After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal, Verizon-owned AOL is getting access to mobile inventory in Millennial's 65,000 apps—equivalent to 1 billion active global users in markets like Germany, France and Japan. It will also help build out its cross-screen programmatic platform called One. "AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools," said AOL's president Bob Lord in a statement. "As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in One by AOL and enhances our current publisher offering with an 'all in' monetization platform for app developers." AOL's move is the latest sign of the times for mobile ad networks like Millennial (which spent more than $300 million on its own acquisitions in recent years) that have struggled in recent years to keep up in a fast-paced industry. With Millennial now off the table, it could set off a wave of other deals for tech companies to gobble up smaller mobile ad networks that specialize in video and location-based targeting. To stay ahead, Millennial zeroed in on... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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I have a terrible habit of going on the internet and looking at properties I can’t afford. (A hobby many of my fellow millennials share, I’m sure.) From my cramped Brooklyn apartment with pots of spaghetti piled haphazardly in the kitchen, I like to criticize the design choices of millionaires... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-28 19:45:49 UTC ]
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Violeta by Isabel Allende (Bloomsbury) was dubbed “a great sweeping story like a river in spate” by critics this week, picking up mentions in the Guardian, Financial Times, New Statesman, Independent and the Telegraph, while Free Love by Tessa Hadley (Jonathan Cape) and Reality+ by David... Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 19:58:05 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Angry Robot Books has scooped an "exciting and thought-provoking" dystopian thriller by Mary Baader Kaley. Continue reading at The Bookseller
[ The Bookseller | 2022-01-20 05:10:46 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Private equity-funded Recurrent Ventures now has 20 digital media brands under its purview — and is on the hunt for more acquisitions. But is its approach to injecting new life into these titles sustainable? The post Recurrent Ventures – the next big private equity-fueled media conglomerate?... Continue reading at Digiday
[ Digiday | 2022-01-18 05:01:00 UTC ]
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Oneworld has commissioned an "unforgettable" insider account from former BBC "Newsnight" producer Sam McAlister, the "booker extraordinaire" who secured an infamous interview with Prince Andrew. Continue reading at The Bookseller
[ The Bookseller | 2022-01-17 23:51:46 UTC ]
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I should preface this by saying that I’m a big fan of Steph Curry. He’s indisputably the greatest shooter of all time. He’s done more to revolutionize the game (for both good and ill I would argue, but that’s a discussion for another day…) than any other player of his generation. He proved the... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-14 18:13:15 UTC ]
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A Hearst employee returned to the office, but just a few weeks later COVID was in the building too. The post ‘There were seven cases on various floors that week’: Confessions of a media employee who returned to the office appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-01-14 05:01:00 UTC ]
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An “exhilarating and insightful” memoir of life as a fighter pilot from Commander Paul Tremelling has been signed by Penguin Michael Joseph. Continue reading at The Bookseller
[ The Bookseller | 2022-01-14 01:50:19 UTC ]
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September Publishing has acquired an updated edition of Samson Kambalu's "wickedly funny, artistic" childhood memoir The Jive Talker: Or How To Get a British Passport. Continue reading at The Bookseller
[ The Bookseller | 2022-01-12 20:46:36 UTC ]
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Leading library service provider OverDrive this week reported that a total of 121 public libraries and consortia across seven countries and from 37 U.S. states surpassed one million digital lends in 2021, a significant jump from 2020, when 102 libraries hit the mark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Fable, a mobile platform for online book clubs that launched in early 2021, has announced $20 million in Series A funding, which will used to expand the company's services, such as the recently launched club with 'Lord of the Rings' actor Sean Astin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-11 05:00:00 UTC ]
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PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
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The most reviewed non-fiction book of the week was The Last Emperor of Mexico by Edward Shawcross (Faber) featuring in the Times, Sunday Times, Financial Times, Wall Street Journal and Daily Mail. Continue reading at The Bookseller
[ The Bookseller | 2022-01-09 19:34:48 UTC ]
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Henry Firth and Ian Theasby, the co-creators of BOSH!, have sold more than one million copies of their plant-based cookbooks, according to publisher HQ. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 14:19:08 UTC ]
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Robinson has signed a deal for “Masterchef” finalist Philli Armitage-Mattin's debut book Taste Kitchen: Asia: Six Flavours to Suit Every Taste. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 02:49:02 UTC ]
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Fig Tree has scooped the "powerful and beautifully humane" debut novel by Mo Siewcharran Prize-winner Santanu Bhattacharya. Continue reading at The Bookseller
[ The Bookseller | 2022-01-05 14:00:25 UTC ]
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UK publishers and the book trade donated more than one million books to readers in 24 countries last year, according to charity Book Aid International. Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 21:12:55 UTC ]
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