Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada, Australia and the U.K. Verizon Media is the entity built from the acquisitions of Yahoo and AOL. Verizon touted the deal as a way for advertisers to tap into its automated ad network to place native, display and video ads in the "brand safe" Apple News. Meanwhile, NBC Universal announced this week that it extended an exclusive deal first struck in 2016 to sell Apple News ad inventory in the United States. “For Verizon and NBC, they love to have the additional ad inventory to sell,” says Brian Wieser, GroupM’s global president of business intelligence. “And Apple doesn’t necessarily want to invest in the sales force to maximize the value of that inventory.” These deals give Verizon and NBC rights to choice ad inventory in the Apple News environment, like the “top stories” section, which features articles from a variety of publications. The other publishers can sell ads in their proprietary channels and articles, while NBC and Verizon fill any leftover ad space. The terms of the deals were not disclosed, so it’s unclear how much money Verizon and NBC guaranteed to Apple to control the ad sales. Apple, Verizon and NBC declined to comment for this story. Apple News is popular,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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This year Canadian publishers face a triple challengetough economic conditions, the first big surge of ebook sales, and a dramatic shift in strategy at Indigo Books & Music, Canadas largest book retailer. But, as is often said, no one goes into publishing unless he or she is an optimist,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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It is, in many ways, a world away from Canadas book publishing center in Toronto. But even three time zones, several mountain ranges, and vast forests away, the West Coast is home to Canadas second-largest concentration of English-language publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 16/09/2011 - 08:30 Publishers have heeded warnings that academic booksellers had "months to survive" by offering greater support during this year's academic season, the m.d. of Blackwell's has reported. David Prescott said publishers have been... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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#campus bookseller
#supporting stockholding
#promotional discounting
#physical window
Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. Before now, its been difficult for publishers to manage all their video and mobile ad space from a single ad serverthe... Continue reading at AdWeek
[ AdWeek | 2011-09-16 00:00:00 UTC ]
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After nearly three years stumping together to get the Google Book Settlement approved, the parties in the scuttled deal are headed for litigation. At a September 15 status conference, Judge Denny Chin adopted a proposed pretrial schedule that, if followed, could have the case fully briefed and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Thu, 15/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard have confirmed they have dropped charges against Google for digitising copyrighted books from their catalogues without prior permission. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 15/09/2011 - 08:55 Arts Council England (ACE) has released a document outlining its approach to library strategy. Culture, Knowledge and Understanding: Great Museums and Libraries for Everyone is said by ACE to be designed to provide certainty... Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 12/09/2011 - 15:50 Photograph specialist and publisher The Francis Frith Collection is to publish a tie-in title to forthcoming BBC series Britains First Photo Album. The BBC2 10-part daytime series will be fronted by John Sergeant and... Continue reading at The Bookseller
[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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#half compared
Written By: Graeme Neill Publication Date: Mon, 12/09/2011 - 15:41 Gollancz is hoping to reignite interest in the adventure game books of the 1980s after buying two books by a self-published author. Editor Marcus Gipps bought world rights to two books in the DestinyQuest series by Michael J... Continue reading at The Bookseller
[ The Bookseller | 2011-09-12 00:00:00 UTC ]
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#self-published author
Ask any Chinese readers for their impression of books from Taiwan, and most likely they will cite meticulous editing and beautiful covers while reeling off the names of authors of literary gems, romance titles, and martial art novels. Turn to any American or European publisher, and chances are... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-09 00:00:00 UTC ]
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Three French publishers have dropped lawsuits against Google alleging that the company infringed their copyright. Continue reading at PC World
[ PC World | 2011-09-09 00:00:00 UTC ]
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Adobe has announced that its Digital Publishing Suite will support the Newsstand feature in iOS. Continue reading at PC World
[ PC World | 2011-09-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 08/09/2011 - 08:45 Faber is to publish a new novel by Australian literary heavyweight Peter Carey next year, with the publisher already billing the dual-narrative title as a classic. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Thu, 08/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard appear to be dropping charges against Google for digitising copyrighted books without prior permission, at least for the moment, the trade weekly Livres Hebdo has... Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 08/09/2011 - 16:15 Waterstones is understood to be setting up a publisher liaison team to manage its relationship with publishers. The team will be separate from the buying team and is thought to consist of around eight people. The Bookseller... Continue reading at The Bookseller
[ The Bookseller | 2011-09-08 00:00:00 UTC ]
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New opportunities abound for publishers but with that comes new challenges, including determining whats worth the time and resource investmentand whats not. Here, three very different publishers outline how theyre reinventing existing products. Government Executive Plans to Double Revenue in... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-08 00:00:00 UTC ]
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Publication Date: Wed, 07/09/2011 - 08:23 The Friday Project publisher Scott Pack is to become publisher of HarperCollins' community writing site authonomy.com. Pack, who is also director of digital product development, will retain his role at TFP. Rachel Faulker, a former HC graduate trainee,... Continue reading at The Bookseller
[ The Bookseller | 2011-09-07 00:00:00 UTC ]
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This Sunday will mark a decade since the September 11, 2001 attacks against the United States transpired. Many publishers are marking the anniversary with cover treatments and feature stories that not only reflect on the tragedy, but share stories of its survivors. Here, FOLIO: shares how... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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