Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has signed on as the first buyer. The ad unit lets brands own an entire slideshow gallery experience at BusinessInsider.com. "We've done sponsored posts, and we've done sponsored email. So why not do sponsored slideshows?" Julie Hansen, Business Insider president and COO, told Adweek. "It's a pretty obvious extension for what we've been doing. And it's part of what everyone is seeing in the larger native advertising trend." While Business Insider published Yext's nine-slide gallery dubbed "Why Local Search Is Important For Retailers—And Why It's A Mess" on Wednesday, the publication will be pushing the slideshow in its featured section by mid-morning today. Yext is also getting the site's top banner placement on the gallery's pages, while promoting its recent quarterly report/white paper on local search. Allison Tepley, svp of marketing at Yext, said the gallery-takeover format is well-suited for her firm, which looks to educate brands about how its software can help them manage multiple online listings. "For this, we are looking to get [white paper] downloads and create awareness of our data," Tepley said. Peter Spande, chief revenue officer at Business Insider, said, "It's another... Continue reading at 'AdWeek'
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
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Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek
[ AdWeek | 2011-07-25 00:00:00 UTC ]
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Magazine publisher Future is restructuring its business in the UK and US following a 5% fall in group revenues over the past nine months. Continue reading at Media Week
[ Media Week | 2011-07-15 00:00:00 UTC ]
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By Tim Conneally, Betanews The business model behind textbooks is completely out of step with what the market today wants, according to the head of Nature Publishing's digital textbook initiatives. Continue reading at Betanews
[ Betanews | 2011-07-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 04/07/2011 - 08:33 Pearson Australia is taking over the online business of collapsed Australian bookseller REDgroup, which includes the Borders and Angus & Robertson sites. The publisher said it wanted to maintain "continuity for the... Continue reading at The Bookseller
[ The Bookseller | 2011-07-04 00:00:00 UTC ]
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For the second time since Hurricane Katrina, the American Library Association held its annual conference in New Orleans, June 2328. And despite a faltering economy, stressed library budgets, high gas prices, and the somewhat out-of-the-way host city, the conference blew past expectations,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-07-01 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 24/06/2011 - 11:14 Former Borders c.e.o. David Roche is working on a project to enhance reading as he launches his own business. Roche said David Roche Enterprises has been set up to "help exploit the links between the creative, media and... Continue reading at The Bookseller
[ The Bookseller | 2011-06-24 00:00:00 UTC ]
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CondeNet UK, the digital business of magazine publisher Condé Nast UK, edged closer to profitability in 2010, reducing its losses to £180,528, according to its latest financial results. Continue reading at Media Week
[ Media Week | 2011-06-14 00:00:00 UTC ]
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Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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This years BookExpo America, an annual publishing business trade show, is full of talk of e-reading and other shifts in the industry. Continue reading at The New York Times
[ The New York Times | 2011-05-26 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 17/05/2011 - 08:29 There are opportunities for genuine growth and a renewed vitality in bricks and mortar bookselling if the business model is reinvented, Oren Teicher, c.e.o. of the American Booksellers Association (ABA), told the Book... Continue reading at The Bookseller
[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 10/05/2011 - 14:19 Blackwell has today (10th May) axed 19 head office jobs from its library supply team. The staff, who are all based at the Blackwell headquarters in Oxfordshire, were told today they will be made redundant as of 1st July. read... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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The breakup of these former media powerhouses exemplified the industrys creative chaos: divestment, downsizing and dissolution, followed, perhaps, by opportunity. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
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