Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the end of Nielsen’s BookInsights Conference. Best Adult Marketing Campaign was awarded to Cornerstone’s James Patterson is Missing, by Gina Luck, Rebecca Ikin, Alex Young and Chloe Healy. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Tough choices loom for librarians at the 2016 PLA Conference—the program offerings are just too good! Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
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The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
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Blackwell’s, Oxford University Press and JS Group were all honoured at the annual Academic, Professional and Specialist Awards, held at Wotton House in Surrey last night (17th March). Continue reading at The Bookseller
[ The Bookseller | 2016-03-18 00:00:00 UTC ]
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Paul Beatty's novel 'The Sellout', Margo Jefferson's memoir 'Negroland' and Maggie Nelson's critical work, 'The Argonauts', were among the books awarded 2016 National Book Critics Circle Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-17 00:00:00 UTC ]
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A record 57% of marketers and agencies are allocating 20% or more of budgets to digital advertising, including 23% who earmark more than half of their spending for digital, according to the most recent in a series of studies published by RBC Capital Markets in partnership with Ad Age. Two... Continue reading at Advertising Age
[ Advertising Age | 2016-03-17 00:00:00 UTC ]
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The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday
[ Digiday | 2016-03-17 00:00:00 UTC ]
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Alex Andreou has won the inaugural Jane Grigson Trust Award for The Magic Bayleaf (Chatto & Windus). Continue reading at The Bookseller
[ The Bookseller | 2016-03-16 00:00:00 UTC ]
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Children’s book sales in Ireland increased 16% in 2015, boosted by the popularity of authors such as David Walliams and Jeff Kinney, but booksellers and publishers in the country say strong local publishing is also on the rise. Continue reading at The Bookseller
[ The Bookseller | 2016-03-16 00:00:00 UTC ]
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Once as common as a mockingbird, the mass market paperback edition of the late Harper Lee's novel reportedly is coming to an end. The post Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age
[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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Children’s Books Ireland has revealed the shortlist for the 2016 Book of the Year Award, with Oliver Jeffers, John Boyne and Louise O’Neill all in the running. Continue reading at The Bookseller
[ The Bookseller | 2016-03-10 00:00:00 UTC ]
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Chair of Penguin Random House UK, Baroness Gail Rebuck, is set to receive the Lifetime Achievement Award 2016 from the London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2016-03-09 00:00:00 UTC ]
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Time Inc., the magazine publisher striving to build its business in other platforms, and StyleHaul, described in a 2014 profile as "the largest fashion network on YouTube you've never heard of," have signed a multiyear advertising partnership.The two companies will go to market together when... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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China leads the nominations for the London Book Fair International Excellence Awards 2016 with five nominations, while the USA and Australia are "not far behind" with four each. Continue reading at The Bookseller
[ The Bookseller | 2016-03-08 00:00:00 UTC ]
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A Wellington author's first book has earned him a place in the finals of the 2016 Ockham New Zealand Book Awards, as the revamped book awards return after a year's hiatus. Continue reading at Stuff
[ Stuff | 2016-03-07 00:00:00 UTC ]
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Patricia Grace and Witi Ihimaera are among the finalists in the significantly re-jigged national book awards. Continue reading at Stuff
[ Stuff | 2016-03-07 00:00:00 UTC ]
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Sceptre is publishing a prize-winning and bestselling Swedish debut novel by poet Tom Malmquist. Continue reading at The Bookseller
[ The Bookseller | 2016-03-05 00:00:00 UTC ]
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From Brexit (no) to bookstore social space (yes) Waterstones' managing director James Daunt is certain about one thing: He wants 'to sell more books.' The post Waterstones’ James Daunt: ‘Student of Bookshops’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-04 00:00:00 UTC ]
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During a ceremony on Wednesday night, Jill Leovy took home the Barnes & Noble Discover Great New Writers Award in nonfiction for 'Ghettoside,' while Mia Alvar won in fiction for 'In the Country.' The award, which honors debut works, is now in its 26th year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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Simon Puttock, Ross MacKenzie and Danny Weston have been revealed as the winners of the 2016 Scottish Children’s Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2016-03-03 00:00:00 UTC ]
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