Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta hearts AI Twitter gave up its beach and new CEO Linda Yaccarino is not in the south of France; she is apparently sipping cold beverages elsewhere. But the platform owned by Elon Musk still sent some ad sales folks to Cannes where they are trying to convince advertisers the company cares about brand safety, Ad Age’s Garrett Sloane reports. Twitter today announced it is talking with ad viewability and verification firm Zefr. Meantime, Chris Riedy, Twitter’s head of ad sales, tweeted that “more than 75% of 2022’s Top 100 advertisers have returned to paid media on Twitter.” And Tim Perzyk, VP of marketing and research at Twitter, used the platform to solicit Cannes gatherings, saying, “If you’re not already meeting with us, give us a shout.” Twitter competitor Meta—which does have a beach—is plugging its brand safety tools as a strength, while also touting plans to serve more ads into Reels. And the Facebook owner is talking a lot about AI, like just about everyone else. Get all the details of Meta’s Cannes sales pitch here. NBCU's new global playYaccarino’s former company, NBCUniversal, tried to gain some of its own Cannes buzz by announcing a global expansion of its One... Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
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OPINION: Let's start with a caveat: I like free stuff. I don't know anyone who doesn't, frankly. This could be because I'm a journalist and have been the grateful beneficiary of free books (for me to review), free theatre or cinema tickets (for pre-research before interviewing an actor) and free... Continue reading at Stuff
[ Stuff | 2018-02-07 00:00:00 UTC ]
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Seeking to slim down on translation costs, the publisher turned to Google Translate API—which came with blessings and curses both. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
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Sally Rooney, the 2017 Sunday Times Young Writer of the Year, has been longlisted for this year's £30,000 Dylan Thomas Prize. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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Internet-famous inspirational verse is selling big, thanks to Rupi Kaur and others like her. But is other poetry seeing a bump too? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
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Missing publisher and bookseller Gui Minhai is being awarded the 2018 IPA Prix Voltaire in honour of "his bravery in continuing to publish despite the risks involved". Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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These are the Facebook execs using Twitter to promote the social network and attack its critics. The post The Facebook execs who turn to Twitter for publisher charm offensive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-01 00:00:00 UTC ]
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Less than two weeks after his reported re-detention in China, Gui Minhai is named to receive the IPA's prize for proponents of the freedom to publish. Gui's whereabouts remain unknown. The post Publisher and Bookseller Gui Minhai Awarded IPA’s 2018 Prix Voltaire appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-01 00:00:00 UTC ]
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An animated TV series based on Victoria Kann’s bestselling Pinkalicious picture books will debut on February 19 on PBS Kids. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-30 00:00:00 UTC ]
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Despite lingering uncertainties, systemic shifts over the past year offer a silver lining for magazine media. The post Publishers Still Have Plenty of Questions Amidst Facebook’s Latest Pivot appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-29 00:00:00 UTC ]
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Along with platforms like Snapchat and Apple News, Twitter has an opportunity to cozy up to publishers where Facebook has disappointed them. The post Bloomberg’s Twitter network TicToc is getting 750,000 daily views appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-26 00:00:00 UTC ]
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While hardly a shock that Google Play has started selling audiobooks, it's a moment to look at aspects of the format's sales-building prominence: the other way of 'reading.' The post Google Play Store Now Selling Audiobooks and Boosting Content on Voice-Activated Devices appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-25 00:00:00 UTC ]
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Google Play has launched a dedicated audiobook store to take advantage of the recent growth in downloads. Continue reading at The Bookseller
[ The Bookseller | 2018-01-25 00:00:00 UTC ]
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Named for Mexican novelist and diplomat Jaime Torres Bodet, UNESCO's honor recognizes a Cuban institution's presence in literature and the arts; and in Bucharest, a French bookselling success. The post A UNESCO Honor Today in Havana and a Francophone Bookshop in Bucharest appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-24 00:00:00 UTC ]
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Media mogul Rupert Murdoch — the executive chairman of News Corporation, and the big boss at Fox News, the New York Post and the Wall Street Journal — has a message to Silicon Valley's social media giants: Pay up. Murdoch's specific targets Monday were Facebook and Alphabet's Google, two... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-01-23 00:00:00 UTC ]
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With Google about to start ranking mobile sites by speed, we looked at which top publishers are ready and which could use improvement. The post Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
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Google Play might be close to launching a section dedicated to selling audiobooks. 9to5Google has spotted a banner displayed in the Books section of the app market announcing its arrival. It was even promoting a 50 percent discount for your first aud... Continue reading at Engadget
[ Engadget | 2018-01-21 00:00:00 UTC ]
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Digiday Research talked with publishers to understand their strategies for monetizing content of Facebook. The post Digiday Research: Are publishers making money from Facebook video? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-18 00:00:00 UTC ]
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Apple News has been a nice traffic booster for news publishers, but lifestyle pubs feel left out. The post Apple News shows promise delivering traffic but won’t make up for Facebook shortfalls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-16 00:00:00 UTC ]
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Publishing and literary figures from Bangladesh, Sweden, Hong Kong, Iran, the UK, Hungary, and Cameroon are among the shortlist for the 2018 Prix Voltaire from the International Publishers Association's Freedom To Publish committee. The post Freedom To Publish: The Prix Voltaire 2018 Shortlist... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-13 00:00:00 UTC ]
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Transworld is publishing Make Time by Jake Knapp and John Zeratsky, which will explore how to make better use of your work time. Continue reading at The Bookseller
[ The Bookseller | 2018-01-13 00:00:00 UTC ]
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