Blackwell's is to be the new headline sponsor of The Kitschies, the literary awards recognising the year’s "most progressive, intelligent and entertaining works that contain elements of the speculative or fantastic". Continue reading at 'The Bookseller'
[ The Bookseller | 2017-02-23 00:00:00 UTC ]
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#headline sponsor
Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers... Continue reading at Digiday
[ Digiday | 2016-12-13 00:00:00 UTC ]
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Blackwell’s has made hires from Oxford University Press and Taylor & Francis in a bid to “step up” activity on its e-textbook platform Blackwell Learning. Continue reading at The Bookseller
[ The Bookseller | 2016-12-13 00:00:00 UTC ]
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#taylor francis
Blackwell’s has hired Dean Drew to the newly-created role of sales and marketing director following a restructure of the bookseller’s senior management team. Continue reading at The Bookseller
[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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#marketing director
Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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#temporarily paused
#real estate
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Exeter-based charity Reading List Foundation, in conjunction with Blackwell's, has reached the "major milestone" of providing scholarships to 16 students from lower-income households across England. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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Blackwell’s will continue to supply print and ebooks to the NHS after striking a new deal with the National Institute for Health and Care Excellence. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.Raymond James, the financial services company, will sponsor two panels on Sunday: "Food Pilgrammages," which will focus on "destination dining," and... Continue reading at Advertising Age
[ Advertising Age | 2016-10-06 00:00:00 UTC ]
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Blackwell’s has launched two new “enhanced” concept stores on the eve of the Back to University season in a bid to combat the “pressured” academic bookshop model, with, among other initiatives, a competitive price-match offer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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#university season
Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday
[ Digiday | 2016-08-15 00:00:00 UTC ]
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As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. Continue reading at The New York Times
[ The New York Times | 2016-07-25 00:00:00 UTC ]
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Blackwell's has named Mary Beard's SPQR: A History of Ancient Rome (Profile) as its Book of the Year for 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Blackwell's is running a photo competition to celebrate the launch of Pokémon Go, a mobile game that allows users to catch Pokémon in real life using gps technology. Continue reading at The Bookseller
[ The Bookseller | 2016-07-16 00:00:00 UTC ]
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#real life
The White Horse Bookshop is sponsoring the Richard Jefferies Society Writers’ Prize while the book trade is experiencing a “golden age of nature writing”. Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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Blackwell’s is set to open a consumer-focused bookshop in Oxford Westgate Shopping Centre – the company’s fourth bookshop in the city. Continue reading at The Bookseller
[ The Bookseller | 2016-07-06 00:00:00 UTC ]
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Blackwell’s head of operations Kate Stilborn has been appointed to the bookshop’s board as customer service and operations director. Continue reading at The Bookseller
[ The Bookseller | 2016-06-21 00:00:00 UTC ]
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Social enterprise Bookdonors will be the headline sponsor of Scottish crime writing festival Bloody Scotland this year. Continue reading at The Bookseller
[ The Bookseller | 2016-05-05 00:00:00 UTC ]
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The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On May 10 in New York, the publisher will tout video formats... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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#including cnn
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Audible UK has signed a deal to sponsor events organised by Pin Drop, the short story salon founded by curator Simon Oldfield and writer Elizabeth Day. Continue reading at The Bookseller
[ The Bookseller | 2016-03-24 00:00:00 UTC ]
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Blackwell’s, Oxford University Press and JS Group were all honoured at the annual Academic, Professional and Specialist Awards, held at Wotton House in Surrey last night (17th March). Continue reading at The Bookseller
[ The Bookseller | 2016-03-18 00:00:00 UTC ]
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Audio book provider Audible is sponsoring this year’s Cityread London, providing stories for a digital storytelling installation in the capital. Continue reading at The Bookseller
[ The Bookseller | 2016-03-08 00:00:00 UTC ]
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