BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated sponsored content with a "presented by" tag and placed it on a light yellow background, similar to how Google used to promote its ads. However, the pale color was difficult to distinguish on BuzzFeed, especially on mobile screens. The move is in line with social networks like Facebook and Instagram, which designate sponsored content with less pomp and circumstance than publishers such as The New York Times. Branded articles on the Grey Lady are surrounded in blue and have bold disclaimers everywhere, from the URL to the kicker at the bottom of the page, proclaiming that editorial no part in creating the materials. Meanwhile, Facebook puts "sponsored" directly under an advertiser's name, and Instagram stamps an arrow logo with the "sponsored" label across from the brand name. Twitter shows that a tweet was paid for with a yellow box and an arrow, followed by the word "promoted." Marketers tend to be wary of content boldly designated as non-editoral, but as long as the content is high quality, most readers don't care, said MEC's managing partner of digital content marketing Gian LaVecchia. Brands should not be afraid of having their content highlighted as promoted, as long as it's... Continue reading at 'AdWeek'
[ AdWeek | 2014-05-31 00:00:00 UTC ]
News tagged with:
#high quality
#readers don
#managing partner
#people don
Stanfords has launched a Children’s Book of the Month promotion, which will begin with City Atlas by Martin Haake (Wide Eyed Editions). Continue reading at The Bookseller
[ The Bookseller | 2015-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#month promotion
Publishers are firmly in the era of distributed content. By pushing stories straight to platforms such as Facebook and Twitter, without trying to get readers back to their sites, publishers want to go where the readers are, and hopefully, build new revenue streams. There's no shortage of... Continue reading at Digiday
[ Digiday | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#readers back
#distributed content
#revenue streams
#big things
James Dashner, author of the Maze Runner series, is offering his fans the chance to see their name in his next book The Fever Code via a new twitter competition, launched today (7th September). Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james dashner
Quercus has promoted Richard Arcus to the role of commissioning editor, focusing on “commercially saleable literary fiction as well as crime fiction with an imagination-capturing premise”. Arcus, who moves up from the role of editor, has been at Quercus since 2010. His first acquisition in his... Continue reading at The Bookseller
[ The Bookseller | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#crime fiction
#million copies
Increase your visibility at the Frankfurt Book Fair through the Publishing Perspectives Show Daily, the leading magazine at the world's largest book fair. The post How to be Seen in “The Place to Be:” Promotion at The Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-01 00:00:00 UTC ]
More news stories like this |
Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blocking “official”, ad-supported publishing business models are ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent developers
#browsing experience
BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest buyer
#online ads
#online advertising
#digital publishing
U.K. publisher Trinity Mirror, which owns titles including the Daily Mirror, joined the content studio ranks last year with the launch of Invention. The 40-strong team is structured like a creative shop and uses audience insights to inform its pitches and ideas generation. Digital revenues from... Continue reading at Digiday
[ Digiday | 2015-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trinity mirror
#content studio
#daily mirror
#creative shop
#digital revenues
In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry average
#ad sales
#senior director
#told adweek
The International Publishers Association has promoted policy director Jose Borghino to the secretary general position, replacing outgoing Jens Bammel. Borghino joined the IPA in 2013, from a background at the Australian Publishers Association, where he was manager of industry representation. He... Continue reading at The Bookseller
[ The Bookseller | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#australian society
#australia council
[Sponsored Content] As a publishers, you don't trade sales for eyeballs, because eyeballs can't be spent or invested. The post Publishers – Don’t Trade Your Content (Monetize It) appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#trade sales
#post publishers
#sponsored content
Holtzbrinck Publishing Group has reorganised its management structure following the formation of Springer Nature earlier this year, with Macmillan's John Sargent assuming the role of HPG's executive vice president, reporting to group c.e.o. Stefan von Holtzbrinck. Springer Nature chief... Continue reading at The Bookseller
[ The Bookseller | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan science
#management structure
Pay-per-click compensation is one topic staid journalists love to hate on. Slant, a new platform-publisher site, has made the model core to its approach, which it hopes will attract writers who might shy away from publishing on platforms that compensate them in exposure rather than cash. The... Continue reading at Digiday
[ Digiday | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wild west
A leading German magazine on digital business, t3n, will now deliver their newsletters via WhatsApp. Could this model work for book publishers as well? The post Is WhatsApp the Next Big Content Distribution Platform? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital business
#book publishers
Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World
[ PC World | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile content
#publish content
#content discovery
#push notifications
The media behemoth is also in talks with Vox Media to bring its valuation to $850 million.NBCUniversal is nearing a deal to invest $250 million in BuzzFeed, according to Re/code. The media conglomerate is also deep in negotiations with Vox Media, an investment that would bring the online... Continue reading at Fast Company
[ Fast Company | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media behemoth
#vox media
#$850 million
#media conglomerate
#online publisher
Magazine offering one free story per month in attempt to boost subs. The post Harper’s Dips Its Toes into Metered Content…Gently appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-22 00:00:00 UTC ]
More news stories like this |
Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some, this consistent success has opened up brand opportunities, book deals and other new avenues for growth. For others,... Continue reading at AdWeek
[ AdWeek | 2015-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital equivalent
#book deals
Hodder and Stoughton has promoted editor Anne Perry to the role of commissioning editor, as of 1st August. Associate publisher Oliver Johnson said: “Since joining Hodder a little over three years ago, Anne has been an enthusiastic and inspirational colleague. Her first purchase, Sarah Lotz’s... Continue reading at The Bookseller
[ The Bookseller | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#1st august
#sarah lotz
#prestigious writers
#nnedi okorafor
#lavie tidhar
Association of Online Publishers Digital Publishing Awards give consumer publisher of the year award to newspaperThe Guardian picked up three prizes at this year’s Association of Online Publishers (AOP) Digital Publishing Awards, including consumer digital publisher of the year and best mobile... Continue reading at The Guardian
[ The Guardian | 2015-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile app
#awards ceremony
#ceremony hosted
#clear winner