Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law," à la The People's Court or Judge Judy. (Other raging debates include Star Wars vs. Star Trek, and which film series features better magic, The Lord of the Rings or Harry Potter.) The six-episode Web series, which premiered March 4, is a passion project of Maker Labs, a division of Disney-owned multichannel network Maker Studios, and Skybound Entertainment, the media company owned by Robert Kirkman, executive producer of AMC's hit zombie thriller The Walking Dead and creator of the comic book series on which the show is based. "It's a whole tongue-in-cheek show, but it's a lot of fun," says Kirkman. The combination of Kirkman, the creative force behind one of television's top series, and Maker Studios—which, with more than 11 billion monthly views, is the largest content distributor on YouTube—pretty much ensures Nerd Court will attract a degree of viewership. And yet neither side wants to leave that to chance. The Maker Labs model will give Skybound, on whose YouTube channel the show runs, an expansive layer of data based on social media insights to inform its creative decisions. Maker believes that formula will enable Kirkman's... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-09 00:00:00 UTC ]
News tagged with: #news outlets #death knell #media agency #important thing

Other Publishing stories related to: 'Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?'


Daily Mail publisher hit by fall in print advertising

DGMT share price drops 9% after ‘marked deterioration’ in advertising revenue for flagship print titlesShares in the Daily Mail’s parent company have slumped 9% after it reported a fall in print advertising revenues at its flagship national newspapers. Advertising revenues at the Daily Mail and... Continue reading at The Guardian

[ The Guardian | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print advertising #advertising revenue #advertising revenues #digital counterpart #8% increase #print decline


Cleeves, James and Hawkins win Dead Good Awards

Established authors Ann Cleeves and Peter James and newcomer Paula Hawkins were among the winners of the inaugural Dead Good Reader Awards. The awards, given out on Friday 17th July at the Theakstons Old Peculier Crime Writing Festival in Harrogate, were voted on by readers and members of... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter james #mark lawson #val mcdermid


Printing error hits 'limited' Harper Lee stock

A "limited number" of copies of Harper Lee's Go Set a Watchman (William Heinemann) have been found to contain a printing error, with Penguin Random House's printer Clays having to print replacement stock. Copies affected by the technical fault at Clays have two lines missing on each of six... Continue reading at The Bookseller

[ The Bookseller | 2015-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited number #printer clays #harper lee #printing error


As 'Watchman' Hits Stands, Authors Reflect on 'To Kill a Mockingbird'

With Harper Lee's new novel 'Go Set a Watchman' on sale today, Publishers Weekly asked a collection of authors for their thoughts on her beloved debut, and Pulitzer Prize winner, 'To Kill a Mockingbird.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors reflect #harper lee


Finally! Harper Lee's 'Go Set a Watchman' hits bookstores around the globe

Harper Lee's hotly anticipated book, "Go Set a Watchman" hit bookstores Tuesday. From Los Angeles to New York to London to Mumbai, fans of Lee's beloved first book, "To Kill a Mockingbird," were snapping up copies. And many then took to social media to show off their purchases. (Because it... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee


Is YP's Search Data Strong Enough to Win More Local Digital Ad Dollars?

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek

[ AdWeek | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #location-based ads #forrester research #drive sales


Herzenstage Virtual Romance Festival a Hit with YA Readers

Three German publishers hosted a virtual romance festival, #Herzenstage, across social media to connect with young adult readers and romance fans. The post Herzenstage Virtual Romance Festival a Hit with YA Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya readers #romance fans


Business.com CEO on How Data Is Transforming Publishing

Tony Uphoff, CEO of Business.com, has more than 20 years of experience leading and transforming b-to-b publishing companies.Before joining Business.com in 2013, he was CEO of tech publisher UBM TechWeb, where he led the company's transformation from a $125 million print-centric business to a... Continue reading at Advertising Age

[ Advertising Age | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing companies #yellow pages #medium-sized businesses


iBooks Bestsellers: Playboy Memoir Hits #2

'Down the Rabbit Hole,' Holly Madison’s account of her time at the Playboy mansion as Hugh Hefner’s “#1 girlfriend,” came in at #2 on Apple’s bestseller list for the week ended June 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #rabbit hole #hugh hefner #bestseller list


Gojimo hits £500k crowdfunding target

Exam preparation app Gojimo has reached its £500,000 crowdfunding target. The app offers 50,000 free curriculum specific quiz questions, and content from publishers such as Oxford University Press and McGraw-Hill Education is available through in-app purchases. Gojimo, which says it has... Continue reading at The Bookseller

[ The Bookseller | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #in-app purchases #raise half


Wiley in data partnership with Figshare

John Wiley has announced a partnership with data repository organisation Figshare, part of Macmillan's Digital Science business, to support authors who wish to openly share their data. Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john wiley #support authors


Employing Localized Data for Global Book Discovery

Jim Bryant draws examples from Trajectory.com bookselling partners in China to argue that superior, localized metadata increases book sales — everywhere. The post Employing Localized Data for Global Book Discovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-26 00:00:00 UTC ]
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Hawkins Hits Overseas

Paula Hawkins’s debut thriller, "The Girl on the Train," landed at #2 on the Netherlands combined list in May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paula hawkins #debut thriller


Richard Desmond: ‘I hate to admit this, but I’ve never actually hit anyone’

He’s not a thug, he doesn’t trust his celebrity friends, and he’s definitely not a pornographer. Over a cigar delivered on a silver platter, the self-appointed king of Express Newspapers lays into scruffy booksellers and sets the record straightRichard Desmond held a party at Claridge’s in... Continue reading at The Guardian

[ The Guardian | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #katie price #media tycoon #richard created


Hawkins and Nesbo shortlisted on Dead Good Reader Awards

Paula Hawkins, Steve Cavanagh, Clare Mackintosh and Jo Nesbo are among the writers who have picked up two shortlistings apiece for the inaugural Dead Good Reader Awards. The awards, nominated and voted for by readers, will be presented in Harrogate this July at the Theakstons Old Peculier Crime... Continue reading at The Bookseller

[ The Bookseller | 2015-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paula hawkins #steve cavanagh #clare mackintosh #jo nesbo #crime writing


In Europe, VAT Changes Hit Self-Published Authors

Changes in VAT designed to force Amazon to pay higher tax rates is complicating direct sales for self-published authors, potentially strengthening Amazon. The post In Europe, VAT Changes Hit Self-Published Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors


New Fifty Shades Hits #1, as Vintage Heads to Press for 1.25 Million Copies

In a matter of hours, pre-orders pushed 'Grey: Fifty Shades of Grey as Told by Christian,' to the top of the Barnes & Noble and Amazon bestseller lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #barnes noble


Why publishers struggle to monetize their paywall data

Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at Digiday

[ Digiday | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers struggle #consumer data #consumer revenue #audience size #increasingly difficult #smaller publishers


Studio 28 to publish original novel

Studio 28, the digital-publishing arm of Curtis Brown Literary & Talent Agency, is to publish its first original title. The Swiss Spy by Alex Gerlis will be published as an ebook on Monday 1st June. Studio 28 officially launched in March this year, and will publish in the UK and other... Continue reading at The Bookseller

[ The Bookseller | 2015-05-28 00:00:00 UTC ]
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Bruce Schneier on Privacy and the Data Free-for-All

Over the past two decades, few voices have shouted louder from the rooftops about global cybersecurity and digital privacy concerns than Bruce Schneier. He’s the CTO of Resilient Systems, a board member of the Electronic Frontier Foundation (EFF) and has authored 14 books—his latest, Data and... Continue reading at Wired

[ Wired | 2015-05-27 00:00:00 UTC ]
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