Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]

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Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

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Networks Ask Nielsen to Delay ‘Big Data’ Releases Until After Upfronts

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London Book Fair 2018: Testing the Limits of Big Data

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Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
More news stories like this


London Book Fair 2014: Big Data: Should Publishers Even Care?

Like many people across the business world, publishers have a skeptical view of so-called Big Data, seeing it as “the next big hype.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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How HarperCollins's Chief Digital Officer Uses Big Data To Make Publishing More Profitable

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