Blackwell's is to be the new headline sponsor of The Kitschies, the literary awards recognising the year’s "most progressive, intelligent and entertaining works that contain elements of the speculative or fantastic". Continue reading at 'The Bookseller'
[ The Bookseller | 2017-02-23 00:00:00 UTC ]
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#headline sponsor
Readers eager to support their local bookstores might want to consider paying to sponsor a bookshelf. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-08 00:00:00 UTC ]
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#local bookstores
Blackwell’s has donated a rare book to help rebuild the Glasgow School of Art’s (GSA... Continue reading at The Bookseller
[ The Bookseller | 2014-08-27 00:00:00 UTC ]
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The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit.The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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#native ads
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Just days ahead of Chicago Bookstore Day on July 12, California Bookstore Day, which inspired it, announced a new sponsor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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#days ahead
In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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#sponsored content
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#holy grail
Blackwell’s has been crowned Book Retailer of the Year while Little, Brown scooped the... Continue reading at The Bookseller
[ The Bookseller | 2014-05-12 00:00:00 UTC ]
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Oxford University Press is sponsoring a three-day conference, starting today (14th April),... Continue reading at The Bookseller
[ The Bookseller | 2014-04-14 00:00:00 UTC ]
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#three-day conference
Blackwell’s unveiled a new “multi-million-pound” digital learning service for... Continue reading at The Bookseller
[ The Bookseller | 2014-04-08 00:00:00 UTC ]
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Facebook has a clear policy prohibiting brands from publishing advertising on their pages, but things get murkier when ads take the form of sponsor content. The post Facebook takes hands-off approach to sponsor posts appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-14 00:00:00 UTC ]
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#sponsor content
Blackwell’s has begun a teaser campaign targeting key figures in the trade with an... Continue reading at The Bookseller
[ The Bookseller | 2014-03-06 00:00:00 UTC ]
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Ruth Ozeki’s A Tale for the Time Being (Canongate) won the Kitschies Red Tentacle novel... Continue reading at The Bookseller
[ The Bookseller | 2014-02-13 00:00:00 UTC ]
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#ruth ozeki
Pan Macmillan is sponsoring the second annual Nordicana festival, a two-day event celebrating... Continue reading at The Bookseller
[ The Bookseller | 2014-01-29 00:00:00 UTC ]
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Blackwell’s plans to open up to six temporary shops in areas associated with book lovers in... Continue reading at The Bookseller
[ The Bookseller | 2013-11-07 00:00:00 UTC ]
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#christmas pop-
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What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age
[ Advertising Age | 2013-10-14 00:00:00 UTC ]
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#native advertising
#sponsored content
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When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age
[ Advertising Age | 2013-10-11 00:00:00 UTC ]
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#giving advertisers
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Blackwell’s is setting up a new digital development office with nine new members of staff.... Continue reading at The Bookseller
[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Blackwell’s is set to open its third new bookshop this year. The retailer will open the... Continue reading at The Bookseller
[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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LinkedIn is the latest social network to take the sponsored-content plunge, announcing today that it will offer a program for marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-24 00:00:00 UTC ]
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Blackwell’s has acquired the Keele University campus bookshop from Waterstones, as it... Continue reading at The Bookseller
[ The Bookseller | 2013-07-16 00:00:00 UTC ]
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Baileys has become the new sponsor for the Women's Prize for Fiction, with the cream liqueur... Continue reading at The Bookseller
[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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