Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the end of Nielsen’s BookInsights Conference. Best Adult Marketing Campaign was awarded to Cornerstone’s James Patterson is Missing, by Gina Luck, Rebecca Ikin, Alex Young and Chloe Healy. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
News tagged with: #marketing campaigns #chris judge #marketing campaign #annual awards

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Campaigners protest closure of London's Feminist Library

Over 100 campaigners gathered last night to protest the eviction of London's Feminist Library from the building that has housed it for 30 years. Continue reading at The Bookseller

[ The Bookseller | 2016-02-26 00:00:00 UTC ]
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‘The Markets’ Announced for 2016’s Global Summit at Frankfurt Book Fair

Issuing a call for papers, Frankfurt Book Fair and Publishing Perspectives announce the seven-nation focus for 'The Markets' 2016. Regions highlighted include Southeast Asia, Europe, South America, and the Middle East. The post ‘The Markets’ Announced for 2016’s Global Summit at Frankfurt Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-25 00:00:00 UTC ]
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'We need small presses': author launches new award to support fiction from small publishers

The Republic of Consciousness prize has been launched by novelist Neil Griffiths, who intends to ‘guilt trip’ bestselling authors into contributingThe award-winning novelist Neil Griffiths is launching a new literary prize celebrating the “small presses producing brilliant and brave literary... Continue reading at The Guardian

[ The Guardian | 2016-02-22 00:00:00 UTC ]
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Rush of Women's Sites Gives Marketers a Wealth of Choices

"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to... Continue reading at Advertising Age

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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Google Revs Up Mobile Web With AMP, But What About Marketers?

A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new... Continue reading at Advertising Age

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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New Ruth Rendell award will celebrate literacy champions

The National Literacy Trust and the Authors’ Licensing and Collecting Society have launched an award in memory of Ruth Rendell for champions of literacy. Continue reading at The Bookseller

[ The Bookseller | 2016-02-19 00:00:00 UTC ]
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Staff Pick: 'William Cameron Menzies' by James Curtis

Reviews editor Everett Jones recommends 'William Cameron Menzies' by James Curtis, a behind the scenes account of the famed production designer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Contently Buys Analytics Startup That Tells B2B Marketers How Well Their Downloads Work

Contently has purchased Docalytics for an undisclosed sum to ramp up its data offerings for publishing-minded, business-to-business clients. In the increasingly competitive content marketing space, Contently hopes to offer customers better actionable results.  "Data is key to B2B marketers, and... Continue reading at AdWeek

[ AdWeek | 2016-02-18 00:00:00 UTC ]
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New Day: Trinity Mirror wrestles with the daily newspaper market

Daily Mirror’s publisher to launch new national newspaper just weeks after the Independent announced it will cease its print editionsMonkey wonders whether the execs at Trinity Mirror thought to Google the chosen name for their cut-price print publication set to launch at the end of the month. A... Continue reading at The Guardian

[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Riddell and Jeffers longlisted twice for Kate Greenaway Award

Illustrators Chris Riddell and Oliver Jeffers have both been longlisted twice for the prestigious CILIP Kate Greenaway award. Continue reading at The Bookseller

[ The Bookseller | 2016-02-16 00:00:00 UTC ]
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Jane Grigson Award shortlist reveals 'new perspectives on food'

The shortlist for the inaugural Jane Grigson Trust Award for new food writers has been announced, recognising forthcoming debuts from Chatto & Windus, Profile Books and Bloomsbury. Continue reading at The Bookseller

[ The Bookseller | 2016-02-16 00:00:00 UTC ]
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During Panels, Realities of Cuban Publishing Market Laid Bare

One of the goals of the U.S./Cuba Publishing Mission was to facilitate discussion about the cultural ties between U.S. and Cuban publishers. Although the U.S. trade embargo with Cuba has cast a long shadow--commercial trade between U.S. firms and Cuban ones remains illegal--publishers remain... Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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Trade runs pro and 'anti'-Valentine's Day campaigns

The book trade is aiming to put books at the heart of Valentine's Day, with publishers unveiling a range of campaigns reflecting that there is a light and a dark side to the day. Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
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Datebook: An artist flea market, art of the noir and the iconic woodwork of Sam Maloof

An artist flea market. An exhibition that explores the nature of the color black. And a show devoted to the legacy of an iconic California woodworker. Plus: New paintings, art inspired by rats and a talk about the Blaxicans of Los Angeles. Here are six events not to miss this week: “Noir: The... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-02-12 00:00:00 UTC ]
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Celebrating 10 Years of IPG’s Independent Publishing Awards

For a 10th year, IPG Independent Publishing Awards will recognize the work of UK independent publishers and offer a business boost for the winners. The post Celebrating 10 Years of IPG’s Independent Publishing Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
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The Book People closes Queen of Teen award

Book retailer The Book People has confirmed it will no longer run the Queen of Teen award, saying the prize does not form part of its “ongoing plans”. Continue reading at The Bookseller

[ The Bookseller | 2016-02-11 00:00:00 UTC ]
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Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit

AIM's SVP of digital and creative services talks to Folio: about launching a marketing services unit as an enthusiast publisher in today's industry. The post Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-10 00:00:00 UTC ]
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Fern Britton to host RNA awards as shortlists are revealed

Authors including Liz Fenwick, Adele Parks and Milly Johnson will battle it out to win the Romantic Novel of the Year Award after the shortlists have been revealed. Continue reading at The Bookseller

[ The Bookseller | 2016-02-10 00:00:00 UTC ]
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Russia’s Book Chamber Report: Market Fell 5.37% in 2015

Russian's Book Chamber reports a decline of 5.37 percent in circulation of books and pamphlets in 2015 over 2014, as ebooks' popularity rises. The post Russia’s Book Chamber Report: Market Fell 5.37% in 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-09 00:00:00 UTC ]
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Author publishes missing Hong Kong booksellers' title online

The author of a controversial book on China's president, believed to be the reason five booksellers from the Mighty Current publishing house in Hong Kong went missing between October and December 2015, has released the title online. Continue reading at The Bookseller

[ The Bookseller | 2016-02-06 00:00:00 UTC ]
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