:00:00 UTC ]
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From the director of Frankfurter Buchmesse to the founder of a Thai publishing house and a Norwegian publisher who was shot in Oslo: sharp cautionary remarks about self-censorship and its dangers. The post Self-Censorship in Publishing Today: World Industry Leaders on a Subtle, Growing Challenge... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-22 00:00:00 UTC ]
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Two debut novels are battling it out on the shortlist for the $50,000 International Prize for Arabic Fiction, including one soon to be published by Oneworld. Continue reading at The Bookseller
[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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While most publishers are more preoccupied with plummeting traffic from Facebook, some quietly worry about Google’s propensity to show more and more information in its search results. The post Publishers warm to Google, but still worry about getting crowded out in search results appeared first... Continue reading at Digiday
[ Digiday | 2018-02-21 00:00:00 UTC ]
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How to diversify platform distribution in the wake of Facebook's news-feed changes, what more can be done to throttle ad fraud, and the GDPR are all top of mind for publishers attending Digiday's Publishing Summit Europe. The post ‘Twitter is having a comeback’: What’s on the minds of European... Continue reading at Digiday
[ Digiday | 2018-02-21 00:00:00 UTC ]
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Authors Reni Eddo-Lodge and Kiran Millwood Hargrave have made the cut for the 2018 Jhalak Prize shortlist. Continue reading at The Bookseller
[ The Bookseller | 2018-02-21 00:00:00 UTC ]
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Fledgling small presses Charco Press and Dostoevsky Wannabe have been shortlisted for the 2018 Republic of Consciousness Prize alongside Influx Press, Les Fugitives, Little Island Press and Galley Beggar. Continue reading at The Bookseller
[ The Bookseller | 2018-02-20 00:00:00 UTC ]
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Art-of and making-of books about pop culture remain viable, even in an era when abundant behind-the-scenes information is available online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Quarto has made five roles redundant from the foreign rights team based in its Brighton office. Continue reading at The Bookseller
[ The Bookseller | 2018-02-14 00:00:00 UTC ]
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Remember the days when Facebook's News Feed was full of listicles from the likes of BuzzFeed? A new feature from the social network has them poised to return, but from your friends and family, not from publishers. Facebook Tuesday began rolling out Lists, which enables users to create and share... Continue reading at AdWeek
[ AdWeek | 2018-02-14 00:00:00 UTC ]
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AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago,... Continue reading at Advertising Age
[ Advertising Age | 2018-02-13 00:00:00 UTC ]
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Twitter's European vice-president, Bruce Daisley, is publishing a book with Penguin Random House offering his insights for "redesigning" the world of work. Continue reading at The Bookseller
[ The Bookseller | 2018-02-13 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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Citing 'an optimism that in the face of unimaginable cruelty still believes in change,' UK-based Angela Gui accepts for her father, Gui Minhai, the International Publishers Association's Prix Voltaire for courage in the face of attempts to suppress the freedom to publish. The post The Prix... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-12 00:00:00 UTC ]
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Following a big year for the publisher, which saw a change of leadership and an unexpected hit, the former Warner Books heads into 2018 with a handful of big books in the works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-09 00:00:00 UTC ]
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