After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal, Verizon-owned AOL is getting access to mobile inventory in Millennial's 65,000 apps—equivalent to 1 billion active global users in markets like Germany, France and Japan. It will also help build out its cross-screen programmatic platform called One. "AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools," said AOL's president Bob Lord in a statement. "As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in One by AOL and enhances our current publisher offering with an 'all in' monetization platform for app developers." AOL's move is the latest sign of the times for mobile ad networks like Millennial (which spent more than $300 million on its own acquisitions in recent years) that have struggled in recent years to keep up in a fast-paced industry. With Millennial now off the table, it could set off a wave of other deals for tech companies to gobble up smaller mobile ad networks that specialize in video and location-based targeting. To stay ahead, Millennial zeroed in on... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Simon & Schuster Children's is to publish Legendborn by debut novelist Tracy Deonn this autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 23:03:05 UTC ]
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The Discomfort of Evening (Faber) by 29-year-old Marieke Lucas Rijneveld, translated by Michele Hutchison, has won the £50,000 International Booker Prize. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 04:53:40 UTC ]
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Over the last five years, a number of U.S. digital media darlings journeyed to the U.K. and beyond, fuelled by venture-capital funding with sights set on global expansion. The post ‘Not enough money to go around’: US digital-media publishers curb international expansion appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-26 04:01:12 UTC ]
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Faber is to publish The Nolan Variations: Movies, Mysteries and Marvels of Christopher Nolan by Tom Shone this autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-08-25 18:15:35 UTC ]
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With voter registration deadlines approaching and misinformation around voter fraud spreading, a newly-formed coalition of writers is volunteering their time to defeat Donald Trump in the presidential election this fall. The group, Writers Against Trump—whose initial members include Paul Auster,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-25 17:07:21 UTC ]
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CNN’s Brian Stelter contends that Fox aids Trump in manipulating the truth and the public. Continue reading at The Washington Post
[ The Washington Post | 2020-08-25 15:43:28 UTC ]
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Bolinda has scooped a “laugh out loud” romantic comedy by debut author Aly Mennuti, featuring a literary agent based partly on the author's own, Simon Trewin. Continue reading at The Bookseller
[ The Bookseller | 2020-08-25 02:20:12 UTC ]
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In August 2019, The Bookseller reported that children's books accounted for just 4.9% of review space, despite making up a third of the market. Latest figures from Books in the Media shows that this figure has dropped to 4.3%, when looking at reviews from the past 12 months. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 01:05:09 UTC ]
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Verso is to publish Katherine Angel's latest work, Tomorrow Sex Will Be Good Again, exploring female desire in the context of the Me Too era. Continue reading at The Bookseller
[ The Bookseller | 2020-08-23 15:54:18 UTC ]
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Across categories, winners displayed a commitment to crucial social causes, from sustainability to fighting discrimination. The post Sky News, Hearst UK and RT are Digiday Media Awards Europe winners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-08-21 10:00:09 UTC ]
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Icon Books is set to publish Dr Joe Mulhall’s The Global Far Right: Its Rise and Our Future next year. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 22:57:23 UTC ]
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Bloomsbury Children's Books is to publish middle-grade adventure Alfie Miller, Lightning Catcher by debut author Clare Weze. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 13:19:12 UTC ]
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W F Howes is to release new audiobook versions of a "cult series of horror-genre" books, using 40-year-old recordings made by their original publisher The Eden Book Society. Continue reading at The Bookseller
[ The Bookseller | 2020-08-19 10:06:08 UTC ]
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San Antonio-based cloud services company Rackspace Technology Inc. could get investment from Seattle-based tech giant Amazon.com Inc., according to a Reuters report citing an anonymous source close to the deal. Amazon (Nasdaq: AMZN) would acquire a minority stake in Rackspace (Nasdaq: RXT) in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-08-17 16:02:51 UTC ]
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The charity last year was at work in 23 refugee camps, 38 prison libraries, 1,567 schools, 635 public libraries, and more. The post Industry Notes: UK-based Book Aid International: 1.2 Million Books in 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-14 17:51:35 UTC ]
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Vertebrate Publishing has scooped Never Leave the Dog Behind, a celebration of mountain adventures with four-legged friends by award-winning author Helen Mort. Continue reading at The Bookseller
[ The Bookseller | 2020-08-14 03:06:11 UTC ]
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Stephenie Meyer’s 'Midnight Sun' sold more than 1 million copies across all formats last week, Little, Brown reported. The success continues a string of big first-week sales performances for books released during the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-13 04:00:00 UTC ]
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Apple Daily founder and pro-democracy activist returns to office following arrest under national security lawThe Hong Kong pro-democracy figure and media mogul Jimmy Lai received a hero’s welcome as he returned to his newspaper after being arrested on allegations of foreign collusion, while... Continue reading at The Guardian
[ The Guardian | 2020-08-12 09:31:31 UTC ]
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Podcast and video business with more than 100,000 subscribers sold to All3Media-owned firmBroadcaster Dan Snow has sold his Netflix-style streaming service and popular podcast business to Little Dot Studios, the digital content firm owned by Fleabag and 1917 producer All3Media.Snow, a favourite... Continue reading at The Guardian
[ The Guardian | 2020-08-11 11:47:47 UTC ]
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Faber is to publish writer and performer Kae Tempest's first work of non-fiction this autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-08-10 02:17:49 UTC ]
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