Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the end of Nielsen’s BookInsights Conference. Best Adult Marketing Campaign was awarded to Cornerstone’s James Patterson is Missing, by Gina Luck, Rebecca Ikin, Alex Young and Chloe Healy. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
News tagged with: #marketing campaigns #chris judge #marketing campaign #annual awards

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Judges Announced for National Book Awards

The judges for the 2016 National Book Awards include novelists Karen Joy Fowler and Jesmyn Ward, author and former TV host Melissa Harris-Perry, and poet Jericho Brown. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Mexican Author Wins Human Rights Award

Lydia Cacho is one of two writers who were recently named the winners of the Abraham Lincoln Brigade Archives/Puffin Award for Human Rights Activism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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The Psychology Behind Buddha’s Teachings: PW Talks to James Kingsland

The former ‘Guardian’ science editor uses science to make a case for a connection between psychological well-being and Buddhist spirituality in ‘Siddhartha’s Brain.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Is It Time for India’s Book Market to Gain ‘Industry’ Status?

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[ Publishing Perspectives | 2016-04-01 00:00:00 UTC ]
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Candlewick Press’ New Imprint To Stand in Both UK and US Markets

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[ Publishing Perspectives | 2016-03-31 00:00:00 UTC ]
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Bryson, Ness and Donaldson on IBW Book Award longlist

Kate Atkinson, Bill Bryson and Mary Beard are among the authors competing in the adult category for the 10th IBW Book Award. Continue reading at The Bookseller

[ The Bookseller | 2016-03-31 00:00:00 UTC ]
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Portugal’s Book Market: A Few Words With Patricia Seibel

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[ Publishing Perspectives | 2016-03-31 00:00:00 UTC ]
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[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
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[ Publishers Weekly | 2016-03-29 00:00:00 UTC ]
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[ The Bookseller | 2016-03-29 00:00:00 UTC ]
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[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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[ The Bookseller | 2016-03-25 00:00:00 UTC ]
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[ The Bookseller | 2016-03-24 00:00:00 UTC ]
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[ AdWeek | 2016-03-24 00:00:00 UTC ]
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[ The Bookseller | 2016-03-24 00:00:00 UTC ]
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[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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[ Advertising Age | 2016-03-21 00:00:00 UTC ]
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[ Digiday | 2016-03-18 00:00:00 UTC ]
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