After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal, Verizon-owned AOL is getting access to mobile inventory in Millennial's 65,000 apps—equivalent to 1 billion active global users in markets like Germany, France and Japan. It will also help build out its cross-screen programmatic platform called One. "AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools," said AOL's president Bob Lord in a statement. "As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in One by AOL and enhances our current publisher offering with an 'all in' monetization platform for app developers." AOL's move is the latest sign of the times for mobile ad networks like Millennial (which spent more than $300 million on its own acquisitions in recent years) that have struggled in recent years to keep up in a fast-paced industry. With Millennial now off the table, it could set off a wave of other deals for tech companies to gobble up smaller mobile ad networks that specialize in video and location-based targeting. To stay ahead, Millennial zeroed in on... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at Advertising Age
[ Advertising Age | 2021-06-17 15:00:06 UTC ]
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Last week, Meghan, Duchess of Sussex published her first children's book The Bench with Penguin Random House Children's. It picked up reviews from the Evening Standard, the Irish Times, the Telegraph, the Independent and the New York Times, making it one of the most reviewed new titles. Continue reading at The Bookseller
[ The Bookseller | 2021-06-13 20:19:26 UTC ]
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Professors Rachel Noorda and Kathi Inman Berens offer a 21-minute presentation of some key findings from their groundbreaking survey report 'Immersive Media & Books 2020.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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The book, written by a British chemist, imagines a wealthy tycoon’s disturbing plan to save (some) humans from a biological disaster. Continue reading at The Washington Post
[ The Washington Post | 2021-05-26 16:14:54 UTC ]
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Hachette UK’s Accessibility Network, which supports people with disabilities and neurodiversities, has announced a partnership with charity Mencap to deliver talks, fundraising activities and events starting from this month. Continue reading at The Bookseller
[ The Bookseller | 2021-05-21 01:30:57 UTC ]
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On Saturday, the newspaper publisher McClatchy tweeted a happy early Mother’s Day to all the moms in the company. “We are proud to support you with our new paid parental leave,” the tweet read. “While still in the process of reaching agreements with some of our guilds, we look forward to the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-11 12:32:25 UTC ]
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To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how... Continue reading at Fast Company
[ Fast Company | 2021-05-07 07:00:25 UTC ]
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The Czech publishing house Albatros Media has expanded its business by translating and selling its own titles into Spanish and English-language markets. The post Czech Publisher Albatros Media Expands Its Direct International Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-05 19:11:56 UTC ]
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More than 30 people raised $8.35 million to buy the building that houses Warwick's bookstore in La Jolla, Calif., saving it from having to move from where it has operated since 1952. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-03 04:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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The author of 70 novels translated into 29 languages, Valerie Parv has passed away just before her 70th birthday. Continue reading at The Conversation
[ The Conversation | 2021-04-30 05:02:04 UTC ]
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A debut title from Bafta-winning actor and writer of “I May Destroy You” Michaela Coel, Misfits: A Personal Manifesto, has been scooped by Ebury Press. Continue reading at The Bookseller
[ The Bookseller | 2021-04-20 06:36:49 UTC ]
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Hachette UK’s Pride network is hosting an event with Virago author Stella Duffy, as part of a series of sessions devoted to LGBTQIA+ novelists. Continue reading at The Bookseller
[ The Bookseller | 2021-04-17 23:20:44 UTC ]
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Bloomsbury is to publish Devotion by Kevin Jared Hosein, after securing the title at auction for a "major" sum. Continue reading at The Bookseller
[ The Bookseller | 2021-04-17 19:53:38 UTC ]
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Orion Fiction has acquired the "wickedly funny" debut, First Time for Everything, from London Writers Award Winner Henry Fry, in a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2021-04-13 22:56:24 UTC ]
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It's a reliable sign of spring: television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs Continue reading at ABC News
[ ABC News | 2021-04-13 20:52:43 UTC ]
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On Friday, Politico published an excerpt from On the House, a forthcoming memoir by John Boehner, the Republican former House speaker, that, in Politico’s words, is the story of “how America’s center-right party started to lose its mind, as told by the man who tried to keep it sane.” The excerpt... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-05 12:13:42 UTC ]
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Ingram Content Group seeds Binc's 'Survive to Thrive' bookstore grant program, with additional major support from publishers and Bookshop.org. The post US Book Industry Charitable Foundation Raises $1 Million for Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-01 14:26:57 UTC ]
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HarperCollins Children’s Books has scooped the third instalment of Eoin Colfer's Artemis Fowl companion series The Fowl Twins in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-03-30 23:47:21 UTC ]
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Only three months after the high-profile merger of Penguin Random House and Simon & Schuster, The New York Times reported earlier this morning that HarperCollins, one of publishing’s “Big Five,” will acquire Houghton Mifflin Harcourt Books and Media—Houghton Mifflin Harcourt’s trade... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-29 14:25:08 UTC ]
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