Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law," à la The People's Court or Judge Judy. (Other raging debates include Star Wars vs. Star Trek, and which film series features better magic, The Lord of the Rings or Harry Potter.) The six-episode Web series, which premiered March 4, is a passion project of Maker Labs, a division of Disney-owned multichannel network Maker Studios, and Skybound Entertainment, the media company owned by Robert Kirkman, executive producer of AMC's hit zombie thriller The Walking Dead and creator of the comic book series on which the show is based. "It's a whole tongue-in-cheek show, but it's a lot of fun," says Kirkman. The combination of Kirkman, the creative force behind one of television's top series, and Maker Studios—which, with more than 11 billion monthly views, is the largest content distributor on YouTube—pretty much ensures Nerd Court will attract a degree of viewership. And yet neither side wants to leave that to chance. The Maker Labs model will give Skybound, on whose YouTube channel the show runs, an expansive layer of data based on social media insights to inform its creative decisions. Maker believes that formula will enable Kirkman's... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-09 00:00:00 UTC ]
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Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to... Continue reading at AdWeek

[ AdWeek | 2013-10-14 00:00:00 UTC ]
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T-Mobile reportedly set to unveil global data plans with service in 100+ countries

Could this be the global data plan of our dreams? A fan site for Shakira, the artist set to perform at T-Mobile's UnCarrier event tonight, published a teaser on its Facebook page today. The image above suggests that the carrier will announce data plans that include global roaming in more than... Continue reading at Engadget

[ Engadget | 2013-10-10 00:00:00 UTC ]
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Flipboard Hits 90 Million Users, Nearly Doubles Since April

Just two weeks after announcing a $50 million dollar round of funding, mobile news reader Flipboard revealed growth numbers that may explain investors' eagerness to get behind it.The company now claims 90 million users, a jump from the 85 million Flipboard CEO Mike McCue confirmed early last... Continue reading at Advertising Age

[ Advertising Age | 2013-10-08 00:00:00 UTC ]
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Symmons Roberts wins Forward Best Collection

Michael Symmons Roberts has won the Forward Prize for Best Collection (£10,000) for his... Continue reading at The Bookseller

[ The Bookseller | 2013-10-02 00:00:00 UTC ]
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Is Login Data the New Gold?

In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created equal. The digital media world is elevating the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-27 00:00:00 UTC ]
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New Releases Hit the Top Spots

In the waning weeks of summer, debut titles began to populate the top spots on the international bestseller lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
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New Data, Insights Tools from Penton’s New Hope

Penton's New Hope Natural Media is unveiling data and insights subscription tools as it tries to reach new entrants into the natural products market and deepen engagement with existing players. The company has launched a manufacturer incubator resource,  Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-27 00:00:00 UTC ]
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Returns hit first-half profits at Quercus

Quercus has recorded a 10.9% rise in turnover to £10.2m for the six months to end June 2013... Continue reading at The Bookseller

[ The Bookseller | 2013-09-26 00:00:00 UTC ]
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Advertising Week Video: How Publishers Can Use Data More Effectively

For digital publishers, effectively harnessing data can turn a large but poorly understood audience into the targets advertisers covet, or help predict when certain consumers will be most likely to buy. The Weather Company has figured this out -- noticing that drops in summer temperatures, for... Continue reading at Advertising Age

[ Advertising Age | 2013-09-26 00:00:00 UTC ]
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Dropbox pushes to publish spy data request details

Cloud storage locker Dropbox has joined Google, Microsoft, Yahoo, LinkedIn and Facebook in their quest for permission to publish the number of data requests they have received from the U.S. government, and the number of users affected by those requests. Dropbox filed a brief with the U.S.... Continue reading at PC World

[ PC World | 2013-09-24 00:00:00 UTC ]
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In The First Half Of 2013, The U.S. Made 12,444 Data Requests From Yahoo

Following the heels of Google and Facebook, Yahoo today published its first transparency report detailing government requests for user data in the first half of the year. It intends to issue a transparency report every six months. Of the 17 countries highlighted, the U.S. leads with the most... Continue reading at Fast Company

[ Fast Company | 2013-09-07 00:00:00 UTC ]
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Yahoo issues first transparency report, replete with governmental data requests

Following in the footsteps of Facebook -- which revealed its first Global Government Requests Report just a few weeks ago -- Yahoo is finishing out the week by publishing data of its own. The firm's first "global law enforcement transparency report" covers governmental requests for user data... Continue reading at Engadget

[ Engadget | 2013-09-06 00:00:00 UTC ]
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Tumblr Went Toe to Toe With Twitter During VMAs, Per Data Firm

Tumblr was nearly as busy as Twitter during MTV's Video Music Awards on Sunday when it came to the sheer number of content contributors, per Union Metrics, a company that offers analytics for both platforms. The San Francisco tech firm says 1.1 million Tumblr users posted content with... Continue reading at AdWeek

[ AdWeek | 2013-08-27 00:00:00 UTC ]
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Digital Art Books Hit a (Gallery) Wall

“I’ll corroborate what you’ve probably been hearing,” says Abrams CEO Michael Jacobs, when asked to discuss the state of digital publishing in the art and photo book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
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Quarto Results Hit Expectations

The Quarto Group reported a small decline in sales for the six month period ended June 30, with revenue falling to $72.2 million from $73.2 million in the comparable period last year, while operating profit inched ahead to $4.0 million from $3.9 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-07 00:00:00 UTC ]
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These Deadly Diseases Turn Into Art When You Zoom In

Hepatitis B gets a little less awful sounding when you see how it looks under a microscope, as part of a new book called Hidden Beauty: Exploring the Aesthetics of Medical Science. It’s strange how something deadly can also be beautiful. These images are all of major diseases--hepatitis B,... Continue reading at Fast Company

[ Fast Company | 2013-08-02 00:00:00 UTC ]
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The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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BookVibe Turns Twitter Data into Book Discovery Tool

BookVibe allows users to search their tweets and extract the books that are being discussed by the people they follow on Twitter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-25 00:00:00 UTC ]
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Xbox One to allow indie games makers

Microsoft is to allow independent games developers to self-publish on its Xbox One games console, in a reversal of its previous policy. Continue reading at BBC World

[ BBC World | 2013-07-25 00:00:00 UTC ]
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'Wild' movie adaptation secures a movie studio

The film adaptation of Cheryl Strayed's memoir 'Wild' will be brought to the big screen by Fox Searchlight Pictures. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-19 00:00:00 UTC ]
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