After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal, Verizon-owned AOL is getting access to mobile inventory in Millennial's 65,000 apps—equivalent to 1 billion active global users in markets like Germany, France and Japan. It will also help build out its cross-screen programmatic platform called One. "AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools," said AOL's president Bob Lord in a statement. "As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in One by AOL and enhances our current publisher offering with an 'all in' monetization platform for app developers." AOL's move is the latest sign of the times for mobile ad networks like Millennial (which spent more than $300 million on its own acquisitions in recent years) that have struggled in recent years to keep up in a fast-paced industry. With Millennial now off the table, it could set off a wave of other deals for tech companies to gobble up smaller mobile ad networks that specialize in video and location-based targeting. To stay ahead, Millennial zeroed in on... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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To ring in the new year, many publications, including the Guardian, Times, Telegraph, Daily Mail, Financial Times, New York Times, Irish Times and iNews, released their best books coming out in 2022. Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 07:56:42 UTC ]
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A federal judge has issued a default judgment against a major overseas e-book piracy operation known as the KISS Library. In addition to a permanent injunction barring the service from operating, the court also awarded the plaintiffs the maximum amount of damages under the law, totaling some... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-29 05:00:00 UTC ]
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Great Northern Books has scooped Chris Tarrant's first memoir, It's Not a Proper Job, where the presenter reflects on his 50-year career at the heart of British TV. Continue reading at The Bookseller
[ The Bookseller | 2021-12-22 17:29:54 UTC ]
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#50-year career
Dark Horse Media, an independent comics publishing house and entertainment media company, has been acquired by the Embracer Group, a Swedish videogame development company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-22 05:00:00 UTC ]
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If you’ve started to generally understand the ebbs and flows of cryptocurrencies, the volatility of Bitcoin and the rest, and started to comprehend why blockchain tech has a big future beyond Dogecoin, it probably means you’re late to the NFT party. Non-fungible tokens are, well, unique. (That’s... Continue reading at Engadget
[ Engadget | 2021-12-20 12:13:50 UTC ]
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Dolphin Junction by Mick Herron (John Murray) was the most reviewed fiction book this week as it was mentioned in the Guardian, New York Times, Telegraph and Times. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 12:03:32 UTC ]
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HarperCollins has scooped Why is This Lying Bastard Lying to Me?, an insider account and debut by former BBC political programming editor Rob Burley. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 14:50:05 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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U.K-based Bloomsbury Publishing has expanded its presence in the U.S. with the acquisition of the academic and reference publisher ABC-CLIO for a purchase price of $22.3 million. Headquartered in Santa Barbara, ABC-CLIO had sales of $14.7 million in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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Legend Press has scooped a "brilliantly tense and twisty thriller" by Matt Witten, which has also been optioned for film, with Leonardo DiCaprio as producer. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 11:01:11 UTC ]
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The combined company still won't be the biggest digital publisher on the block. But it will be more well-rounded than most. The post ‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-12-15 05:01:00 UTC ]
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Simon & Schuster UK has acquired Tory Nation: How One Party Conquered the UK by Samuel Earle. Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 04:53:22 UTC ]
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https://www.newstatesman.com/culture/books/2021/12/olga-tokarczuks-the-books-of-jacob-an-epic-that-sinks-under-the-weight-of-factsThis week in fiction, The Books of Jacob by Olga Tokarczuk (Fitzcarraldo) continued to be covered in the newspapers, picking up mentions in the Telegraph and New... Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 02:10:37 UTC ]
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Transworld has scooped an "extraordinary and deeply moving" story of a British soldier who suffered life-changing injuries in Afghanistan. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 23:32:47 UTC ]
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Paige Harris is to join Head of Zeus, taking up the role of social media executive next year. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 06:17:20 UTC ]
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Angry Robot Books has scooped a "fierce, fast and fun" science fiction book by Ever Dundas. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 04:24:23 UTC ]
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In the lead up to Christmas, many publications, including the Guardian, Times, Telegraph, Daily Mail, Evening Standard, Financial Times, New York Times and iNews, have released their best book of the year articles. Continue reading at The Bookseller
[ The Bookseller | 2021-12-07 01:26:05 UTC ]
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Continuing our series looking behind the headlines of 2021, we speak to the philosophy professor who resigned from Sussex University after protests over her views on gender and transgender rightsGaza bookseller Samir Mansour: ‘It was shocking to realise I was a target’When Kathleen Stock opens... Continue reading at The Guardian
[ The Guardian | 2021-12-05 10:00:51 UTC ]
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Saying 34 percent of all its articles and 16 percent of its primary research is published under open access, Springer Nature proclaims leadership in the field. The post The Open Access Race: Springer Nature Announces One Million Articles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-12-02 14:38:35 UTC ]
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