Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law," à la The People's Court or Judge Judy. (Other raging debates include Star Wars vs. Star Trek, and which film series features better magic, The Lord of the Rings or Harry Potter.) The six-episode Web series, which premiered March 4, is a passion project of Maker Labs, a division of Disney-owned multichannel network Maker Studios, and Skybound Entertainment, the media company owned by Robert Kirkman, executive producer of AMC's hit zombie thriller The Walking Dead and creator of the comic book series on which the show is based. "It's a whole tongue-in-cheek show, but it's a lot of fun," says Kirkman. The combination of Kirkman, the creative force behind one of television's top series, and Maker Studios—which, with more than 11 billion monthly views, is the largest content distributor on YouTube—pretty much ensures Nerd Court will attract a degree of viewership. And yet neither side wants to leave that to chance. The Maker Labs model will give Skybound, on whose YouTube channel the show runs, an expansive layer of data based on social media insights to inform its creative decisions. Maker believes that formula will enable Kirkman's... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-09 00:00:00 UTC ]
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Comics, Graphic Novels Market Hit $870 Million in 2013

Led by book format comics with $415 million in sales, the North American comics and graphic novel marketplace generated $870 million in sales in 2013, according to a new estimate by ICV2 and Comichron. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-16 00:00:00 UTC ]
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“Stop Hitting Yourself!”

After months of wielding the stick, Amazon is trying the carrot—or at least pretending to—in its feud with Hachette over ebook pricing. Early this week, it sent a letter to “a few authors and agents” with a sugarcoated proposal to “take authors out of the middle” of the dispute. So long as... Continue reading at Slate

[ Slate | 2014-07-11 00:00:00 UTC ]
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How Publishers Can Take Back Control of Their Consumer Data

You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age

[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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IBM Watson, Cookbooks, And Food's Big Data Future

IBM and Bon Appetit Magazine have entered into a cookbook and big data partnership. Here's why cooking and food are so important for big data. This article contains interviews with Steve Abrams, IBM Watson Group Director and Stacey Rivera, Bon Appetit Digital Director.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-07-03 00:00:00 UTC ]
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Swedish e-tailers reported for data violation

Two Swedish online bookstores, CD-on and Bonnier-owned Adlibris, have been reported to the... Continue reading at The Bookseller

[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek

[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Auto publishers show how valuable data can be

Publishers like MotorTrend and Hearst's Jumpstart Automotive Group are using their reader data to offer up valuable insights to their ad partners. The post Auto publishers show how valuable data can be appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-06-24 00:00:00 UTC ]
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iBooks Bestsellers: 'Hard Choices' Hits #6

Hillary Clinton's "Hard Choices" failed to crack the top five on Apple's iBooks bestseller list for the week ended June 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-18 00:00:00 UTC ]
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Adaptive Studios Revives Abandoned Content

Adaptive Studios is an unusual venture that looks to find abandoned intellectual property and revive it for production in a wide variety of media. The venture has launched Adaptive Books and released its first title this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Media Monkeys Diary: BBC traitors, the Sun, John Ryley and Robert Peston

Professor Jean Seaton, the BBCs official historian, has at last agreed a title with it for her volume on the 1974-87 period, due in January. These were years of endless friction with the Thatcher government over reporting of Northern Ireland, the Falklands War and the bombing of Libya, and ended... Continue reading at The Guardian

[ The Guardian | 2014-06-15 00:00:00 UTC ]
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iBooks Bestsellers: King Hits the List

"Mr. Mercedes," Stephen King's latest novel, came in at #2 on Apple's iBooks bestseller list for the week ended June 9, behind "The Fault in Our Stars." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-11 00:00:00 UTC ]
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BEA 2014: The Illustrators' Studio Crawl: A Photo Essay

With booksellers from all over the country and beyond gathering in New York City for BEA, what better time for the ABA and the CBC to organize a tour of the studios of children's book illustrators? Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Hastings Merger Hits Snag

Hastings Entertainment’s merger with a company affiliated with one of its largest shareholders has hit a snag as a judge has issued a temporary restraining order. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the  Publishing Executive  Buyer's Guide   which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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Hodder Children’s signs Wattpad hit

Hodder Children’s Books has acquired a YA fantasy trilogy from debut author Taran Matharu.... Continue reading at The Bookseller

[ The Bookseller | 2014-05-19 00:00:00 UTC ]
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In the Studio with Macmillan Audio: Focus on Audio 2014

It’s six p.m., and I’m at John Marshall Media near Times Square in New York City, sitting in the recording booth where Kathleen McInerney has been narrating two audiobooks back-to-back for the past eight hours. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Weinstein Has a Hit with 'Finding Me'

"Finding Me," Michelle Knight's account of the decade she spent in captivity at the hands of her kidnapper, Ariel Castro, was the top selling title on PW's nonfiction bestseller list for the week ended May 11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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WBN 2014: Walking the Lighthouse Road Along Lake Superior

While World Book Night this year didn't go exactly as PW's Midwest correspondent anticipated it would go, missions were accomplished yesterday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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Hungry Girl’s First Diet Book Hits Big

Lisa Lillien, better known as “Hungry Girl” to her fans, has eight bestselling cookbooks under her belt, and her first diet book, 'The Hungry Girl Diet: Big Portions. Big Results. Drop 10 Pounds in 4 Weeks,' has hit the ground running. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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