Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law," à la The People's Court or Judge Judy. (Other raging debates include Star Wars vs. Star Trek, and which film series features better magic, The Lord of the Rings or Harry Potter.) The six-episode Web series, which premiered March 4, is a passion project of Maker Labs, a division of Disney-owned multichannel network Maker Studios, and Skybound Entertainment, the media company owned by Robert Kirkman, executive producer of AMC's hit zombie thriller The Walking Dead and creator of the comic book series on which the show is based. "It's a whole tongue-in-cheek show, but it's a lot of fun," says Kirkman. The combination of Kirkman, the creative force behind one of television's top series, and Maker Studios—which, with more than 11 billion monthly views, is the largest content distributor on YouTube—pretty much ensures Nerd Court will attract a degree of viewership. And yet neither side wants to leave that to chance. The Maker Labs model will give Skybound, on whose YouTube channel the show runs, an expansive layer of data based on social media insights to inform its creative decisions. Maker believes that formula will enable Kirkman's... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-09 00:00:00 UTC ]
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Vox Opens Video Studio in L.A., Prompting the Question: Are We Nearing Peak Video?

Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age

[ Advertising Age | 2015-03-12 00:00:00 UTC ]
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Bestselling author Erik Larson garners rave reviews for his upcoming book 'Dead Wake'

'Wake' centers on the sinking of the British ship the Lusitania in 1915. The book will be released on March 10. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-03-04 00:00:00 UTC ]
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4 Ways Publishers Are Using Data Today

Everyone talks about data, but are they using it correctly? The post 4 Ways Publishers Are Using Data Today appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-27 00:00:00 UTC ]
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Facebook's Most-Shared Publisher to Start Paying Its Quiz Makers

Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age

[ Advertising Age | 2015-02-25 00:00:00 UTC ]
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Love Affair with Two Languages: Robert Alter

For Robert Alter, translating the Old Testament is not only a way of expressing his love of both Hebrew and English, but also of illuminating the Bible as the key work of Western literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-25 00:00:00 UTC ]
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Roberts joins HC Children’s as art director

HarperCollins Children’s Books has hired Nia Roberts as art director, where she will be responsible for the cross portfolio design strategy. She will also develop the picture book list. Roberts is currently art director at Simon & Schuster where she has worked with authors and illustrators... Continue reading at The Bookseller

[ The Bookseller | 2015-02-25 00:00:00 UTC ]
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Norton’s Robert Weil on His Career Promoting German Literature

Norton executive editor Robert Weil reflects on his career in response to winning this year's Friedrich Ulfers Prize for the promotion of German literature. The post Norton’s Robert Weil on His Career Promoting German Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-20 00:00:00 UTC ]
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Inside 4 UK news publishers’ content studios

The clamor for native advertising budgets has led to many of the top news publishers rebranding and up-skilling. Here's how their solutions stack up. The post Inside 4 UK news publishers’ content studios appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-02-19 00:00:00 UTC ]
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There’s No “Magic Pill” When it Comes to Data

Three questions publishers should ask before embarking on a data strategy The post There’s No “Magic Pill” When it Comes to Data appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-19 00:00:00 UTC ]
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Liveright's Robert Weil to Receive Friedrich Ulfers Prize

The award will be presented at the opening ceremony of New York City's Festival Neue Literatur 2015 on February 19. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-19 00:00:00 UTC ]
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Healey hits Number One after seven weeks

Proving the old adage that all good things come to those who wait, Emma Healey scores her first UK number one with her debut smash hit Elizabeth is Missing (Penguin), first released in paperback on January 1st. Continue reading at The Bookseller

[ The Bookseller | 2015-02-19 00:00:00 UTC ]
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In the Wake of Tragedy: Voltaire Hits the French Bestseller Lists

Voltaire’s Treatise on Tolerance is a bestseller again in France 200 years after its publication as people try to understand the Charlie Hebdo murders. The post In the Wake of Tragedy: Voltaire Hits the French Bestseller Lists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-17 00:00:00 UTC ]
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Jeb Bush's email dump puts constituents' personal data online

Jeb Bush, the former Florida governor now contemplating a run for U.S. president, may not have privacy high on his agenda. On Tuesday, Bush published online hundreds of thousands of emails he received during his time as governor, between 1999 and 2007. The emails touch on a range of issues... Continue reading at PC World

[ PC World | 2015-02-11 00:00:00 UTC ]
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Self-published Rodgers hits a million in sales

Self-published author Sheila Rodgers has sold a million copies of her ebook Only the Innocent and two sequels, agent Lizzy Kremer has confirmed. Rodgers, who writes under the pen name Rachel Abbott, sold her books through Amazon Kindle after being rejected by literary agents. The first, Only... Continue reading at The Bookseller

[ The Bookseller | 2015-02-10 00:00:00 UTC ]
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NF Debut a Breakout Hit at Vanderbilt U Press

After becoming one of the press' s biggest sellers to date, Andrew Maraniss’s 'Strong Inside' has become the first title from the press to hit two 'New York Times' bestseller lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-05 00:00:00 UTC ]
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Tim Dorsey Hits the Road

The author is on tour following the release of his 18th book, 'Shark Skin Suite,' the latest in his comic series featuring the fictional Florida serial killer Serge Storms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-05 00:00:00 UTC ]
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Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Boom! Studios Celebrates 10 Years

Boom! Studio celebrates a decade publishing original graphic novels and comics, as well as recent movie and TV deals and a push for diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-04 00:00:00 UTC ]
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How Data Is Accelerating the Publishing Industry

By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive

[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
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The ebook is dead. Long live the ebook

Reports that physical books are gaining ground at the expense of digital are just plain wrongHas the ebook had its day? If you’ve skimmed a newspaper over the past month you could be forgiven for thinking just that. “The physical book market is making a comeback after years of decline,”... Continue reading at The Guardian

[ The Guardian | 2015-02-01 00:00:00 UTC ]
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