Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
News tagged with: #huge growth #barbara marcus #random house

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How Marketers Can Reach Mobile-Obsessed Multicultural Millennials

"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age

[ Advertising Age | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile device #mobile devices #targeted ads


Digital Evolution in the Spanish Markets: Digital Spotlight 2015

Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish markets #digital evolution #revenue potential #publishing sector


Packham pens children’s book

Wildlife expert and TV presenter Chris Packham is bringing his love of animals to the children’s book world with Amazing Animal Journeys, which will published by Egmont. The non-fiction picture book is illustrated by Jason Cockroft and is about the way different animals, from blue whales and... Continue reading at The Bookseller

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book world #wildlife expert


5 Digital Magazine Trends to Keep an Eye On in 2015

By Ron Matejko A fter speaking to numerous professionals within various segments of the publishing industry, there's a clear consensus about the key trend for digital magazines in 2015 and it can be summed up in... Continue reading at Publishing Executive

[ Publishing Executive | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #key trend #digital magazines


Fourth Millennium book cover revealed

The fourth book in the late Stieg Larsson’s Millennium series will be called The Girl in the Spider’s Web. Quercus today (31st March) revealed the title and the UK cover for the book, which has been written by Swedish author David Lagercrantz, co-author of footballer Zlatan Ibrahimovic’s... Continue reading at The Bookseller

[ The Bookseller | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fourth book #millennium series #uk cover


Bologna Prize for the Best Children's Publisher of the Year

The winners for the Best Children's Publisher of the Year were announced in Sala Borsa in Bologna on Monday, March 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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BAMB to release Charlie and Lola children's bag

Charlie and Lola, the characters in Lauren Child’s bestselling series, are set to appear on children’s tote bags as part of the industry-wide Books Are My Bag campaign this autumn. Author and illustrator Child will be designing the new bag, which will hit participating shops from 8th October... Continue reading at The Bookseller

[ The Bookseller | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bag campaign #lauren child #bestselling series #tote bags #industry-wide books #8th october


Sequel to Stieg Larsson’s Millennium novels: title and cover revealed

The Girl in the Spider’s Web, continuing the Girl With the Dragon Tattoo sequence, was written by David Lagercrantz and will be published worldwide this AugustFirst, there was The Girl with the Dragon Tattoo. Then, she Played With Fire and Kicked the Hornet’s Nest. Now, more than 10 years since... Continue reading at The Guardian

[ The Guardian | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stieg larsson #millennium novels #david lagercrantz #published worldwide #dragon tattoo #lisbeth salander #british publisher


Bologna 2015: The ABCs of Children’s Apps

Before the opening of the Bologna Children's Book Fair, app creators and developers gathered to discuss the digital children's market, including pricing and pitfalls. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #book fair


HC Children’s signs Welford and Fisher

HarperCollins Children’s Books has acquired debut novels by Ross Welford and Justin Fisher. Welford’s Time Travelling with a Hamster is about a boy called Al who receives a letter from his dead dad that leads him to a time machine. Publishing director Nick Lake, who acquired world rights in a... Continue reading at The Bookseller

[ The Bookseller | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hc children #harpercollins children #time travelling #time machine #big hit


Olympian Chris Hoy pens children’s series

Olympic cyclist Sir Chris Hoy is writing a children’s series about a boy and his bike with author Joanna Nadin.   The Flying Fergus series is about eight-year-old Fergus, who desperately wants a bike for his ninth birthday. The bike he wants is too expensive so he inherits his Dad’s old rusty... Continue reading at The Bookseller

[ The Bookseller | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ninth birthday


Rob Biddulph wins Waterstones ​children’s book prize 2015 with debut book Blown Away

The tale of a misplaced penguin scoops the overall prize for new and emerging authors, with Sally Green taking the teen category and Robin Stevens winning the younger fiction awardSee Rob Biddulph’s step-by-step guide to How to draw… a windy dayAn adventure story about Penguin Blue and his... Continue reading at The Guardian

[ The Guardian | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emerging authors #step-by-step guide #waterstones children #rob biddulph #observer magazine #art director


Biddulph wins Waterstones Children’s Book Prize

Rob Biddulph was today (26th March) announced as the overall winner of the Waterstones Children’s Book Prize, as well as the best illustrated book category. Biddulph, who is also the art director of the Observer magazine, won the prize for Blown Away (HarperCollins Children’s Books), about a... Continue reading at The Bookseller

[ The Bookseller | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prize #rob biddulph #waterstones children #art director #observer magazine #harpercollins children #picture book


ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

One of the biggest names in sports is letting other publications tap into its digital audience.  ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #press release #larger reach #trending topics


Go Set A Watchman jacket revealed

Cornerstone has released the jacket of the forthcoming Harper Lee novel Go Set a Watchman. A set of dedicated online channels have also been launched for the novel, set for release in the UK on 14th July. Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #14th july


5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content directly #ad business #shopping cart #posting videos #latest step


Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #chris judge #marketing campaign #annual awards


Spanish-Language Children's Bookstore Opens in Los Angeles

La Librería is the first Spanish-language bookstore for children in Los Angeles County, home to 4.9 million Hispanics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-language children #bookstore opens #spanish-language bookstore


Del Toro pens first children’s book

Film director Guillermo del Toro has teamed up with author Daniel Kraus to write a children’s book. Trollhunters is set in San Barnardino, California, where a 14-year-old boy called Jim is one of the few inhabitants to believe the rumours there are trolls in the area. The book will be... Continue reading at The Bookseller

[ The Bookseller | 2015-03-25 00:00:00 UTC ]
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Cover Reveal: Harper Lee's 'Go Set a Watchman'

HarperCollins unveiled the jacket of the hotly anticipated novel, with president and publisher of general books Michael Morrison noting that the design "draws on the style of the decade the book was written, but with a modern twist." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover reveal #harper lee #modern twist