Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, display and video ads in the "brand safe" Apple News. Meanwhile, NBC Universal announced this week that it extended an exclusive deal first struck in 2016 to sell Apple News ad inventory in the United States. “For Verizon and NBC, they love to have the additional ad inventory to sell,” says Brian Wieser, GroupM’s global president of business intelligence. “And Apple doesn’t necessarily want to invest in the sales force to maximize the value of that inventory.” These deals give Verizon and NBC rights to choice ad inventory in the Apple News environment, like the “top stories” section, which features articles from a variety of publications. The other publishers can sell ads in their proprietary channels and articles, while NBC and Verizon fill any leftover ad space. The terms of the deals were not disclosed, so it’s unclear how much money Verizon and NBC guaranteed to Apple to control the ad sales. Apple, Verizon and NBC declined to comment for this story. Apple News is popular,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended November 9, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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Get Ready for Nerf vs. Jenga: The MovieAccording to a report from Deadline.com, DreamWorks Animation, the studio behind such franchises as Shrek and Madagascar, is in talks to shake things up with a pair of moves: a merger with Hasbro and bringing Hearst Publishing into the fold on an online... Continue reading at Fast Company
[ Fast Company | 2014-11-14 00:00:00 UTC ]
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HBG sales fell 18% in third quarter and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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Newman lands at Roc with ‘Planetfall’ and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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Facebook wants to compete with YouTube in the premium video space, so it's asking for a little help from its media company friends -- and even a few YouTube stars. The post Facebook courts publishers in looming YouTube battle appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-14 00:00:00 UTC ]
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Amazon and Hachette Book Group have resolved their dispute over ebook prices and physical book sales with a multiyear agreement in the U.S., ending a standoff that cut off availability of some of the publisher's books by the online retailer and stirred up ugly PR for Amazon.The deal will take... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age
[ Advertising Age | 2014-11-13 00:00:00 UTC ]
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Reaction to the agreement between Amazon and the Hachette Book Group has been coming in quickly. Douglas Preston, who founded Authors United, said he was “relieved” to hear about the agreement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-13 00:00:00 UTC ]
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Amazon and Hachette Book Group USA have reached a new, multi-year agreement for ebook and print sales in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-13 00:00:00 UTC ]
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Amazon, which earlier pulled several of Hachettes books from its inventory, will resume selling all of the publishers catalogueThe long-running battle between Amazon and publisher Hachette has come to a close, after the companies reached agreement over online and ebook sales after months of... Continue reading at The Guardian
[ The Guardian | 2014-11-13 00:00:00 UTC ]
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Ray Tindle, the newspaper publisher who likes to reward his staff, is to pay a "chairman's bonus" to his company's 700 staff ahead of Christmas. At the top level, full-time employees will get £400 each. The minimum pay ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-11-12 00:00:00 UTC ]
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Self-publishing has made it clear that “readers want very different things to what publishers in London and Manhattan think readers want”, Orna Ross of the Alliance of Independent Authors has said. Speaking at an event debating the best route to publishing for authors, Ross said... Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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The plane crash death of Myles Munroe, prominent minister and prolific author, has saddened his publishers and readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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Newly formed production company Monumental Pictures has acquired the film rights to Caitlin Moran’s novel How to Build a Girl (Ebury Press). Moran and John Niven will adapt the book for the big screen, with Film 4 backing the project. Moran’s debut novel follows teenager Johanna Morrigan, who... Continue reading at The Bookseller
[ The Bookseller | 2014-11-12 00:00:00 UTC ]
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Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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Our monthly selection of reviews from BlueInk Review, a service which reviews self-published books. The post Recent Top Reviews of Self-published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-11 00:00:00 UTC ]
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The publisher plaintiffs in the closely-watched GSU copyright case have asked for a full hearing of the Eleventh Circuit Court of Appeals, despite already winning a unanimous reversal from a three-judge panel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
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Deborah Emin of Sullivan Street Press argues that the rapid change from print to digital publishing is hurting readers, writers, and the next generation. The post Deborah Emin: Publishing’s Complicated Relationship with Technology appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-10 00:00:00 UTC ]
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