After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal, Verizon-owned AOL is getting access to mobile inventory in Millennial's 65,000 apps—equivalent to 1 billion active global users in markets like Germany, France and Japan. It will also help build out its cross-screen programmatic platform called One. "AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools," said AOL's president Bob Lord in a statement. "As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in One by AOL and enhances our current publisher offering with an 'all in' monetization platform for app developers." AOL's move is the latest sign of the times for mobile ad networks like Millennial (which spent more than $300 million on its own acquisitions in recent years) that have struggled in recent years to keep up in a fast-paced industry. With Millennial now off the table, it could set off a wave of other deals for tech companies to gobble up smaller mobile ad networks that specialize in video and location-based targeting. To stay ahead, Millennial zeroed in on... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-03 00:00:00 UTC ]
News tagged with:
#latest sign
#$300 million
#tech companies
#stay ahead
#past couple
And Other Stories is set to publish the debut novel of British poet and former human rights lawyer Mona Arshi. Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 11:07:20 UTC ]
More news stories like this | News stories tagged with:
#british poet
#debut novel
After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek
[ AdWeek | 2020-07-10 20:36:48 UTC ]
More news stories like this | News stories tagged with:
#surprise announcement
#nielsen
Stand fees will be reduced by up to 50 percent and digital development will be supported by funds from Germany's 'Neustart Kultur' stimulus package. The post Frankfurter Buchmesse Announces €4 Million German Federal Grant appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-10 11:29:18 UTC ]
More news stories like this | News stories tagged with:
#stand fees
#digital development
#frankfurter buchmesse
Simon & Schuster Children's is to publish two picture books from author and illustrator Jan Fearnley. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 05:37:49 UTC ]
More news stories like this | News stories tagged with:
#ss children
#picture book
Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
More news stories like this | News stories tagged with:
#knight chair
#strategic initiatives
#digital media
Publishers need to target non-traditional outlets and realise the media has changed if they want to make their book campaigns more inclusive, Dialogue senior publicity manager Millie Seaward has said. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 06:42:34 UTC ]
More news stories like this |
Hamish Hamilton has acquired Ayanna Gillian Lloyd's debut The Gatekeepers, and a further novel, at auction. Continue reading at The Bookseller
[ The Bookseller | 2020-07-06 23:15:04 UTC ]
More news stories like this | News stories tagged with:
#hamish hamilton
Citing industry shifts as well as disruptions in the publishing supply chain caused by the Covid-19 pandemic, Ingram Content Group said it is investing millions of dollars in an upgrade to its global printing and distribution network. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#covid-19 pandemic
#investing millions
#ingram content group
The Bookseller would like to capture the trade’s thoughts on social media and, in particular, "cancel culture" and its impacts on UK publishing, bookselling and writing. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 19:32:20 UTC ]
More news stories like this | News stories tagged with:
#cancel culture
#uk publishing
#bookseller
Egmont has snapped up a picture book of "The Great Realisation", Tomos Roberts' poem in response to Covid-19 that has been viewed more than 60 million times since it was posted online in April. Continue reading at The Bookseller
[ The Bookseller | 2020-06-29 12:53:30 UTC ]
More news stories like this | News stories tagged with:
#great realisation
#posted online
#egmont
#picture book
This story first ran in DC Inno, a sister publication of the Boston Business Journal. Storyblocks, a digital content company in the Washington, D.C. area, has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the company’s launch as a stock video... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
More news stories like this | News stories tagged with:
#storyblocks access
#sister publication
#comprising music
#digital content
Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | News stories tagged with:
#company released
#running ads
#digital content
Macmillan Children’s Books has scooped a second Christmas "Winston" title from Alex T Smith and signed a deal for screen rights. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 10:20:45 UTC ]
More news stories like this | News stories tagged with:
#mcb scoops
#macmillan children
#screen rights
#macmillan
Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. Continue reading at Advertising Age
[ Advertising Age | 2020-06-24 22:02:37 UTC ]
More news stories like this | News stories tagged with:
#news media
#racial injustice
#biggest news
#takeawaysfrom iab
#forwarded email
#digital content
June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:33:03 UTC ]
More news stories like this | News stories tagged with:
#racial justice
#latest iteration
#digital media
In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek
[ AdWeek | 2020-06-24 17:00:52 UTC ]
More news stories like this | News stories tagged with:
#police brutality
#racial injustice
#vice media
#black people
Faber is to publish a work showcasing the lyrics, poems and drawings of musician Robert Wyatt and his creative partner and wife, painter and songwriter Alfie Benge. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 16:51:44 UTC ]
More news stories like this |
Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | News stories tagged with:
#takeawaysfrom iab
#shoppable ads
#inbox daily
#biggest news
#forwarded email
#agency executives
#digital content
Boucher may have bought one of the country’s biggest news brands for NZ$1, but she wants journalists to eventually have a stake in the company When Sinead Boucher started out in journalism her editors weren’t too bothered if she filed a story each day. Such was the number of journalists on the... Continue reading at The Guardian
[ The Guardian | 2020-06-23 20:00:01 UTC ]
More news stories like this | News stories tagged with:
#print media
In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with:
#marketing spend
#vox media
#ad dollars
#public interest
#entire industry
#digital content
#hearst
#digital media