The publisher will use Wibbitz's new Listicle Format tool to increase engagement and monetize traffic. The post Bonnier Partners with Wibbitz to Produce Video Content appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
Fast-growing millennial publisher Mic has the luxury of starting from scratch with its six-month-old video strategy. That means betting heavily on Facebook. On Tuesday, Mic released the eighth episode of its debut video series, &ldq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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The National Literacy Trust (NLT) has partnered with Boots Opticians with the aim of improving the literacy of the UK’s most disadvantaged children. The partnership, which is motivated by a potential correlation between a child’s vision and literacy, was launched at the Boots Opticians Annual... Continue reading at The Bookseller
[ The Bookseller | 2015-05-20 00:00:00 UTC ]
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#disadvantaged children
Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian
[ The Guardian | 2015-05-18 00:00:00 UTC ]
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#early days
#digital era
#banner ad
#news publishers
Wal-Mart Stores' planned competitor to the Amazon Prime service will have a price advantage, but catching up with its e-commerce rival won't be easy.Wal-Mart announced plans yesterday to give online customers unlimited free shipping for $50 a year, half the cost of Prime. What it lacks is... Continue reading at Advertising Age
[ Advertising Age | 2015-05-14 00:00:00 UTC ]
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#streaming video
#wells fargo
#tv shows
#photo storage
#loyalty program
While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at Digiday
[ Digiday | 2015-05-14 00:00:00 UTC ]
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L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
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#land rover
#hot topic
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#video ads
Ever since the Internet dropped a bomb on the status quo in media, many publishers have been struggling to adapt. Even when they seem to make some headway, The post New Strategies for Content Monetization appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-12 00:00:00 UTC ]
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While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on... Continue reading at Digiday
[ Digiday | 2015-05-11 00:00:00 UTC ]
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#investing heavily
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#social distribution
For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek
[ AdWeek | 2015-05-06 00:00:00 UTC ]
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#short video
#mexican food
Vancouver-based BitLit has added a second Big Five publisher to its partners in ebook bundling, with a major round of titles from US/Canadian Macmillan. Continue reading at The Bookseller
[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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As the fictional anniversary of a 'Harry Potter' battle was celebrated, Rowling took to social media to apologize to fans for killing off a beloved character. More may be coming. 'I thought I might apologise for one death per anniversary,' the author wrote. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-05 00:00:00 UTC ]
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Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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#month appeared
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President Obama announced today digital reading initiatives for low income students that include major ebook donations from corporate publishers, and a commitment to ensuring all students have access to a library card. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
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Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform outside of Facebook." At its second Digital Content NewFronts presentation today, Mode unveiled its new... Continue reading at AdWeek
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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#pre-roll ads
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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#drive traffic
#developing products
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Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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#convincing brands
PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
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#month appeared
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#company --
In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital... Continue reading at AdWeek
[ AdWeek | 2015-04-27 00:00:00 UTC ]
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The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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#digital solutions
#digital content
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One of India's most influential publishers tells the BBC that it's 'very hard' to make money in the Indian book industry. Continue reading at BBC World
[ BBC World | 2015-04-24 00:00:00 UTC ]
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#tough market
#make money