After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal, Verizon-owned AOL is getting access to mobile inventory in Millennial's 65,000 apps—equivalent to 1 billion active global users in markets like Germany, France and Japan. It will also help build out its cross-screen programmatic platform called One. "AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools," said AOL's president Bob Lord in a statement. "As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in One by AOL and enhances our current publisher offering with an 'all in' monetization platform for app developers." AOL's move is the latest sign of the times for mobile ad networks like Millennial (which spent more than $300 million on its own acquisitions in recent years) that have struggled in recent years to keep up in a fast-paced industry. With Millennial now off the table, it could set off a wave of other deals for tech companies to gobble up smaller mobile ad networks that specialize in video and location-based targeting. To stay ahead, Millennial zeroed in on... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Narrator Edoardo Ballerini anchors a full-cast performance of The Cold Millions, a story that... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-28 09:00:55 UTC ]
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Rebellion Publishing imprint Solaris has scooped “chilling” feminist novel Anna by police detective Sammy H K Smith as a lead title for summer 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-12-22 07:56:54 UTC ]
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Avon has scooped The Arctic Curry Club by debut author and travel writer Dani Redd. Continue reading at The Bookseller
[ The Bookseller | 2020-12-22 05:19:17 UTC ]
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Virago has acquired a Millennial vampire tale—Claire Kohda's debut novel Woman, Eating— in a six-way publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 23:41:35 UTC ]
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One of the great joys of publishing is the fact that it is an inherently collaborative, team-focussed industry. From the ground up, we are built on an interlinked web of strong, consistently nurtured relationships. The importance of community and networks cannot be overstated – it is our... Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 23:37:12 UTC ]
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Puffin has scooped The Ice Whisperers, a "haunting and magical" debut novel from Helenka Stachera, in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-12-17 14:35:34 UTC ]
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Writers Kimberly Drew and Jenna Wortham have edited and brought forth to the world Black Futures, a visually-stunning mixed-media anthology that threads together different facets of Black culture and thought by some of today’s most esteemed poets, artists, academics, and creatives. At its heart,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-11 09:49:52 UTC ]
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Baltimore tech company eOriginal is set to be acquired by Netherlands-based Wolters Kluwer for about $280 million, the information and software firm announced in a news release Thursday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2020-12-10 22:23:55 UTC ]
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Black History Matters: The Story of Black History, From African Kingdoms to Black Lives Matter by historian Robin Walker has been crowned the winner of the 2020 ALCS Educational Writers’ Award. Continue reading at The Bookseller
[ The Bookseller | 2020-12-09 12:12:03 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Digital media businesses want to scale globally in competition with 'new breed' of digital media businesses Brainlabs, Croud, Jellyfish and S4. Continue reading at Media Week
[ Media Week | 2020-12-03 09:34:13 UTC ]
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Simon & Schuster Children’s Books has acquired Diary of A Christmas Elf from children’s author and actor Ben Miller. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 20:57:03 UTC ]
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Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Red Wheel/Weiser, a publisher of titles on mind-body-spirit and the occult, is joining with Dreamscape Media, an audio book production house and distributor, to launch Red Wheel Audio, a multi-year audiobook program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-24 05:00:00 UTC ]
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Fitzcarraldo Editions is to publish two books, Can the Monster Speak? Report to an Academy of Psychoanalysts and Virus & Revolution, by philosopher and curator Paul B Preciado. Continue reading at The Bookseller
[ The Bookseller | 2020-11-22 18:46:48 UTC ]
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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Acquisition unites two of the largest players in digital mediaNews comes after both companies made deep cutsBuzzFeed has agreed to buy HuffPost the companies said Thursday, uniting two of the largest players in digital media in the latest example of consolidation in the sector.The acquisition is... Continue reading at The Guardian
[ The Guardian | 2020-11-19 18:56:11 UTC ]
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As you may have noticed, Barack Obama has a book out today. It’s a memoir, titled A Promised Land, that runs to more than seven-hundred pages and is still only a first volume—covering the period from Obama’s childhood to the raid, in 2011, that killed Osama bin Laden. Originally, Obama planned... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-17 13:29:32 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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