The Internet phenomenon known as "what color is the dress" showed just far ahead BuzzFeed is from traditional publishers -- and just how badly traditional publishers want to be BuzzFeed. The problem is the race to out-BuzzFeed BuzzFeed can't be won,and in the process there's a good chance premium publishing brands like Time and Cosmopolitan will cease to lose their differentiation (and pricing power) in the market. The post The dress is white and gold. Or, why BuzzFeed won appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-02-27 00:00:00 UTC ]