Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has signed on as the first buyer. The ad unit lets brands own an entire slideshow gallery experience at BusinessInsider.com. "We've done sponsored posts, and we've done sponsored email. So why not do sponsored slideshows?" Julie Hansen, Business Insider president and COO, told Adweek. "It's a pretty obvious extension for what we've been doing. And it's part of what everyone is seeing in the larger native advertising trend." While Business Insider published Yext's nine-slide gallery dubbed "Why Local Search Is Important For Retailers—And Why It's A Mess" on Wednesday, the publication will be pushing the slideshow in its featured section by mid-morning today. Yext is also getting the site's top banner placement on the gallery's pages, while promoting its recent quarterly report/white paper on local search. Allison Tepley, svp of marketing at Yext, said the gallery-takeover format is well-suited for her firm, which looks to educate brands about how its software can help them manage multiple online listings. "For this, we are looking to get [white paper] downloads and create awareness of our data," Tepley said. Peter Spande, chief revenue officer at Business Insider, said, "It's another... Continue reading at 'AdWeek'
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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Barnes & Noble shares under pressure as company explores Nook ebook business options Continue reading at MarketWatch.com
[ MarketWatch.com | 2012-01-05 00:00:00 UTC ]
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E-books are expected to account for 17% of Simon & Schuster's total revenue in 2011,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-20 00:00:00 UTC ]
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Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek
[ AdWeek | 2011-11-15 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
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After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 26/10/2011 - 15:55 The Booksellers Association has said the Office of Fair Trading's decision to clear the merger between Amazon and The Book Depository will give Amazon more power to put its competitors out of business. The OFT announced today... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
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In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek
[ AdWeek | 2011-10-20 00:00:00 UTC ]
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After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 10/10/2011 - 08:43 Leading US publishers are looking forward to this week's Frankfurt Book Fair, with both Simon & Schuster and Hachette bringing more editors than they did last year. Hachette US chairman and c.e.o. David Young will be... Continue reading at The Bookseller
[ The Bookseller | 2011-10-10 00:00:00 UTC ]
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Industry experts said the biography of Steve Jobs could easily sell millions of copies in print, audio and ebook editions. Continue reading at The New York Times
[ The New York Times | 2011-10-07 00:00:00 UTC ]
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Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
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