After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal, Verizon-owned AOL is getting access to mobile inventory in Millennial's 65,000 apps—equivalent to 1 billion active global users in markets like Germany, France and Japan. It will also help build out its cross-screen programmatic platform called One. "AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools," said AOL's president Bob Lord in a statement. "As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in One by AOL and enhances our current publisher offering with an 'all in' monetization platform for app developers." AOL's move is the latest sign of the times for mobile ad networks like Millennial (which spent more than $300 million on its own acquisitions in recent years) that have struggled in recent years to keep up in a fast-paced industry. With Millennial now off the table, it could set off a wave of other deals for tech companies to gobble up smaller mobile ad networks that specialize in video and location-based targeting. To stay ahead, Millennial zeroed in on... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Bob Inglis tells Australian thinktank that Fox News and Wall Street Journal are holding back progress on climate A former Republican congressman has blamed Rupert Murdoch’s media outlets for fuelling “climate rejectionism” among conservatives, suggesting they could be part of the reason why the... Continue reading at The Guardian
[ The Guardian | 2020-10-14 08:57:17 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Guardian Faber is to publish Psycho-Logical by Dean Burnett, a "unique insight" into understanding mental health. Continue reading at The Bookseller
[ The Bookseller | 2020-10-12 11:51:49 UTC ]
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YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading at Media Week
[ Media Week | 2020-10-12 09:21:30 UTC ]
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This year’s Digiday Technology Awards recognized the tech companies driving the digital media industry forward. Pioneers in the space spearheaded everything from marketing and advertising to personalization and subscriptions. The post Vox Media, Productsup and Zephr join this year’s Digiday... Continue reading at Digiday
[ Digiday | 2020-10-06 18:30:44 UTC ]
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Jacaranda Books is to publish Lisa Bent's debut romance, Symona's Still Single, this autumn Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 13:24:56 UTC ]
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Julie Ma, a Chinese takeaway owner from west Wales, has won Richard and Judy's Search for a Bestseller competition for her novel, Happy Families. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 03:26:12 UTC ]
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Vice Media Group has named Ogilvy's Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio's branding, communications and marketing internationally, leading the brand narrative for the... Continue reading at AdWeek
[ AdWeek | 2020-10-02 15:56:59 UTC ]
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Simon & Schuster is to publish In Search of Mary Seacole: The Making of a Cultural Icon by Helen Rapport in spring 2022. Continue reading at The Bookseller
[ The Bookseller | 2020-10-02 10:45:26 UTC ]
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Headline Home will publish actress and presenter Gemma Atkinson's "realistic and accessible" post-natal fitness guide and cookbook in summer 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-10-02 09:41:21 UTC ]
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Scribner is to publish The Decameron Project, an anthology of 29 stories about a modern plague, written by authors including Margaret Atwood, Andrew O’Hagan, Colm Tóibín, Kamila Shamsie, Rachel Kushner and David Mitchell. Continue reading at The Bookseller
[ The Bookseller | 2020-10-02 08:28:47 UTC ]
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Headline Review will publish Freya Berry's debut novel, The Dictator’s Wife, as a lead hardback launch in 2022. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 22:16:14 UTC ]
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Simon & Schuster Children's is to publish Nick Lake's middle-grade debut, Locked Out Lily, featuring black and white illustrations by Emily Gravett. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 03:10:11 UTC ]
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The founders of Children's Book North have advised industry staffers in the north to network as they look to reduce publishing's London focus. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 20:38:57 UTC ]
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West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 13:54:26 UTC ]
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Michael Joseph has won a multi-publisher auction for Charmaine Wilkerson's “dazzling” debut novel Black Cake in a six-figure deal. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 13:42:20 UTC ]
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Laura Whitaker-Jones has joined Watkins Media as marketing and publicity manager, overseeing the marketing and publicity team for the Watkins, Nourish and Duncan Baird imprints. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 23:38:29 UTC ]
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Simon & Schuster imprint Scribner is to publish debut writer Aiwanose Odafen's feminist novel Tomorrow I Become a Woman as part of a three-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 09:02:57 UTC ]
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Dan Gretton offers a cautionary tale of bureaucratic slaughter past and present. Continue reading at The Washington Post
[ The Washington Post | 2020-09-25 12:00:00 UTC ]
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Little Tiger is to publish "a fresh take on the witch school genre" middle-grade series by mother and daughter partnership Honor and Perdita Cargill. Continue reading at The Bookseller
[ The Bookseller | 2020-09-24 21:22:22 UTC ]
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