Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law," à la The People's Court or Judge Judy. (Other raging debates include Star Wars vs. Star Trek, and which film series features better magic, The Lord of the Rings or Harry Potter.) The six-episode Web series, which premiered March 4, is a passion project of Maker Labs, a division of Disney-owned multichannel network Maker Studios, and Skybound Entertainment, the media company owned by Robert Kirkman, executive producer of AMC's hit zombie thriller The Walking Dead and creator of the comic book series on which the show is based. "It's a whole tongue-in-cheek show, but it's a lot of fun," says Kirkman. The combination of Kirkman, the creative force behind one of television's top series, and Maker Studios—which, with more than 11 billion monthly views, is the largest content distributor on YouTube—pretty much ensures Nerd Court will attract a degree of viewership. And yet neither side wants to leave that to chance. The Maker Labs model will give Skybound, on whose YouTube channel the show runs, an expansive layer of data based on social media insights to inform its creative decisions. Maker believes that formula will enable Kirkman's... Continue reading at 'AdWeek'

[ AdWeek | 2015-03-09 00:00:00 UTC ]
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One injured, one dead in drive-by shooting in South L.A.

One man was killed and another was injured in a drive-by shooting early Saturday in South Los Angeles, according to Los Angeles police. See more of our top stories on Facebook >>  The two men were near 53rd Street and Denker Avenue when a vehicle approached and someone fired multiple... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-19 00:00:00 UTC ]
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Funding shortfalls could hit textbook spend, teachers say

New research from the Publishers Assocation has exposed the "tough" financial choices facing headteachers, with a fifth of primary and almost a quarter of secondary headteachers in England anticipating "significant funding shortalls" over the next three years. Continue reading at The Bookseller

[ The Bookseller | 2016-03-16 00:00:00 UTC ]
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DBW Day Two: an appearance from 'Data Guy'

Understanding industry data, and more on the “Four Horsemen” tech companies, headlined the second day of Digital Book World. Continue reading at The Bookseller

[ The Bookseller | 2016-03-11 00:00:00 UTC ]
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St. Martin's Signs Nora Roberts

St. Martin’s Press acquired six titles by bestselling author Nora Roberts, with the first novel scheduled to publish in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-10 00:00:00 UTC ]
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Data Guy’s Web of Analysis: DBW Turns Hostility Into a Handshake

Digital Book World and Author Earnings may have transformed an industry standoff into a cooperative trade-and-indie exploration going forward. The post Data Guy’s Web of Analysis: DBW Turns Hostility Into a Handshake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-10 00:00:00 UTC ]
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Walking in Faith: Three Books Combine Movement with Soul-Searching

Walking can double as both a physical exercise and a workout for the soul, according to three new titles coming from religion and spirituality publishers in the months to come. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-09 00:00:00 UTC ]
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Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions

At Digital Book World, Kelly Gallagher showed just how effective data analysis can be and how it can help you make decisions that will lead to more book sales. The post Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
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Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today.  The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
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Digital and Data Drive Growth in Fulfillment Services

Non-traditional products and services are key for fulfillment providers, publishing clients alike, according to the 2016 Fulfillment Services Bureau Survey. The post Digital and Data Drive Growth in Fulfillment Services appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-04 00:00:00 UTC ]
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Can publishing keep its soul in an increasingly data-driven future?

The Literary Platform's Sophie Rochester on publishing by numbers, and whether the industry can keep its soul in an increasingly data-driven future. Continue reading at The Bookseller

[ The Bookseller | 2016-03-01 00:00:00 UTC ]
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Robert Walton to Head NACS

The recent v-p for finance and administration at Vassar College has been tapped as CEO of the professional trade association representing the $10 billion collegiate retailing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-01 00:00:00 UTC ]
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iBooks Bestsellers: Debut Author Barton Hits #2

Released on February 16, 'The Widow' by Fiona Barton came in at #2 on the iBooks bestsellers chart for the week ended February 21. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-24 00:00:00 UTC ]
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As publishers lose control, are newspaper websites a dead parrot?

Adblocking and the power of platforms such as Facebook threaten to block the pipes that lead to readersA truth is dawning on media owners (or in many cases it has dawned, but they don’t like to talk about it). Publishing is over. Obviously this isn’t true in its purest sense; publishing is... Continue reading at The Guardian

[ The Guardian | 2016-02-21 00:00:00 UTC ]
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'Slow global ebook growth' hits Kobo targets

Rakuten recorded a 7.8bn yen (£47m) impairment charge for its Kobo division, according to its financial results for the three months to end December 2015.     Continue reading at The Bookseller

[ The Bookseller | 2016-02-18 00:00:00 UTC ]
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iBooks Bestsellers: Giudice’s Post-Jail Memoir Hits Top 10

The ‘Real Housewives of New Jersey’ star and recent ex-convict, Teresa Giudice, landed at #7 on the latest iBooks bestsellers list with her new memoir, ‘Turning the Tables.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-18 00:00:00 UTC ]
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Toy Fair 2016: The Adult Publishing Coloring Craze Hits the Toy Industry

One of the most notable themes at this year’s New York International Toy Fair emanated from publishing: adult coloring books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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Feeling lucky? Some Universal Studios visitors will get to test the new Harry Potter attractions

The much-anticipated Wizarding World of Harry Potter attraction doesn't officially open at Universal Studios Hollywood until April 7, but a few lucky visitors to the theme park can get an early peek as soon as today. Theme park operators inside the new land, inspired by the popular books and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-02-12 00:00:00 UTC ]
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Major Publishers Bet on Power of Print Ads with Money-Back Guarantee

"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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Time Inc buys what is left of MySpace for its user data

Magazine publisher acquires social network’s owner Viant and will mine its membership dataTime Inc has acquired what is left of social media pioneer MySpace in a move designed to hoover up user data to help it target digital ads more effectively.The publisher of magazines including Time, People... Continue reading at The Guardian

[ The Guardian | 2016-02-11 00:00:00 UTC ]
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