After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal, Verizon-owned AOL is getting access to mobile inventory in Millennial's 65,000 apps—equivalent to 1 billion active global users in markets like Germany, France and Japan. It will also help build out its cross-screen programmatic platform called One. "AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools," said AOL's president Bob Lord in a statement. "As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in One by AOL and enhances our current publisher offering with an 'all in' monetization platform for app developers." AOL's move is the latest sign of the times for mobile ad networks like Millennial (which spent more than $300 million on its own acquisitions in recent years) that have struggled in recent years to keep up in a fast-paced industry. With Millennial now off the table, it could set off a wave of other deals for tech companies to gobble up smaller mobile ad networks that specialize in video and location-based targeting. To stay ahead, Millennial zeroed in on... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Andersen Press will publish the first middle-grade novel from Carnegie Medal-winner Melvin Burgess, to be illustrated by Chris Mould. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 17:02:51 UTC ]
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Mirror Books has scooped My Hidden Race, the life story of Team GB athlete Anyika Onuora, which promises to reveal the “brutal reality” of professional sport for many Black females. Continue reading at The Bookseller
[ The Bookseller | 2021-08-07 00:42:40 UTC ]
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Walker Books has landed Queer Up: An Uplifting Guide to LGBTQ+ Love, Life and Mental Health by award-winning podcaster, writer and speaker Alexis Caught. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 10:09:49 UTC ]
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Doubleday has scooped an "exhilarating" novel-in-verse by Louisa Reid, the YA author's adult debut. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 01:08:00 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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Yesterday, during the women’s gymnastics team final at the Olympic Games in Tokyo, Simone Biles, of the USA, lost her bearings while performing a vault, and stumbled as she landed. Soon after, she left the venue, accompanied by a medical official; when she returned, it was only to watch her... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-28 12:41:18 UTC ]
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'NPD Books' Brenna Connor says there's a possibility that the American market will go into the autumn with double-digit year-to-date gains. The post NPD BookScan: US June Print Book Sales Up 2.8 Million Over 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-07-12 17:32:28 UTC ]
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Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-07-08 04:01:00 UTC ]
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This week, it was Lucy Kellaway's memoir Re-educated (Ebury) that caught the critics' attention, picking up mentions in the Observer, the Times, the Telegraph, the Daily Mail and The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2021-07-05 06:34:13 UTC ]
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Publisher Corsair has scooped a "dazzling" new novel from Jennifer Egan, described as a "sibling novel" to her Pulitzer Prize-winning A Visit from the Goon Squad (Corsair). Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 10:30:59 UTC ]
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The funding will support the Palace Project, a nascent partnership between LYRASIS and the Digital Public Library of America to develop digital tools and services for libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-29 04:00:00 UTC ]
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Constable has scooped Sexy But Psycho: Uncovering the Labelling of Women and Girls by Dr Jessica Taylor. Continue reading at The Bookseller
[ The Bookseller | 2021-06-26 22:20:20 UTC ]
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Blink will publish The Book of Fred by presenter and former cricketer Andrew "Freddie" Flintoff. Continue reading at The Bookseller
[ The Bookseller | 2021-06-26 21:24:35 UTC ]
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I loved the trailer my publishers created for my new thriller. Over the course of a month it accumulated around 20,000 impressions on Twitter. It hadn’t occurred to me to look at the stats, until a ‘book drop’ video I posted exceeded 100,000 impressions in the first 24 hours. The difference? The... Continue reading at The Bookseller
[ The Bookseller | 2021-06-25 11:13:28 UTC ]
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BuzzFeed is coming for digital media companies, fueled by a SPAC IPO and the acquisition of Complex Networks. The post Cheat Sheet: BuzzFeed will go public via SPAC IPO to fuel acquisitions, the first one being Complex Networks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-25 04:01:00 UTC ]
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The National Endowment for the Arts is now accepting applications for $135 million in grants tied to the American Rescue Program established by Congress in March. Grants start at $50,000 and the deadlines range between the end of July and late September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-24 04:00:00 UTC ]
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The Book Industry Charitable Foundation has announced that its Survive to Thrive grant program will award a total of $1.1 million to 115 bookstores and comic shops: 99 stores will receive $10,000 and 16 will receive $7,500. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-22 04:00:00 UTC ]
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Damon Galgut's The Promise (Chatto & Windus) came out on top in this week's reviews, with the twice Booker-shortlisted author picking up nods from the Guardian, Times and New York Times. Continue reading at The Bookseller
[ The Bookseller | 2021-06-20 22:03:08 UTC ]
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Aquarius Films is producing "Fight Like A Girl", a comedy drama TV series based on the book of the same name by Australian feminist writer Clementine Ford. Continue reading at The Bookseller
[ The Bookseller | 2021-06-20 20:08:56 UTC ]
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How would you pronounce Ki? When Meg Davis left MBA in 2011, after 25 years, to start her own agency, she was casting about for a company name that would work well on social media and that tripped off the tongue. She says: “I didn’t want to call it Meg Davis and Associates because I thought... Continue reading at The Bookseller
[ The Bookseller | 2021-06-18 18:15:49 UTC ]
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