After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal, Verizon-owned AOL is getting access to mobile inventory in Millennial's 65,000 apps—equivalent to 1 billion active global users in markets like Germany, France and Japan. It will also help build out its cross-screen programmatic platform called One. "AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools," said AOL's president Bob Lord in a statement. "As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in One by AOL and enhances our current publisher offering with an 'all in' monetization platform for app developers." AOL's move is the latest sign of the times for mobile ad networks like Millennial (which spent more than $300 million on its own acquisitions in recent years) that have struggled in recent years to keep up in a fast-paced industry. With Millennial now off the table, it could set off a wave of other deals for tech companies to gobble up smaller mobile ad networks that specialize in video and location-based targeting. To stay ahead, Millennial zeroed in on... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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With its elegant mix of science fiction and metaphysical mystery, Le Tellier’s thriller rests somewhere between “Lost” and “Manifest.” Continue reading at The Washington Post
[ The Washington Post | 2021-11-30 17:01:16 UTC ]
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Katie Daynes' Why Do Things Die? (Usborne), illustrated by Christine Pym, has been announced as the overall winner of the School Library Association (SLA) Information Book Award for its “gentle, non-judgemental” tone on "a rare topic" for young readers. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 10:32:58 UTC ]
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In her series of columns Lizzie Damilola Blackburn, debut author of Yinka, Where is Your Huzband? (Viking), reveals all about the reality behind the dream of being published. Continue reading at The Bookseller
[ The Bookseller | 2021-11-24 18:40:43 UTC ]
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News and business digital publisher Vietcetera announced Friday a relaunch of its English-language International Edition, which aims to attract a readership of over 5 million Vietnamese ex-pats living in the U.S., Germany, France, Australia, Canada and the U.K. Based in Ho Chi Minh City,... Continue reading at AdWeek
[ AdWeek | 2021-11-24 06:00:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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Delegates from 16 of UNESCO's World Book Capitals convened in Sharjah to explore the WBC network and what it can offer. The post At Sharjah: A UNESCO World Book Capital Network Meeting appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-22 19:44:51 UTC ]
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The Every by Dave Eggers (Hamish Hamilton) took the media by storm this week picking up mentions in The Guardian, Telegraph, Sunday Times, Times, iNews and Scotsman. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 14:18:03 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Randon Billings Noble discusses her path to essay writing, current reading life, the anthology editing process, and what's next in her career. The post Witch + Spy = Essayist: The Millions Interviews Randon Billings Noble appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2021-11-17 11:00:36 UTC ]
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Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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The public-facing 40th Sharjah International Book Fair's 11-day run drew close to 1.7 million attendees and 1,632 exhibitors. The post Sharjah Reports 1.69 Million Attendees at 40th International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-16 11:39:14 UTC ]
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Hachette Children’s Group has acquired The Sky Over Rebecca, a "richly told" middle-grade tale of two worlds colliding from debut author and winner of the Bath Children’s Novel Award 2019, Matthew Fox. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 13:38:51 UTC ]
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HarperCollins has scooped four new novels from Cara Hunter, including two books in the DI Adam Fawley series, plus two standalone novels. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 10:09:02 UTC ]
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'The Story,' which condenses the Bible into 21 chapters, has surpassed five million copies sold across all formats, 16 years after it was initially released by Zondervan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-09 05:00:00 UTC ]
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The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 19:32:40 UTC ]
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Oneworld has acquired Beasts of a Little Land, an historic story of love and war hailed as a "magnificent achievement", by debut novelist Juhea Kim. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 13:15:23 UTC ]
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The Young H G Wells by Claire Tomalin (Viking) was the most reviewed book this week. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 10:00:51 UTC ]
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Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week
[ Media Week | 2021-11-03 11:07:53 UTC ]
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Paul McCartney’s The Lyrics: 1956 to the Present, edited by Paul Muldoon (Allen Lane), was one of the critics' most reviewed books this week. The book was mentioned in the Observer, Daily Mail, Telegraph, Times, Irish Times, Washington Post and the New Yorker. Continue reading at The Bookseller
[ The Bookseller | 2021-11-02 02:24:55 UTC ]
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