After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal, Verizon-owned AOL is getting access to mobile inventory in Millennial's 65,000 apps—equivalent to 1 billion active global users in markets like Germany, France and Japan. It will also help build out its cross-screen programmatic platform called One. "AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools," said AOL's president Bob Lord in a statement. "As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in One by AOL and enhances our current publisher offering with an 'all in' monetization platform for app developers." AOL's move is the latest sign of the times for mobile ad networks like Millennial (which spent more than $300 million on its own acquisitions in recent years) that have struggled in recent years to keep up in a fast-paced industry. With Millennial now off the table, it could set off a wave of other deals for tech companies to gobble up smaller mobile ad networks that specialize in video and location-based targeting. To stay ahead, Millennial zeroed in on... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Justin Stevens tweets Tracy Grimshaw gave a ‘great interview’. Plus: Morrison condemned in News Corp papersScott Morrison avoided talking to ABC 7.30 host Leigh Sales this week, choosing A Current Affair’s Tracy Grimshaw instead to deliver his television message to the women of Australia on... Continue reading at The Guardian
[ The Guardian | 2021-03-26 02:59:47 UTC ]
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Hodder has bought two books by debut author and publisher Jacquie Bloese, including “a brilliantly moving historical novel”. Continue reading at The Bookseller
[ The Bookseller | 2021-03-21 20:20:26 UTC ]
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The American Rescue Plan includes $135 million in new funding for the National Endowment for the Arts to help arts organizations hard hit by the pandemic. Of the funding, 60% will be administered directly by the National Endowment for the Arts, with 40% channeled through state and regional... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-15 04:00:00 UTC ]
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Photographers told to provide images of attractive women and avoid ‘pigs in lipstick’The Weekly Beast: News Corp gives Kevin Rudd the silent treatmentA veteran News Corp Australia photographer has given devastating evidence to a parliamentary inquiry about the way the Murdoch newspapers treated... Continue reading at The Guardian
[ The Guardian | 2021-03-12 07:44:32 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Reuben Jonathan Miller describes the dehumanizing web of restrictions they face outside prison. Continue reading at The Washington Post
[ The Washington Post | 2021-03-05 13:00:00 UTC ]
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MacLehose Press will publish “international rights sensation” domestic noir The Therapist by psychologist turned author Helene Flood. It will be the imprint’s lead thriller debut for 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 21:46:50 UTC ]
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Surprisingly, despite the heavy toll taken by the COVID-19 pandemic on brick and mortar bookstores (especially independent brick and mortar bookstores) nationwide, US book sales actually increased by 8 percent in 2020. What demographic is responsible for keeping the industry alive and thriving... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-23 19:04:39 UTC ]
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Last March, amid the myriad upheavals and uncertainties that marked early pandemic life, various scientists and public health officials started to model out how many cases and deaths we might be looking at in the long run, and the press, unsurprisingly, took great interest in their work. A team... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-02-23 13:34:38 UTC ]
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Puffin has scooped the “epic” new stand-alone middle-grade novel from bestselling author Rick Riordan, Daughter of the Deep, featuring his first female protagonist. Continue reading at The Bookseller
[ The Bookseller | 2021-02-23 13:02:08 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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Cassell will publish the “hilarious and unflinching” memoir from award-winning author and journalist Emma John about "what it means to be alone when everyone else isn't". Continue reading at The Bookseller
[ The Bookseller | 2021-02-22 00:54:33 UTC ]
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Trapeze will publish Hell of a Book by Jason Mott, a "timely and timeless" novel which aims to get to the heart of racism and the hidden costs exacted on Black Americans. Continue reading at The Bookseller
[ The Bookseller | 2021-02-19 02:58:56 UTC ]
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Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week
[ Media Week | 2021-02-17 09:42:23 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Newspaper publisher Tribune has agreed to be sold to Alden Global Capital, a hedge fund known for cutting costs and eliminating newsroom jobs, in a deal valued at $630 billion Continue reading at ABC News
[ ABC News | 2021-02-17 00:40:46 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Macmillan Children’s Books has landed a new poetry anthology from bestselling curator and writer Allie Esiri. Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 11:42:50 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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