Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenues as increasing sales of digital classified advertising offset continued declines in print circulation and other revenues. The impro ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
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The enduring popularity of coloring books for adults and a successful Small Business Saturday got the holiday season off to a strong start for independent booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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London-based digital start-up Lost My Name has said worldwide sales of its personalised picture book have reached 1m copies. Continue reading at The Bookseller
[ The Bookseller | 2015-12-03 00:00:00 UTC ]
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Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at Advertising Age
[ Advertising Age | 2015-11-25 00:00:00 UTC ]
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Produced in the form of Japanese comics, the guides appeal to students and teachers looking for a novel approach to learning science, technology and math. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-24 00:00:00 UTC ]
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Gardners’ turnover and profit was down last year in a ‘competitive and challenging” market, but international sales at the company performed strongly. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Led by adult coloring books, third quarter sales at Books-A-Million rose 0.4%, but the loss increased to $7.1 million from $6.9 million in last year's third period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-24 00:00:00 UTC ]
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The convergence of digital and linear business models and operations may be the hottest and most important strategic topic in the digital ad business today. Certainly, it is changing how major stakeholders -- publishers and media properties, brands, advertisers and agencies -- view the... Continue reading at Advertising Age
[ Advertising Age | 2015-11-23 00:00:00 UTC ]
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China’s book market had a total value of 55bn RMB (£5.7bn) in 2014, with 18% of that (9.9bn RMB, £1.02bn) coming from by children’s book sales, according to Open Book, China’s book sales data company. Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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This week saw an unexpected new title shoot to the top of the U.K's official book charts: "Mog's Christmas Calamity," by children's author Judith Kerr. Aged 92, Kerr has penned a new book featuring "Mog," a cat beloved to generations of British kids but what's really unusual is that she wrote... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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If publishers hope to grow ebook sales, they must find ways to innovate in actionable, tangible ways that will increase sales, argues Sol Rosenberg. The post Innovation is the Only Way to Increase Ebook Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-16 00:00:00 UTC ]
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If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
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Anna Derkacz is joining HarperCollins as sales director for fiction, non-fiction and Avon in the New Year to cover the maternity leave of Laura Fletcher. Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
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Sainsbury’s has released its flagship Christmas television advert featuring children’s author Judith Kerr’s Mog character at its heart, in a bid to raise funds for Save the Children’s literacy campaign. Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
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Neal Price is joining Canongate as sales director, following 11 years as sales director for Faber. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
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Browsers Book Shop in Woodbridge, Suffolk is up for sale, after bookseller and owner Martin Whitaker, 57, has decided to retire after 10 years at the store’s helm. Continue reading at The Bookseller
[ The Bookseller | 2015-11-11 00:00:00 UTC ]
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Big titles slated to publish in December include Adam Hamilton’s ‘John: The Gospel of Light and Life,' 'Life and Death' by medium Tim Braun, and 'The Teacup and the Skullcap' which differentiates tantra from Zen traditions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-11 00:00:00 UTC ]
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