After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal, Verizon-owned AOL is getting access to mobile inventory in Millennial's 65,000 apps—equivalent to 1 billion active global users in markets like Germany, France and Japan. It will also help build out its cross-screen programmatic platform called One. "AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools," said AOL's president Bob Lord in a statement. "As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in One by AOL and enhances our current publisher offering with an 'all in' monetization platform for app developers." AOL's move is the latest sign of the times for mobile ad networks like Millennial (which spent more than $300 million on its own acquisitions in recent years) that have struggled in recent years to keep up in a fast-paced industry. With Millennial now off the table, it could set off a wave of other deals for tech companies to gobble up smaller mobile ad networks that specialize in video and location-based targeting. To stay ahead, Millennial zeroed in on... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Paul McCartney’s The Lyrics: 1956 to the Present, edited by Paul Muldoon (Allen Lane), was one of the critics' most reviewed books this week. The book was mentioned in the Observer, Daily Mail, Telegraph, Times, Irish Times, Washington Post and the New Yorker. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 02:24:55 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Lightning Books has scooped the debut novel by award-winning Scottish playwright and rising screen star Kenny Boyle. Continue reading at The Bookseller
[ The Bookseller | 2021-10-28 09:09:50 UTC ]
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The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week
[ Media Week | 2021-10-26 15:58:53 UTC ]
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A group of YA authors have been forced to backtrack over plans for a Non-Fungible Token (NFT) story following an online backlash against the project. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 11:15:07 UTC ]
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In ‘Prayers for the People,’ debut author and youth pastor Terry J. Stokes blends traditional prayer practices with contemporary needs and concerns, from online dating to anti-racism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-25 04:00:00 UTC ]
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Entrepreneur Etan Ilfeld, owner of the Watkins Media Group, has bought John Hunt Publishing (JHP) for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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Canongate has scooped a personal memoir from Scottish writer and visual artist Amanda Thomson. Continue reading at The Bookseller
[ The Bookseller | 2021-10-24 15:10:24 UTC ]
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Sweet Cherry imprint Clock Tower Publishing has scooped singer Becky Jerams’ YA novel, written with Bafta-winning songwriter Ellie Wyatt. Continue reading at The Bookseller
[ The Bookseller | 2021-10-23 09:24:39 UTC ]
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For broadcasters Shelley Ware and Rana Hussain, women and people from diverse backgrounds are underrepresentedShelley Ware, an experienced media personality across television and radio and Yankunytjatjara and Wirangu woman, recently posted to Twitter: “I’ll be honest the lack of diversity in... Continue reading at The Guardian
[ The Guardian | 2021-10-22 19:00:22 UTC ]
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Headline has scooped First Lie Wins, the debut adult thriller from Ashley Elston, in a 24-hour pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 07:17:26 UTC ]
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Piatkus has landed the debut by Swiss novelist Sarah Jost, One Last Chance, billed as “a sweeping high-concept love story". Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 15:38:53 UTC ]
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This week, the winner of the Planeta Prize, a Spanish 1-million-euro literary award, was announced: Carmen Mola, a famously private crime thriller writer. All that was known about Mola, often referred to as Spain’s “Elena Ferrante,” is that she was a university professor in her mid-40s living in... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-18 18:30:34 UTC ]
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Dave Grohl's memoir The Storyteller (S&S) was one of the critics most reviewed this week, picking up mentions in The Bookseller, the Observer, Guardian, Times, Sunday Times and Irish Times. Continue reading at The Bookseller
[ The Bookseller | 2021-10-17 21:25:03 UTC ]
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It’s now more apparent than ever that security is a critical aspect of IT infrastructure, and that devastating data breaches can occur from simple network line hacks. As shown in this book, combining the latest version of Python with an increased focus on network security can help you to level... Continue reading at Betanews
[ Betanews | 2021-10-13 17:39:30 UTC ]
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John le Carré's final novel Silverview (Viking) dominated the review pages this week, picking up mentions from the Sunday Times, Times, Guardian, Financial Times, Sunday Telegraph, the i and the Scotsman. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 06:20:33 UTC ]
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Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller
[ The Bookseller | 2021-10-10 20:11:31 UTC ]
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Up to 200 U.S. libraries of all types will be selected to receive $10,000 grants to support, restore, and sustain their core activities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-06 04:00:00 UTC ]
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Hachette UK’s Black, Asian and minority ethnic (BAME) employee network THRIVE has announced two panel events to mark this year’s Black History Month. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 21:00:47 UTC ]
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HarperCollins Children’s Books has scooped a "stunning" new magical-historical middle-grade series by debut writer Natasha Hastings. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 17:08:13 UTC ]
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