BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated sponsored content with a "presented by" tag and placed it on a light yellow background, similar to how Google used to promote its ads. However, the pale color was difficult to distinguish on BuzzFeed, especially on mobile screens. The move is in line with social networks like Facebook and Instagram, which designate sponsored content with less pomp and circumstance than publishers such as The New York Times. Branded articles on the Grey Lady are surrounded in blue and have bold disclaimers everywhere, from the URL to the kicker at the bottom of the page, proclaiming that editorial no part in creating the materials. Meanwhile, Facebook puts "sponsored" directly under an advertiser's name, and Instagram stamps an arrow logo with the "sponsored" label across from the brand name. Twitter shows that a tweet was paid for with a yellow box and an arrow, followed by the word "promoted." Marketers tend to be wary of content boldly designated as non-editoral, but as long as the content is high quality, most readers don't care, said MEC's managing partner of digital content marketing Gian LaVecchia. Brands should not be afraid of having their content highlighted as promoted, as long as it's... Continue reading at 'AdWeek'
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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WH Smith Travel has launched a promotion to back new and emerging authors called Fresh Talent. The retailer has picked 12 titles to promote on dedicated bays in WHS Travel shops, with bespoke point of sale information featuring author photographs. All the titles will be offered in a "buy one... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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With so much content being produced online, it's hard to stand out as a digital publisher to your target crowd. Heard, a new anonymous social sharing app, believes it has solved the discovery problem. The platform applies the Netflix algorithm for films and TV shows to online content, ideally... Continue reading at AdWeek
[ AdWeek | 2015-03-11 00:00:00 UTC ]
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As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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The government has announced plans to improve literacy by promoting public library membership in primary schools. But the move has had a mixed reaction, with campaigner Laura Swaffield describing the news as a “bad joke for World Book Day”. The government has put together an action plan,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Amazon is failing in its legal duties when making staff redundant, according to union GMB. Meanwhile the Advertising Standards Authority (ASA) has upheld a complaint against an Amazon promotion for its Prime membership service The GMB union has accused the internet giant of failing to follow... Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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The Internet phenomenon known as "what color is the dress" showed just far ahead BuzzFeed is from traditional publishers -- and just how badly traditional publishers want to be BuzzFeed. The problem is the race to out-BuzzFeed BuzzFeed can't be won,and in the process there's a good chance... Continue reading at Digiday
[ Digiday | 2015-02-27 00:00:00 UTC ]
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Norton executive editor Robert Weil reflects on his career in response to winning this year's Friedrich Ulfers Prize for the promotion of German literature. The post Norton’s Robert Weil on His Career Promoting German Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-20 00:00:00 UTC ]
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The clamor for native advertising budgets has led to many of the top news publishers rebranding and up-skilling. Here's how their solutions stack up. The post Inside 4 UK news publishers’ content studios appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-19 00:00:00 UTC ]
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WTF LOL! The siblings from One Fish Two Fish Red Fish Blue Fish are back in business.Nearly 24 years after his death, Dr. Seuss (aka Theodor Geisel) still has a few more rhymes to drop on the masses: Random House will publish Seuss's What Pet Should I Get? on July 28 with two more books to... Continue reading at Fast Company
[ Fast Company | 2015-02-18 00:00:00 UTC ]
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Blink Publishing has acquired world rights to the autobiography of former boxing promoter, Kellie Maloney. Clare Tillyer, acquisitions and rights director, acquired the book, titled Frankly Kellie, from Tim Bates at Pollinger Limited. Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Booksellers are anticipating a much-desired boost over the next week with the arrival of Valentine’s Day on Saturday, followed by half term. Chain retailers across the country have rolled out romantic point of sale (POS) posters in the hope of capturing some of the Valentine’s Day shopping... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by... Continue reading at The Guardian
[ The Guardian | 2015-02-10 00:00:00 UTC ]
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Hodder non-fiction has promoted Briony Gowlett to senior editor. Gowlett, who was previously commissioning editor, has been at Hodder for a year, and bought books including Joey Essex’s Being Reem and most recently YouTuber Joe Sugg’s first book, a graphic novel. Hannah Black, publisher for... Continue reading at The Bookseller
[ The Bookseller | 2015-02-07 00:00:00 UTC ]
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If we're honest, there isn't enough money in monochrome erotica and Benedict Cumberbatch GIFs to sustain a billion-dollar website. That's why Tumblr is doing its very best to become more of a publishing platform that can attract the sort of writing (... Continue reading at Engadget
[ Engadget | 2015-01-29 00:00:00 UTC ]
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Snapchat has introduced a new feature which allows its users to view articles, images, and videos from a variety of publishers inside the company’s messaging application. It’s called Discover, and it’s a major depar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-28 00:00:00 UTC ]
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Facebook isn't sharing native-video revenue with publishers yet. But when it does, Vox Media plans to be ready, with content that’s designed to live only on social platforms. The post Why Vox Media makes content just for social media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-26 00:00:00 UTC ]
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Profile has promoted Rebecca Gray to the position of commissioning editor of Serpent’s Tail and Profile Books. Andrew Franklin, m.d. of Profile Books, said: “We missed Rebecca a lot when she was away on maternity leave and are delighted to have her back, especially now that she will be bringing... Continue reading at The Bookseller
[ The Bookseller | 2015-01-24 00:00:00 UTC ]
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For many bricks-and-mortar bookstores, 2014 was a banner year, helped by the overall improvement in the sale of print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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Sceptre editorial director Drummond Moir is to take on the new role of associate publisher at the Hodder & Stoughton imprint. Moir, who will take on “strategic responsibility” for Sceptre’s non-fiction publishing, will also join the Hodder board. He will continue to acquire fiction for the... Continue reading at The Bookseller
[ The Bookseller | 2015-01-09 00:00:00 UTC ]
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Why leave it to a label to tell you what a book is about or who should read it?Read an extract from Clare Furniss’ book, The Year of the RatI read a really great book recently. It’s about a girl whose parents both die and she has to go and live with her cousin who she really doesn’t get on with.... Continue reading at The Guardian
[ The Guardian | 2015-01-06 00:00:00 UTC ]
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