Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, display and video ads in the "brand safe" Apple News. Meanwhile, NBC Universal announced this week that it extended an exclusive deal first struck in 2016 to sell Apple News ad inventory in the United States. “For Verizon and NBC, they love to have the additional ad inventory to sell,” says Brian Wieser, GroupM’s global president of business intelligence. “And Apple doesn’t necessarily want to invest in the sales force to maximize the value of that inventory.” These deals give Verizon and NBC rights to choice ad inventory in the Apple News environment, like the “top stories” section, which features articles from a variety of publications. The other publishers can sell ads in their proprietary channels and articles, while NBC and Verizon fill any leftover ad space. The terms of the deals were not disclosed, so it’s unclear how much money Verizon and NBC guaranteed to Apple to control the ad sales. Apple, Verizon and NBC declined to comment for this story. Apple News is popular,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
News tagged with:
#brand safety
#direct response
#ve built
#context matters
#publishing tools
#biggest players
#digital publishing
#publishing partners
Macmillan Children’s Books has confirmed it will publish Rainbow Rowell’s new title in the UK next year. Continue reading at The Bookseller
[ The Bookseller | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan children
Melville House will publish the Senate Intelligence Committee's 'Study of the Central Intelligence Agency's Detention and Interrogation Program,' otherwise known as the 'torture report,' in paperback format by Dec. 30. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#torture report
#wide audience
#melville house
#interrogation program
#paperback format
On Monday, December 15, Apple will finally get their crack at overturning their 2013 ebook price-fixing judgment, with oral arguments scheduled before the Second Circuit Circuit Court of Appeals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book appeal
Robert Thomson, CEO of HarperCollins parent company News Corp, told analysts News could make another purchase in the book industry following its purchase of Harlequin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#robert thomson
#book industry
In a presentation to analysts on December 9, at the UBS Media Conference, CBS CEO Leslie Moonves said Simon & Schuster’s new sales agreement with Amazon is better for both S&S, and authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon deal
#simon schuster
#sales agreement
Parragon is publishing a series of books based on the "Matt Hatter Chronicles" brand, after signing a licensing deal with Platinum Films. Under the terms of the deal, Parragon will publish colouring, sticker, activity and story books in the UK, Australia and South Africa in 2015. Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#licensing deal
#books based
#south africa
Melville House will publish 'The Senate Intelligence Committee Report on Torture' as a paperback and an ebook on December 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#melville house
PW talked to Other Press publisher Judith Gurewich, who picked up world English rights to a bestseller in France after a heated auction at this year’s Frankfurt Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pw talked
#heated auction
Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
#give users
#active role
Previously unseen sketches of one of the UK's best-known comic book characters are to be published for the first time. Continue reading at BBC News
[ BBC News | 2014-12-10 00:00:00 UTC ]
More news stories like this |
Cornerstone's Jack Fogg is joining HarperCollins in the newly-created role of publishing director for fiction and non-fiction. Fogg is currently editorial director at Cornerstone imprint Century, where he has worked with authors including Rod Stewart, James Corden, Tim Vine and Hugh Howey. He... Continue reading at The Bookseller
[ The Bookseller | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joining harpercollins
#newly-created role
#james corden
#hugh howey
Six ways Hearst is tackling the gritty work of becoming a modern publisher. The post How fusty old Hearst is becoming a modern publisher appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#modern publisher
A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad fraud
#premium publishers
#report stated
#waste $6
Bonnier's Blink Publishing is launching a new imprint, Blink Reality, to focus on "compelling true stories and relevant real life issues". The imprint will be headed by newly appointed publisher Emily Thomas, and will begin releasing titles in summer 2015. Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blink publishing
Apple’s iBooks store in the UK has released its "Best of 2014" list showing that titles with film tie-ins led to the highest sales on the platform among paid-for titles. In fiction, The Fault in Our Stars by John Green (Penguin) sold the most units on the UK iBooks platform in 2014, followed by... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks store
#highest sales
#book thief
#film releases
The French Publishers Association (Syndicat National de l’Edition, SNE) has warned its members that France may raise VAT on ebooks from 5.5% to the standard 20% during the first half of next year to avoid a fine of several million euros from the European Court of Justice, according to the trade... Continue reading at The Bookseller
[ The Bookseller | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#million euros
#european court
Blackstar investment company wants to obtain full ownership of Times Media Group Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-12-09 00:00:00 UTC ]
More news stories like this |
In the UK, Zoella was revealed to have used a ghostwriter, while Clare Balding's book cover clearly looks fake. How much of this is okay? The post How Much Can You Fake in Publishing? From Clare Balding to Zoella appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#clare balding
#book cover
Daphne Durham, publisher of adult trade and children's at Amazon Publishing, will be leaving the company on January 16, and will be succeeded by Mikyla Bruder, current head of global marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon publishing
#daphne durham
#adult trade
#mikyla bruder
#global marketing
Books by John Green and Michael Lewis were the most-downloaded paid titles in the iBooks store this year. James Patterson topped the free download list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#john green
#michael lewis
#ibooks store