Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law," à la The People's Court or Judge Judy. (Other raging debates include Star Wars vs. Star Trek, and which film series features better magic, The Lord of the Rings or Harry Potter.) The six-episode Web series, which premiered March 4, is a passion project of Maker Labs, a division of Disney-owned multichannel network Maker Studios, and Skybound Entertainment, the media company owned by Robert Kirkman, executive producer of AMC's hit zombie thriller The Walking Dead and creator of the comic book series on which the show is based. "It's a whole tongue-in-cheek show, but it's a lot of fun," says Kirkman. The combination of Kirkman, the creative force behind one of television's top series, and Maker Studios—which, with more than 11 billion monthly views, is the largest content distributor on YouTube—pretty much ensures Nerd Court will attract a degree of viewership. And yet neither side wants to leave that to chance. The Maker Labs model will give Skybound, on whose YouTube channel the show runs, an expansive layer of data based on social media insights to inform its creative decisions. Maker believes that formula will enable Kirkman's... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-09 00:00:00 UTC ]
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Pay Humble Bundle $15, get $276 worth of maker know-how

Humble Bundle unveiled its latest book pack on Wednesday and, hoo boy, is it a doozy. The pay-what-you-want charity is teaming up with Make for a huge book pack that teaches the basics of Arduino and Pi programming. Pay anything you want for six Make... Continue reading at Engadget

[ Engadget | 2015-12-03 00:00:00 UTC ]
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Robert Hale closes with 10 redundancies

Independent publisher Robert Hale Ltd is to “withdraw from publishing” after nearly 80 years, with 10 people made redundant. Continue reading at The Bookseller

[ The Bookseller | 2015-12-03 00:00:00 UTC ]
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In the Wake of Terror, Hemingway’s “A Moveable Feat” Hits #1 in Paris

Hemingway's celebration of Paris in the 1920s, A Moveable Feast, has hit the top of the French bestseller lists following this month's terror attacks. The post In the Wake of Terror, Hemingway’s “A Moveable Feat” Hits #1 in Paris appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-28 00:00:00 UTC ]
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Festive series fiction hits the shelves

Key festive titles from publishers are now on bookshop shelves, including a number of new titles from big-name authors. Continue reading at The Bookseller

[ The Bookseller | 2015-11-23 00:00:00 UTC ]
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An Upstate Press Finds a Potential Local Hit in France

Open Letter press is well known in the publishing world for its literature in translation program. It's less known in its hometown of Rochester, though the press's new French novel might change that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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Adobe announces private data marketplace

Adobe today announced Audience Marketplace, a new data exchange in Adobe Audience Manager, the company’s data management platform (DMP). Audience Marketplace is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data faster and with... Continue reading at Betanews

[ Betanews | 2015-11-12 00:00:00 UTC ]
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iBooks Bestsellers: Leah Remini’s ‘Troublemaker’ Hits #1

Leah Remini’s tell-all memoir debuted at #1 on the list, while 'Rogue Lawyer' by John Grisham fell to #3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-11 00:00:00 UTC ]
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Data Encryption, Cryptography are Keys to the Future of the Book

Alec Ross sees a future in which digital books can be delivered as unpiratable text messages and the big data revolution is democratized to smaller players. The post Data Encryption, Cryptography are Keys to the Future of the Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-10 00:00:00 UTC ]
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Declining E-Book Sales Hit Home

Softening sales for digital books have impacted the bottom lines at HarperCollins and Simon & Schuster, according to both companies' recent earnings reports. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
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With shopping data, Skimlinks gives publishers a new way to take on Facebook

When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday

[ Digiday | 2015-11-05 00:00:00 UTC ]
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IPG membership hits 'record high'

Membership of the Independent Publishers Guild has hit a "record high" of more than 600 companies which is "proof of the flourishing state of independent publishing in the UK at the moment," the organisation has said. Continue reading at The Bookseller

[ The Bookseller | 2015-11-03 00:00:00 UTC ]
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Trump's latest book hits the shelves

Donald Trump is out with a new book that reads like a campaign manifesto, boasting success stories but offering few details on how he would implement his policy goals as president. But in the book,... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-11-03 00:00:00 UTC ]
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Nielsen and Germany’s GfK to Partner on Book Industry Data

Market research companies Nielsen and GfK announced a partnership on Monday with the aim of providing insights about global book publishing. The post Nielsen and Germany’s GfK to Partner on Book Industry Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-28 00:00:00 UTC ]
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Obituary: Robert 'Bob' Gray

Bob Gray, publisher of Central Recovery Press, 57, died on October 15, 2015, in Fort Lauderdale, Florida, after a long illness. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-20 00:00:00 UTC ]
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David Lynch to hit back at media 'bullshit' with his own memoir

Blue Velvet and Twin Peaks director to join forces with journalist Kristine McKenna for an autobiographical study of his life and workThe director David Lynch has teamed up with the journalist Kristine McKenna to hit back at the “bullshit” surrounding his life and work in a book due to be... Continue reading at The Guardian

[ The Guardian | 2015-10-17 00:00:00 UTC ]
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Simon & Schuster CEO Seeks to Master Data

Simon & Schuster CEO Carolyn Reidy is eagerly exploring new business models but acknowledges there’s still room for old-fashioned intuition in publishing. The post Simon & Schuster CEO Seeks to Master Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
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Magazines Create 'Industry-Wide' Guarantee of Print Ads' Results

The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Despite the heat, thousands turn out for 31st annual AIDS Walk

Thousands of Angelenos braved the heat Sunday to participate in the 31st annual AIDS Walk in Los Angeles. The 6.2-mile walk began at 10 a.m. at West Hollywood Park, with the route continuing along Santa Monica Boulevard and through the Fairfax district. More than 20,000 people registered to... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-12 00:00:00 UTC ]
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The Book Truck Hits the San Diego Streets

Fondo de Cultura Económica (FCE), based in Mexico City, is one of the largest publishers in Latin America and has had an office in San Diego since 1990. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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October 2015 Audio Books: In the Studio

Franco rounds out Audible’s Vonnegut reboot and more in this month's audio book news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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