Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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#bad news
#digital publisher
Three new bookshops have opened in the run-up to Christmas hoping to capitalise on the buoyant... Continue reading at The Bookseller
[ The Bookseller | 2013-12-11 00:00:00 UTC ]
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#indie bookshops
Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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#subscription models
#negative impact
#including time
Apple will be giving away digital gifts every day for 12 days after Christmas to users of an app released Tuesday. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-10 00:00:00 UTC ]
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As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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#human touch
#including aol
#global marketing
Media conglomerate E.W. Scripps is expanding into the digital video game with the acquisition of Newsy, a five-year-old video news startup that produces content for Web and mobile platforms. The deal, in which Scripps is paying $35 million for the startup, is expected to close on Jan. 1. In a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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#media conglomerate
#mobile platforms
#digital strategy
#selling advertising
#content partnerships
#huffington post
A row has erupted between US-based open access forum Academia.edu and academic publisher Elsevier... Continue reading at The Bookseller
[ The Bookseller | 2013-12-09 00:00:00 UTC ]
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Tabletop game publisher Paizo Publishing is opening its 8th RPG Superstar Design contest, an annual competition to find the best new game designers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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#annual competition
The guy who runs Facebook's most valuable real estate explains why the company just changed its rules. Continue reading at AllThingsD
[ AllThingsD | 2013-12-06 00:00:00 UTC ]
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Swinwood to succeed Hayes at Harlequin and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-06 00:00:00 UTC ]
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The top three bestselling annuals in 2013 are growing year on year both in terms of value and... Continue reading at The Bookseller
[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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#falling short
#buy ads
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In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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#google glass
Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on... Continue reading at AdWeek
[ AdWeek | 2013-12-04 00:00:00 UTC ]
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#tv advertising
#direct mail
#big question
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On November 30, President Shimon Peres opened the largest Spanish-language book fair in the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-04 00:00:00 UTC ]
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Red-top brands comedian a hypocrite, Jack Dee criticises Crewe and Jimmy Carr tells Ross Noble not to knock Mock the WeekThis week's comedy newsThe gloves are off in Brand versus the Sun. On Saturday, the never-knowingly-underexposed comedian wrote a piece for this paper accusing the Sun on... Continue reading at The Guardian
[ The Guardian | 2013-12-03 00:00:00 UTC ]
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#huge problem
In an interview with Poynter back at the beginning of November, BuzzFeed book editor Isaac Fitzgerald said that the site will not include negative reviews. "Why waste breath talking smack about something? You see it in so many old media-type places, the scathing takedown rip. If you can’t say... Continue reading at Betanews
[ Betanews | 2013-12-02 00:00:00 UTC ]
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Free app allows ebook readers to share highlights and update to social media websitesPenguin UK has teamed up with the Berlin-based ebook app developer Readmill to bolster direct ebook sales.The app allows readers to share ebook highlights and to talk to each other while they're reading,... Continue reading at The Guardian
[ The Guardian | 2013-11-28 00:00:00 UTC ]
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#mission statement
#biggest brands
To coincide with the opening of the new San Diego Central Library, the Library Shop, which is situated in the new building, timed its launch for September 30, 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
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#san diego
Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
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#mobile photo-
#video-sharing network
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Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian
[ The Guardian | 2013-11-24 00:00:00 UTC ]
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#increasingly competitive
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