After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal, Verizon-owned AOL is getting access to mobile inventory in Millennial's 65,000 apps—equivalent to 1 billion active global users in markets like Germany, France and Japan. It will also help build out its cross-screen programmatic platform called One. "AOL is well positioned as consumers spend more and more time on mobile devices, and as advertisers, agencies and publishers become more reliant on programmatic monetization tools," said AOL's president Bob Lord in a statement. "As we continue to invest in our platforms and technology, the acquisition of Millennial Media accelerates our competitive mobile offering in One by AOL and enhances our current publisher offering with an 'all in' monetization platform for app developers." AOL's move is the latest sign of the times for mobile ad networks like Millennial (which spent more than $300 million on its own acquisitions in recent years) that have struggled in recent years to keep up in a fast-paced industry. With Millennial now off the table, it could set off a wave of other deals for tech companies to gobble up smaller mobile ad networks that specialize in video and location-based targeting. To stay ahead, Millennial zeroed in on... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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News Corp co-chairman declines Senate communications committee invitation. Plus: Daily Telegraph names and shames ‘index case’Lachlan Murdoch will be en route to reopen Fox News offices in Los Angeles on Monday when the Senate media inquiry reconvenes to consider YouTube’s temporary ban on Sky... Continue reading at The Guardian
[ The Guardian | 2021-09-03 03:21:06 UTC ]
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PRH imprint Vermilion has scooped a “landmark” new full-color book from five-time number one New York Times bestselling author Dr Brené Brown. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 08:05:36 UTC ]
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HarperNonFiction Publishers has acquired Harry Styles: The Making of a Modern Man by celebrity biographer Sean Smith. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 12:48:18 UTC ]
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Solaris has landed Aubrey Wood's "edgy" debut novel Bang Bang Bodhisattva, a comic science fiction mystery. Continue reading at The Bookseller
[ The Bookseller | 2021-08-31 10:17:52 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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Transworld has scooped a "joyful and emotional" debut novel by author and blogger Sarah Turner, also known as The Unmumsy Mum, in a six-figure, two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-08-26 01:27:52 UTC ]
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Old Barn Books will publish author Lisa Fuller's "powerful" YA debut Ghost Bird in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 13:08:09 UTC ]
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HarperNorth has scooped a "fascinating" blend of popular science and true crime with a book on infamous poisons by Dr Neil Bradbury. Continue reading at The Bookseller
[ The Bookseller | 2021-08-23 12:11:04 UTC ]
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Daisy Lafarge's Paul (Granta) came out on top as this week's most reviewed title, picking up mentions in the Guardian, Observer, Evening Standard, i, Irish Times, Scotsman, Independent, Telegraph and The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2021-08-23 05:08:13 UTC ]
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HarperCollins Ireland has scooped a "unique" memoir by the warden of Skellig Michael, a remote Irish island. Continue reading at The Bookseller
[ The Bookseller | 2021-08-22 23:51:22 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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Viper has bagged two more "twisting and chilling" novels from crime and thriller writer Catriona Ward, author of The Last House on Needless Street. Continue reading at The Bookseller
[ The Bookseller | 2021-08-18 22:31:31 UTC ]
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Flint Books, an imprint of The History Press, has acquired two "urgent and instructive" titles on sustainability and climate change to publish in time for the COP26 summit in October. Continue reading at The Bookseller
[ The Bookseller | 2021-08-18 22:17:00 UTC ]
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A senior editor at a digital publisher had been looking forward to working from the company’s office but, with masks now required, has found there aren’t many reasons to go. The post ‘Harder than I expected’: Confessions of a media employee on their experience returning to the office appeared... Continue reading at Digiday
[ Digiday | 2021-08-16 04:01:00 UTC ]
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The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek
[ AdWeek | 2021-08-13 17:32:55 UTC ]
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Children’s book and illustration magazine Scoop has closed and its owner Curious Publishing has ceased trading. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 12:27:48 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Don Winslow shows how the right is profiting off coronavirus disinformation: "They are laughing at how gullible you are." Continue reading at The Huffington Post
[ The Huffington Post | 2021-08-10 09:30:49 UTC ]
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UK book manufacturer Clays has ordered a new printing press which will have the capacity to produce roughly 50 million books a year. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 22:52:28 UTC ]
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